Improve PPC performance
and cut wasted
ad spend

Are you finding it hard to pinpoint which keywords, ads, and campaigns are actually generating enquiries and sales? You’re not alone – it’s a common challenge that can cost businesses valuable leads and revenue.

As competition for ad space heats up and costs continue to rise, the pressure to show real results from your PPC campaigns has never been higher. But even with careful planning, many campaigns fail to reach their full potential, leading to wasted budget and missed opportunities.

Marketing analytics meeting.

Confidently connect enquiries and revenue to specific keywords, ads, and campaigns.

With Mediahawk you can effectively optimise your PPC strategies, uncover new keywords, reduce wasted PPC spend, increase sales, and drive better outcomes for your business.

  • Link revenue to PPC keywords and ads with call tracking
  • Boost Performance Max campaigns with AI-powered Speech Insights
  • Uncover the true ROI of your paid search with Sales Matching
  • Unify your marketing ecosystem with seamless ad platform integrations
  • Make smarter decisions with clear, data-driven reports
  • Easily identify your top performing channels and maximise ROI with Parameter Connect
Paid ad campaigns report in Mediahawk.

Link revenue to PPC keywords and ads with call tracking

Gain deeper insights into which PPC ads are driving your most valuable conversions. Call tracking connects revenue directly to specific keywords, ads, and campaigns. By using dynamic call tracking on your website and static phone numbers in your ad extensions, you can make smarter, data-driven decisions about how to allocate your PPC budget effectively.

Maximise ROI with call tracking for PPC

Let’s say you’re running multiple campaigns and need to know which keywords are bringing in the most profitable calls. Call tracking for PPC shows you exactly which keywords lead to high-value conversions. This helps you focus your budget on top-performing ads and campaigns, increasing your return on investment (ROI) while cutting spending on low-performing areas.

Mediahawk Performance Max integration.

Boost Performance Max campaigns with AI-powered Speech Insights

Speech Insights analyses your phone conversations and uses the data to optimise your Performance Max campaigns. The insight enables you to allocate your ad spend more efficiently, focusing on the campaigns that are most likely to drive high-value conversions.

AI-powered Speech Insights improves PPC performance

Speech Insights categorises callers who visit your pricing page as high-intent leads. Push data from these leads from Mediahawk into GA4 as an event parameter and use this to build a custom audience in Google Ads which Performance Max campaigns use as a positive signal.

The result? Your campaigns reach the audience who more likely to convert, so you get higher-quality leads and a significant boost in your ROI.

Mediahawk Sales Matching report.

Uncover the true ROI of your paid search with Sales Matching

Understand which PPC campaigns are driving real revenue by uploading your sales data into Mediahawk. With a complete view of revenue alongside your paid search activities, you can optimise your PPC efforts for maximum impact.

Maximise ROI with sales data and PPC insights

Analyse specific keywords that generate phone calls and compare them with your sales data to pinpoint which paid search traffic that delivers the highest returns. This helps you focus your budget on the campaigns that generate the most revenue, maximising both revenue and ROI.

Even better, Mediahawk can send your revenue data back into Google Ads as a conversion, including repeat sales, allowing you to continuously refine your campaign targeting for ongoing growth.

Mediahawk call tracking integrations with advertising platforms.

Unify your marketing ecosystem with seamless ad platform integrations

Effortlessly connect your paid advertising platforms with Mediahawk for complete, actionable insights into your performance.

Optimise ad spend across multiple platforms

You might be running campaigns on multiple platforms and notice that your cost-per-click (CPC) is rising while conversions remain flat. By pulling all your data into Mediahawk, you can quickly see which ads and campaigns are driving up costs without delivering results. This allows you to adjust your strategy on the fly – saving money, optimising ad spend, and driving higher ROI faster than ever.

Paid ads analysis from website call tracking

Make smarter decisions with clear, data-driven reports

Easily track your performance across Google Ads, Microsoft Advertising, and Facebook with simple, easy-to-read reports.

Real-time insights for optimising campaigns

With customisable dashboards, you can focus on the metrics that matter most. For example, a PPC dashboard lets you monitor your campaigns in real-time. If you see a spike in ad spend but a drop in calls, you can quickly identify the issue, investigate, and make adjustments before it affects your results.

This not only saves you time and money but also ensures you capture valuable leads from your PPC campaigns.

Parameter Connect from Mediahawk.

Easily identify your top performing channels and maximise ROI with Parameter Connect

Use Parameter Connect to bring all your paid advertising data into one easy-to-understand report. This gives you a clear, accurate view of your marketing attribution, helping you quickly identify which channels are driving your most valuable phone calls.

Optimise your ad spend across channels

Let’s say you’re running PPC campaigns across Google Ads, Microsoft Advertising, LinkedIn, and TikTok. Your budget is tight and you need to cut costs without hurting your results. But which channel should you reduce?

Parameter Connect brings all your PPC data into a single report, making it easy to compare performance across platforms. You’ll see which ads, campaigns, and channels drive the most calls, engagement, and conversions. This allows you to make confident, data-driven decisions, focus your budget on what works, and maximise your marketing impact.

See how our clients succeed with Mediahawk

“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”

Tom Robinson, Marketing, Direct Collection Bailiffs Ltd
Two smiling men working for DCBL.

“Call tracking for us is absolutely vital. We track all our SEO, our pay per click, all our Facebook and LinkedIn, and we’ve even got tracking on our bags and leaflet drops. [Mediahawk] gives you that clarity and peace of mind that you know where the money is going and you can justify spend and get more sales.”

George Davies, Owner, George Davies Turf
George Davies Turf logo.

“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”

Justin Deaville, Managing Director, Receptional
Artwork.

“Introducing Mediahawk to our client accounts has significantly changed the way we allocate our AdWords budgets and the way our clients view paid search. The uplift to other channels is there for everyone to see!”

Stephen Maguire, Owner, Digital Flourish
Digital Flourish logo.

Dedicated support from our Client Experience Team

As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team are Google trained and work closely with you to understand your specific needs, goals, and challenges.

You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to make sure that your PPC activity is delivering the results you need.

Mediahawk Client Services and Client Excellence team.
Lady wearing a headset talking to a customer.

Talk to us to find out how you can improve your PPC performance.

Uncover which ads drive calls with Mediahawk’s leading PPC call tracking software to optimise your PPC performance and boost ROI.