Improve PPC performance and cut wasted ad spend
Ad space is expensive and competitive. So knowing which ads and keywords bring in revenue is crucial for making sure you’re allocating your PPC budget in the right places.
Let’s say you’re reviewing your PPC spend for the year so far. You need to prioritise your most effective ads and cut down in low-performing areas to make the most of your remaining budget. Here’s how Mediahawk helps you uncover which campaigns are delivering leads – and what needs optimising.
Link revenue to PPC keywords and ads with call tracking
Start with one of the best but frequently untapped sources of insights: your phone calls. Call tracking for PPC connects revenue directly to specific keywords, ads, and campaigns.
By using dynamic call tracking on your website and static phone numbers in your ad extensions, you can directly compare multiple campaigns and identify which keywords lead to high-value conversions.
Boost Performance Max campaigns with AI-powered Speech Insights
Once you know where calls come from, dig deeper into each conversation to learn more about the high-value prospects your campaigns have captured recently.
Speech Insights categorises high-intent callers based on the pages they visit, the topics they discuss, and the actions they take. You can push that data straight into GA4 as an event parameter to build a custom audience in Google Ads to use as a positive signal in your Performance Max campaigns.
Uncover the true ROI of your paid search with Sales Matching
Next, you can turn your attention to revenue. Upload your sales data into Mediahawk to close the loop on which campaigns deliver measurable ROI.
Sales Matching analyses which keywords lead to conversions and links that directly to revenue, so you can see which paid search traffic delivers the highest returns. Mediahawk can then send that data back into Google Ads as conversions, including repeat sales, for continuous campaign refinement.
Unify your marketing ecosystem with seamless ad platform integrations
If you’re running campaigns on multiple platforms, consolidating that data is a whole extra workload when it comes to performance review time.
With Mediahawk, you can effortlessly connect all your paid advertising platforms for complete, actionable insights. So, if your cost-per-click is mounting but conversions are staying flat, you can trace the overspend back to the campaign that’s driving up your costs – whatever the channel.
Make smarter decisions with clear, data-driven reports
A customisable dashboard means checking in on your strategy’s performance across Google Ads, Microsoft Advertising, and Meta can be as easy as a few clicks.
In Mediahawk, you can focus on the metrics that matter most with real-time monitoring for your PPC campaigns. If you see a spike in ad spend but a drop in calls, for example, you can investigate and adapt before it affects your results. And when you need to reflect back, all the data’s there for you.
Easily identify your top performing channels and maximise ROI with Parameter Connect
Use Parameter Connect to bring all your PPC data into a single report, making it easy to compare performance across platforms.
You’ll see which ads, campaigns, and channels lead to the most calls, engagement, and conversions. So if LinkedIn is outperforming Google Ads, or TikTok is eating up more of your budget than Meta, you’ll see exactly where you can shift your budget for the best results.
See how our clients succeed with Mediahawk
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
“Call tracking for us is absolutely vital. We track all our SEO, our pay per click, all our Facebook and LinkedIn, and we’ve even got tracking on our bags and leaflet drops. [Mediahawk] gives you that clarity and peace of mind that you know where the money is going and you can justify spend and get more sales.”
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
“Introducing Mediahawk to our client accounts has significantly changed the way we allocate our AdWords budgets and the way our clients view paid search. The uplift to other channels is there for everyone to see!”
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team are Google trained and work closely with you to understand your specific needs, goals, and challenges.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to make sure that your PPC activity is delivering the results you need.
Talk to us to find out how you can improve your PPC performance.
Uncover which ads drive calls with Mediahawk’s leading PPC call tracking software to optimise your PPC performance and boost ROI.