How to attract high value patients who are ready to book now
Getting enquiries isn’t hard. Getting the right ones – from patients who are ready to book now – is where the challenge lies.
“Private healthcare marketing has never been trickier,” says Faye Thomassen, Head of Marketing at Mediahawk. “Patients are doing hours of research before they make a decision. If you don’t understand what drives that intent, you’ll end up wasting budget on the wrong audience.”
That’s exactly what our new eBook, Attract, convert, and retain high value patients, is designed to help you solve. Here’s a glimpse of what you’ll find inside.
Attract high-intent patients
Some people are browsing for ‘someday’. Others are ready to book today. Discover how to tell the difference – and how to target your campaigns so you’re reaching people who are actively looking for treatment now.
You’ll learn:
- What high-intent behaviour really looks like
- How to keep future prospects in your orbit without losing focus on immediate conversions
- Why it’s a mistake to chase enquiry volume over enquiry quality
Know the journey
If you don’t know how patients find and choose you, you can’t attract more of the right ones.
We’ll walk you through how to use call tracking, marketing attribution, Speech Analytics, and User Journey tracking to uncover:
- The channels that actually drive booked appointments
- The patterns that separate quick converters from slow decision-makers
- How to join the dots between online and offline journeys for a complete view
Attract, convert, and retain high value patients
Get patients’ attention
Once you know where high-value patients come from, the next step is catching their attention at the right time.
You’ll see how to:
- Use marketing attribution data to see which campaigns and keywords deliver real results
- Track offline calls alongside digital activity for the full picture
- Spot where potential patients drop off, and how to bring them back
Use PPC to target high-intent patients
Want your paid ads to bring in better-quality leads? There’s a full use case showing how to build custom audiences in GA4 and Google Ads to reach people showing strong buying signals – like repeat visits to your procedure pages or pricing information.
You’ll see how clinics are:
- Feeding real conversion data into GA4 for smarter targeting
- Creating lookalike audiences based on booked appointments
- Retargeting visitors with messaging that converts interest into action
The takeaway
“Attracting high-intent patients isn’t about luck,” says Faye. “It’s about using data to focus on what actually brings people through your doors.”
The guide goes beyond theory. It includes practical steps, data examples, and campaign tactics you can put into action right away.
Download ‘Attract, convert, and retain high value patients’ for the full guide to identifying intent, refining your marketing spend, and boosting your ROI.
