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Posts by category
- Category: Call handling and numbers
- Why marketers should care about call centre operations
- Hold the phone! Why your number could be putting customers off
- Why marketers shouldn’t underestimate the phone to win and retain customers
- Top 10 tips: How to improve call handling
- How to display telephone numbers
- One simple trick to improve conversions
- Ofcom changes 1st July 2015 for 084 and 087 numbers – act now
- Important update to service numbers starting 08
- Ofcom announces clear call rates for everyone
- Ofcom changes to non-geographic calls
- 5 best practice call handling tips
- Category: Call tracking
- Call tracking for care homes: 5 helpful facts for marketers
- The ultimate automotive call tracking infographic
- Benefits of dynamic call tracking: How to convince your board
- Xchange Analytics Conference: 7 powerful takeaways for marketers
- Latest product releases from Mediahawk: See what’s new
- How care homes use Google My Business to boost enquiries and fill beds
- Dynamic call tracking boosts sales for automotive dealers
- Marketing agencies: Improve your performance with call tracking
- Call Tracking infographic reveals big pay-off for marketers
- The ultimate guide to Google Ads call tracking
- Hot New Design for Mediahawk
- 5 powerful ways to turbo-charge your PPC conversions
- 10 questions to ask before engaging a call tracking vendor
- Insider tips to keep your marketing response rates high over the holidays
- Tracking call conversions from Google Ads
- Why the phone is still key to generating response for financial services
- 3 ways to improve website performance with call tracking
- Data – not waving but drowning
- What is call tracking and how does it work?
- MKBAA 2018 winners!
- GDPR and call tracking
- Don’t miss us at B2B Marketing Expo 2018
- Mediahawk international call tracking & marketing intelligence software
- Survey results: Sales over the phone increase by up to 40% at Christmas
- Use call tracking to improve marketing performance
- Unlocking the key to words that make the phone ring
- Drive calls for mobile marketing performance
- Don’t miss your calls (Oh yes, you do!)
- Healthcare marketers: How healthy are your mobile conversion rates?
- How to improve response from car searches
- Which call tracking solution is right for you?
- Dynamic call tracking numbers for car dealers
- Savvy retailers gear up for summer with call tracking
- Increase telephone conversions using Google Ads call extensions
- Call tracking 101 for legal marketers
- How call tracking improves dealer’s return on sales
- A better call tracking solution for marketing agencies
- Simple strategies to optimise your website
- Boost the conversion rate of your Call-to-Action
- How call tracking helps us become more agile marketers
- Programmatic marketing: Why call tracking is critical to its success
- Your clients ROI at your fingertips
- Call tracking in the automotive sector – are you a call counter or engager?
- Government changes to premium rate numbers
- Call tracking improves local SEO
- When are your customers most interested in your business?
- 4 reasons agencies using call tracking outperform their competitors
- Attribute sales revenue to offline & online advertising
- The minefield of B2C legal marketing
- Category: Data and analytics
- How to gather valuable customer insights from your care home marketing campaigns
- Top tools and tips to help you supercharge the customer journey
- Why you’re doing conversion rate optimisation wrong in 2021
- Care home enquiries: Top sources revealed in infographic
- The importance of data analysis for planning: Real-time analytics
- The importance of data analysis for planning: Behavioural targeting
- The importance of data analysis for planning: Paid, earned, shared and owned media
- The importance of data analysis for planning: Segmentation and targeting
- Richer marketing data with pre-defined dashboards for power users
- CRO wins you can implement to maximise conversions
- How to use speech analytics to create highly targeted audience segments in Google Analytics
- Summer 2020 product release: Check out what’s new!
- Uncover hidden opportunities with ‘Insights’
- Understand your multi-channel conversion path
- Steering Using Transaction-Level Measurement
- 5 essential call tracking metrics
- Google Analytics Call Tracking: It’s time to go big or go home
- Tracking clicks & taps on telephone numbers in Google Analytics (and Tag Manager!)
- New features for Autumn 2019
- What are Google Apps Scripts and how can you use them to automate your reporting?
- Bringing you speech analytics and other new feature enhancements
- Speech Analytics: Why marketers should start using it for inbound calls
- All this Big Data and you’re still making decisions using gut feel?
- 4 reasons you need PPC call tracking
- Custom dashboards: make reporting painless
- Improve your PPC returns
- How to extract deeper marketing insights and improve conversions with call tracking
- Track phone calls in Google Analytics & Ads
- Put the spotlight on your offline ROI
- Marketing agencies: Boost your landing page conversions
- Making marketing accountable
- Managing your cost per call
- How marketing analytics technology is shaping financial services
- Using your IVR to categorise inbound calls
- Why do law firms need call tracking?
- How phone call metrics improve email performance
- More insightful analytics with secondary dimensions
- How finance marketers increase conversion rates
- Smarter analytics: Ad tagging
- 3 marketing metrics retailers should be using
- Using call tracking to predict trends in buying behaviour
- Monitor your enquiries using unique telephone numbers
- Improve how you measure calls as conversions
- Financial services marketing doesn’t have to be hard
- Telephone lead tracking boosts sales for retailers
- Marketing agencies: Start taking credit for your clients’ conversions!
- Category: Marketing attribution
- Three marketing attribution mistakes agencies make every day
- Marketing attribution: Five important benefits you shouldn’t ignore
- Marketing attribution 101: Which model is right for you?
- Misattribution: Is your healthcare lead attribution suffering?
- How to unmask those elusive middle clicks
- How to track your law firm’s marketing activities
- Effectively measure conversions and ROI for your clients
- 4 ways to link your marketing efforts to revenue
- Marketing ROI: The Bermuda Triangle for financial services
- What is marketing attribution?
- Track all customer interactions with Call-to-Action tracking
- Marketing Pro’s ‘fess up: “We’re in the dark!”
- Why should call tracking be a key part of a financial services marketing toolkit?
- Proving marketing ROI
- Full-funnel attribution
- Making your financial services marketing attribution GDPR compliant
- Get the real-time marketing performance insights you need
- Less than half of small businesses effectively track marketing spend
- Hassle-free phone lead attribution for marketers
- Marketer’s guide to call attribution
- Get on track with offering cross channel marketing services
- Are you properly attributing the value of referrals?
- First click vs last click conversion attribution
- Resolving the online-offline attribution challenge
- Category: Marketing strategy and tactics
- Building trust in automotive: what marketers need to do
- Why care home marketing is changing – and what you need to do about it
- How call tracking helps smaller companies punch above their weight
- How to build a customer journey map to improve customer experience
- Four tactical tips to improve email lead generation
- Turning care home curiosity into committed leads
- 5 ways to change a bad banner ad into a good one
- Five ways to convince clients that call tracking works
- Trends to watch for in 2021: The rise of nocalism
- How finance marketers can identify their most valuable leads
- Gain attention while the competition is holding back
- 5 tips to help professional services marketers stay ahead of the curve
- New research: 60% of people prefer to call you before buying
- How can marketing agencies get the edge with PPC?
- Three key marketing strategies to drive legal company success
- Managing marketing in financial services can be an uphill slog
- What should the marketing department report to the Board?
- Healthcare marketing’s curious quirks laid bare
- Google Ads – business as usual in Mediahawk
- The Need for Speed: What Makes a Winner
- Why leading healthcare providers track inbound calls
- Financial marketers: Plan now for better advertising returns
- 6 ways to improve customer retention
- Report highlights the importance of calls in the travel industry
- The power of referral marketing
- Optimise your cross-device user experience
- Reduce wasted marketing spend with call tracking
- Category: News
- New release: Mediahawk launches integration with Facebook and Instagram Ads platform
- Automotive dealers: Echoing the Monty Python cheese shop sketch
- Automotive dealers: Flashing amber
- Automotive dealers: Make hay while the sun shines
- Feeding the automotive Easter Bunnies
- Announcing the new Mediahawk Partner Programme
- Fast response delivers more profit for automotive retailers
- Category: Speech analytics and call recording
- Category: Technology and integrations
- Social ad campaign ROI: how to solve the second biggest marketing challenge
- The big business benefits of call tracking integrations
- Google Data Studio Partner Connector – Another First for Mediahawk
- Mediahawk is automatic, systematic, fully dynamic… it’s Salesforce Lightning!
- Use Google Tag Manager for Call Tracking & Easy Tools Integration
- How to Use Google Tag Manager with Mediahawk
- A/B testing with Optimizely X and Mediahawk
- Taming the tangle – in a zap!
- Integrate Google DoubleClick with Mediahawk
- Track inbound phone leads with Mediahawk call tracking for HubSpot
- Call tracking API basics
- Integrate call tracking for improved campaign insight
- How to integrate call tracking data and improve the quality of your leads
- How to track telephone call leads in google analytics
- How to use our Marin Software integration