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Case studies
Resources
- Trends shaping the automotive industry | Autumn 2024 [on-demand webinar]
- Trends shaping the care sector | Autumn 2024 [on-demand webinar]
- Automotive trends report: autumn 2024
- Care home trends report: autumn 2024
- 5 steps to generate leads with AI [on-demand webinar]
- Mediahawk masterclass: Understanding your leads
- Harnessing AI in marketing ethically and for competitive advantage
- Getting started with AI in marketing
- The state of call tracking in 2024: Key trends and untapped opportunities [on-demand webinar]
- The state of call tracking in 2024: Key trends and untapped opportunities
- Trends shaping the automotive industry | Spring 2024
- Trends shaping the care sector | Spring 2024
- Care home trends report: Spring 2024
- Automotive trends report: spring 2024
- Trends shaping the automotive industry | Autumn 2023
- Automotive trends report: Autumn 2023
- Care home trends report: Autumn 2023
- Trends shaping the care sector | Autumn 2023
- Solving automotive marketing challenges
- Six practical ways to boost care home occupancy
- Call tracking and search marketing: The combination you didn't think you needed
- What to expect from our Client Excellence Programme
- From complexity to clarity: The role of data in driving marketing success
- How to maximise revenue and reduce churn
- Proving campaign success to clients
- Demonstrating the true value of your marketing agency
- Key trends shaping the care sector in 2023
- Key trends shaping the automotive sector in 2023
- Why join the Mediahawk Technology Partner Programme
- Automotive trends report: Spring 2023
- Care homes trends report: Spring 2023
- Key trends in 2023 for the automotive industry
- Top trends shaping the care sector in 2023
- Marketing in the driving seat: Solving the top automotive challenges
- The state of marketing analytics technology 2023
- Automotive challenges: Lead generation
- Automotive challenges: Customer experience
- Automotive challenges: Improve sales outcomes
- Automotive challenges: Prove marketing ROI
- State of marketing analytics technology 2023 survey: Ad spend
- State of marketing analytics technology 2023 survey: Lead generation
- State of marketing analytics technology 2023 survey: Data analysis
- Search campaign ROI
- How marketing data helps you tackle tough times
- Marketing during a downturn
- Emerging trends shaping the care sector
- Care homes trends report: Autumn 2022
- Keep on marketing
- How to increase enquiries with PPC
- Boosting occupancy and move-ins: A care home marketer's guide
- The state of marketing analytics technology
- Eight ways to increase your care home enquiries with PPC
- Stop marketing in the dark
- Six marketing tactics for increasing care homes enquiries
- Call tracking buyers guide infographic
- 5 essentials for marketing EVs
- Customer insight playbook for marketing agencies
- Search campaign ROI
- Care home cheat sheet
- Automotive sales trends infographic
- Care homes: 7 marketing tactics for a new era
- Prove your campaign success
- Barchester Healthcare case study
- Care home enquiries infographic
- Bamboo Nine case study
- Education and corporate training providers
- Marketing insights for legal practices
- Marketing insights for practice managers
- Receptional case study
- Marketing attribution: discover what really works
- Track calls like clicks
- Marketing attribution for technology and IT firms
- Four tactics to attract clients to your law firm
- Increase your international sales
- Marketing agencies: grow your client base
- How call tracking improves dealer return on sales
- 5 ways to gain and retain clients
- Save time with Mediahawk dashboards
- Track ROI on call conversions from PPC
- What is call tracking and attribution?
- Integrate Mediahawk with Google Analytics
- Improve marketing insights by tagging your campaigns
- The online retail guide to call tracking
- Monitoring calls to action
- Mind the gap
- Legal marketers guide to analytics
- Call attribution for financial services
- UK holiday planning and booking trends report
- Access key metrics in seconds with custom dashboards
- Healthcare guide to increasing consultations
- Getting started with Mediahawk: basic navigation
- Supercharge your dental marketing
- Real time marketing attribution
- How to make your phone ring in the new economy
- Mediahawk explainer video
Events
- Automotive seminar autumn 2024
- 5 steps to generate leads with AI
- Key trends for care homes autumn 2024
- Key trends for automotive autumn 2024
- Xchange Analytics 2025
- brightonSEO
- The state of call tracking in 2024: Key trends and untapped opportunities
- Xchange Analytics 2024
- Key trends for care homes Spring 2024
- Key trends for automotive Spring 2024
- Care England Conference
- Key trends for automotive Autumn 2023
- Key trends for care homes Autumn 2023
- brightonSEO
- Top trends shaping the care sector in 2023
- Key trends in 2023 for the automotive industry
- Xchange Analytics 2023
Posts by category
- Category: Call handling and numbers
- Lead management: Why it must be a priority for your car dealership
- Why marketers should care about call centre operations
- Hold the phone! Why your number could be putting customers off
- Why marketers shouldn’t underestimate the phone to win and retain customers
- Top 10 tips to improve call handling
- How to display your telephone numbers
- One simple trick to improve conversions
- Ofcom changes 1st July 2015 for 084 and 087 numbers – act now
- Important update to service numbers starting 08
- Ofcom announces clear call rates for everyone
- Ofcom changes to non-geographic calls
- 5 best practice call handling tips
- Category: Call tracking
- Leading automotive dealers are using call tracking data to drive more car sales – here’s how you can target stronger results too
- Your phone calls hold the key to increasing care home occupancy: Here’s how to uncover crucial insights
- How automotive dealers use call tracking to boost lead generation
- Google Ads call tracking: The ultimate guide
- 10 reasons lead tracking is essential for marketing agencies
- How call tracking data can help you accelerate your automotive marketing strategy
- Driving growth in a flat economy: How to still hit your marketing objectives
- Marketing agencies: Improve your performance with call tracking
- How to improve PPC performance and demonstrate your results with the right call tracking platform
- 4 ways call tracking will increase your leads right now
- How marketing agencies can optimise PPC performance and deliver showstopping results
- How to increase your leads to hit target this year
- How to get customer insights from your online and offline channels
- Using call tracking to prove PPC campaign effectiveness for agencies
- How care homes use Google Business Profile to boost enquiries and fill beds
- How call tracking improves SEO for your business
- What you can learn from businesses that invest in marketing analytics tools
- 7 quick-win benefits of call tracking
- Client retention: how to be the agency they never want to leave
- Call tracking for care homes: 5 helpful facts for marketers
- The ultimate automotive call tracking infographic
- Benefits of dynamic call tracking: How to convince your board
- Xchange Analytics Conference: 7 powerful takeaways for marketers
- Latest product releases from Mediahawk: See what’s new
- Call Tracking infographic reveals big pay-off for marketers
- Hot new design for Mediahawk
- 5 powerful ways to turbo-charge your PPC conversions
- 10 questions to ask before engaging a call tracking vendor
- Insider tips to keep your marketing response rates high over the holidays
- Tracking call conversions from Google Ads
- Why the phone is still key to generating response for financial services
- 3 ways to improve website performance with call tracking
- Data – not waving but drowning
- What is call tracking and how does it work?
- MKBAA 2018 winners!
- GDPR and call tracking
- Don’t miss us at B2B Marketing Expo 2018
- Mediahawk international call tracking & marketing intelligence software
- Survey results: Sales over the phone increase by up to 40% at Christmas
- Use call tracking to improve marketing performance
- Unlocking the key to words that make the phone ring
- Drive calls for mobile marketing performance
- Don’t miss your calls (Oh yes, you do!)
- Healthcare marketers: How healthy are your mobile conversion rates?
- How to improve response from car searches
- Which call tracking solution is right for you?
- Dynamic call tracking numbers for car dealers
- Savvy retailers gear up for summer with call tracking
- Increase telephone conversions using Google Ads call extensions
- Call tracking 101 for legal marketers
- How call tracking improves dealer’s return on sales
- A better call tracking solution for marketing agencies
- Simple strategies to optimise your website
- Boost the conversion rate of your Call-to-Action
- How call tracking helps us become more agile marketers
- Programmatic marketing: Why call tracking is critical to its success
- Your clients ROI at your fingertips
- Call tracking in the automotive sector – are you a call counter or engager?
- Government changes to premium rate numbers
- When are your customers most interested in your business?
- 4 reasons agencies using call tracking outperform their competitors
- Attribute sales revenue to offline & online advertising
- The minefield of B2C legal marketing
- Category: Data and analytics
- 5 essential call tracking metrics
- What is data analytics in marketing and how can it transform your campaigns?
- Understanding descriptive analytics: How it helps marketers make data-driven decisions
- The future of marketing analytics: Upcoming trends and technologies
- Marketing vs data analytics: Differences and similarities
- 4 types of marketing analytics (and how they can benefit your business)
- The ultimate guide to predictive analytics in marketing
- How to measure channel performance across every customer touchpoint with Mediahawk
- Cross-channel campaign reporting: Why it matters for your marketing success
- What is marketing analytics? (Importance and benefits)
- Unlocking full beds: A care home’s guide to boosting occupancy
- How to track your referral channels and gain a 360-degree view of your leads
- How to identify what’s generating poor-quality leads in your PPC ad campaigns
- How to improve your cross-channel campaign analysis
- How to increase conversion rates with user behaviour data from Mediahawk
- How to measure the effectiveness of digital marketing campaigns without third-party cookies
- Care home marketing trends: Search driving traffic
- Automotive marketing trends: Unexpected growth for PPC
- Why you’re doing conversion rate optimisation wrong
- Mediahawk summer product release
- 4 data-backed ways to drive sky-high ROI from social media marketing
- Automotive update: No sign of clouds on the horizon
- New survey finds marketers emphasising data-backed decision making and lead generation in 2023 strategies, says Mediahawk
- Automotive update: Goldilocks scenario continues
- Automotive update: the EV price challenge has begun
- Why marketing technology will be your competitive advantage
- Why data driven marketing will be your strategy for success
- Automotive update: Predictions for automotive retailers in 2023
- Automotive update: Driving customer excellence with speech analytics
- Automotive update: Moving from customer experience to customer excellence
- Automotive update: Should you scrap Sunday trading?
- Why is your car dealership open on a Sunday?
- Automotive update: Filling the data gap
- Google Analytics 4: What marketers need to know
- Automotive update: Data is gold in these turbulent times
- Automotive dealers: Forecasting to fail
- Automotive dealers: Is complacency the 8th deadly sin?
- Automotive dealers: Goldilocks scenario
- How to track users across subdomains
- Automotive dealers: Plate change has been deplatformed
- 3 call to action examples (and why they work)
- Automotive dealers: Powering up your electric marketing
- The ultimate guide to digital marketing analytics in 2022
- Don’t miss ready-made customer insights
- Automotive dealers: Filling the service gap
- Why relying on Google call conversions leaves marketers in the dark
- How Mediahawk helps Real Business Rescue meticulously track the customer journey
- Automotive dealers: Twenty twenty two – lots to do
- First-party cookies: The new recipe for digital marketers
- Automotive dealers: The servicing elephant in the room
- Automotive dealers: Manganese and chips
- The best ways to use customer insight to improve your campaign ROI
- Automotive dealers: A time of known unknowns
- How to gather valuable customer insights from your care home marketing campaigns
- Automotive dealers: Echoing the Monty Python cheese shop sketch
- Automotive dealers: Flashing amber
- Top tools and tips to help you supercharge the customer journey
- Automotive dealers: Make hay while the sun shines
- Care home enquiries: Top sources revealed in infographic
- The importance of data analysis for planning: Real-time analytics
- The importance of data analysis for planning: Behavioural targeting
- The importance of data analysis for planning: Paid, earned, shared and owned media
- The importance of data analysis for planning: Segmentation and targeting
- Richer marketing data with pre-defined dashboards for power users
- CRO wins you can implement to maximise conversions
- How to use speech analytics to create highly targeted audience segments in Google Analytics
- Summer 2020 product release: Check out what’s new!
- Uncover hidden opportunities with ‘Insights’
- Understand your multi-channel conversion path
- Steering using transaction-level measurement
- Google Analytics call tracking: It’s time to go big or go home
- Tracking clicks and taps on telephone numbers in Google Analytics (and Tag Manager!)
- New features for Autumn 2019
- What are Google Apps Scripts and how can you use them to automate your reporting?
- Bringing you speech analytics and other new feature enhancements
- Speech Analytics: Why marketers should start using it for inbound calls
- All this Big Data and you’re still making decisions using gut feel?
- 4 reasons you need PPC call tracking
- Custom dashboards: make reporting painless
- Improve your PPC returns
- How to extract deeper marketing insights and improve conversions with call tracking
- Track phone calls in Google Analytics & Ads
- Put the spotlight on your offline ROI
- Making marketing accountable
- Managing your cost per call
- How marketing analytics technology is shaping financial services
- Using your IVR to categorise inbound calls
- Why do law firms need call tracking?
- How phone call metrics improve email performance
- More insightful analytics with secondary dimensions
- How finance marketers increase conversion rates
- Smarter analytics: Ad tagging
- 3 marketing metrics retailers should be using
- Using call tracking to predict trends in buying behaviour
- Monitor your enquiries using unique telephone numbers
- Improve how you measure calls as conversions
- Financial services marketing doesn’t have to be hard
- Telephone lead tracking boosts sales for retailers
- Marketing agencies: Start taking credit for your clients’ conversions!
- Category: Marketing attribution
- Sales reporting: What it is and why it’s important for every business
- Understand trends in your enquiries and increase care home admissions using marketing attribution
- How to deliver new value to your clients – and improve client retention – with cross-channel reporting
- Google removes call tracking from Business Profiles: What you can do now
- How attribution data can help the travel industry analyse user behaviour and guide marketing activity
- Why self-referrals in analytics are bad for business
- Finally! Get to the bottom of Google Analytics direct traffic
- Marketing attribution for care homes: are you only scratching the surface?
- A cautionary tale: Why you shouldn’t switch off ‘failed’ PPC campaigns
- Three marketing attribution mistakes agencies make every day
- Marketing attribution: Five important benefits you shouldn’t ignore
- Marketing attribution 101: Which model is right for you?
- Misattribution: Is your healthcare lead attribution suffering?
- How to unmask those elusive middle clicks
- How to track your law firm’s marketing activities
- Effectively measure conversions and ROI for your clients
- 4 ways to link your marketing efforts to revenue
- Marketing ROI: The Bermuda Triangle for financial services
- What is marketing attribution?
- Track all customer interactions with Call-to-Action tracking
- Marketing pro’s ‘fess up: “We’re in the dark!”
- Why should call tracking be a key part of a financial services marketing toolkit?
- Proving marketing ROI
- Full-funnel attribution
- Making your financial services marketing attribution GDPR compliant
- Get the real-time marketing performance insights you need
- Less than half of small businesses effectively track marketing spend
- Hassle-free phone lead attribution for marketers
- Marketer’s guide to call attribution
- Get on track with offering cross channel marketing services
- Are you properly attributing the value of referrals?
- First click vs last click conversion attribution
- Resolving the online-offline attribution challenge
- Category: Marketing strategy and tactics
- Marketing analytics trends: What to expect in 2025
- 5 essential elements that will make your marketing strategy stand out
- The top 10 Google Ads PPC optimisation strategies
- Your phone channel is your key to lead generation: Here’s how to capture the data you need
- Get more from your clients’ marketing spend with valuable insights from call tracking
- How to increase care home occupancy with actionable insights from Mediahawk
- The dealership’s guide to creating an effective electric vehicle marketing strategy
- How call tracking helps smaller companies punch above their weight
- AI and marketing: Key takeaways from Xchange Analytics 2023
- Rev up your conversion rates: Level up your automotive marketing with a data-driven toolbox
- 8 essential tactics to strengthen your brand position while tough times continue
- How Mediahawk’s Client Excellence Programme helps maximise your martech investment
- Automotive trends: Why things are looking rosier than you think
- Why you shouldn’t sleep on Bing Ads for your care home
- [Part 2] How to build a customer experience strategy for your car dealership
- How to build a competitive advantage for your agency with PPC marketing
- How to ramp up care home enquiries [5 data-driven tactics]
- [Part 1] Moving your dealership from a customer service culture to a customer experience culture
- [Report]: Why care home marketing depends on organic search
- Marketing in a recession: How to safeguard your budget
- Business growth strategies for agencies: Are these challenges holding you back?
- How marketing analytics tools secure your marketing budget for business growth
- Care home marketing: Should I invest in care home directory listings?
- 5 steps to attracting high-value clients
- 4 tips for tip top marketing reports (the stuff your CEO really wants to know)
- Car dealership marketing: 4 quick wins to improve conversion rates
- Top 5 tips for your dealership marketing strategy in 2022
- Marketing agencies: the content marketing tool you may have missed
- The simple trick to transform paid ad ROI
- 5 content marketing goals high-performing agencies always set
- GMB becomes GBP: What does it mean for marketing?
- How to get maximum value from seasonal marketing campaigns
- Why no one clicks your calls to action (and how to make them)
- Automotive marketing strategies for 2022
- How to grow leads and move-ins with content marketing for care homes
- 10 must-know voicemail tips for boosting conversions
- Building trust in automotive: what marketers need to do
- Why care home marketing is changing – and what you need to do about it
- How to build a customer journey map to improve customer experience
- Four tactical tips to improve email lead generation
- Turning care home curiosity into committed leads
- 5 ways to change a bad banner ad into a good one
- Five ways to convince clients that call tracking works
- Trends to watch for in 2021: The rise of nocalism
- How finance marketers can identify their most valuable leads
- 5 tips to help professional services marketers stay ahead of the curve
- New research: 60% of people prefer to call you before buying
- Three key marketing strategies to drive legal company success
- Managing marketing in financial services can be an uphill slog
- Private healthcare marketing’s curious quirks laid bare
- Google Ads: Business as usual in Mediahawk
- The Need for Speed: What Makes a Winner
- Why leading healthcare providers track inbound calls
- Marketing agencies: Boost your landing page conversions
- Financial marketers: Plan now for better advertising returns
- 6 ways to engage and retain customers
- Report highlights the importance of calls in the travel industry
- The power of referral marketing
- Optimise your cross-device user experience
- Reduce wasted marketing spend with call tracking
- Category: News
- Meet the exceptional team behind our client success
- Summer 2024 product release
- Mediahawk adds AI-powered Speech Insights to Speech Analytics solution for quicker and deeper analysis
- Mediahawk launches Parameter Connect for better cross-channel campaign analysis
- Mediahawk expands Technology Partner Programme to help tech businesses increase revenue
- Mediahawk spring release 2023: See what’s new
- Mediahawk joins Google Cloud Partner Advantage
- New release: Mediahawk launches beta integration to Google Analytics 4 (GA4)
- 20 years of getting marketers closer to game-changing insights
- New release: Mediahawk launches integration with Google Business Profile
- New release: Mediahawk launches Partner Portal for agencies to effortlessly manage their clients’ accounts
- Mediahawk expands Agency Partner Programme to help agencies increase value for clients
- New release: Mediahawk launches integration with Facebook and Instagram Ads platform
- Feeding the automotive Easter Bunnies
- Announcing the new Mediahawk Partner Programme
- Fast response delivers more profit for automotive retailers
- Category: Speech analytics and call recording
- Our 7 favourite use cases for Speech Analytics
- AI in speech analytics: How it can revolutionise your marketing strategy
- Call tracking and speech analysis: Using data to understand your customers and your campaigns
- Improve customer experience and leave your competitors in the dust with speech analysis
- Marketing agencies: Why speech analytics is your customer insight secret weapon
- 6 care home marketing challenges speech analytics can solve
- How to make speech analytics your competitive advantage
- 5 things you can learn from industries that use call tracking
- Build stronger customer relationships with call tracking
- 65% of all sales leads never make it onto a DMS
- Category: Technology and integrations
- Advantages of strategic technology partnerships for GDPR compliance
- How to integrate GA4 with Mediahawk and view your phone calls as conversions
- GA4 events: Made for call tracking
- Technology partnerships: The key to product-led business growth for SaaS and tech companies
- Track inbound phone leads with Mediahawk call tracking for HubSpot
- How Looker Studio can be a game-changer for marketing agencies
- Social ad campaign ROI: How to solve the second biggest marketing challenge
- The big business benefits of call tracking integrations
- Looker Studio partner connector: Another first for Mediahawk
- Mediahawk is automatic, systematic, fully dynamic… it’s Salesforce Lightning!
- Use Google Tag Manager for Call Tracking & Easy Tools Integration
- How to Use Google Tag Manager with Mediahawk
- A/B testing with Optimizely and Mediahawk
- Taming the tangle – in a zap!
- Integrate Google DoubleClick with Mediahawk
- Call tracking API basics
- Integrate call tracking for improved campaign insight
- How to integrate call tracking data and improve the quality of your leads
- How to track telephone call leads in Google Analytics
- How to use our Marin Software integration