Introducing our latest Google Ads enhancement: track calls without the click

Every conversion has a story to tell. But until now, some of the best ones – the calls that happen straight from a Google ad, without a single click – haven’t been part of that story at all.

We’ve built an enhancement to our Google Ads integration that changes this. Here’s what it does, why it matters, and how it fits into the bigger picture of what Mediahawk does for your marketing.

The gap this closes

If your Google ad includes a phone number, some prospects will call you directly from the ad. They never visit your website, and they never click anything. That’s good news for them – it’s a fast route to a conversation. But it’s historically been a blind spot for you.

Without a click to track, that call hasn’t shown up in your Google Ads reporting. Google’s own automated bidding hasn’t known it happened either, so it couldn’t optimise your campaigns around it. And you’ve had no way to prove the revenue it generated.

What’s new

Once you switch on call reporting, Mediahawk captures the keyword and sales value behind calls made directly from your Google Ads, and sends that data back to Google Ads, typically within twenty-four hours.

That means:

• You can see which keywords are driving those calls, not just clicks, so you know exactly where to focus your PPC budget.
• The real sales value of every call goes straight back to Google Ads, so your reporting reflects revenue, not just conversions.
• Google’s bidding has the full picture, not just the part of your funnel that happens to include a click.

How it works

The enhancement sits within your existing Google Ads integration, and it’s included in every Mediahawk plan. To use it, you’ll need to:

1. Turn on Call Reporting in your Google Ads account.
2. Apply one of your Mediahawk static numbers to the relevant Google ad.
3. Add a media description to the static number so it’s easy to identify.

From there, Mediahawk handles the rest, sending call date and time, click ID, and sales value back to Google Ads automatically.

How it fits with the rest of Mediahawk

This enhancement doesn’t sit in isolation. It’s one more piece of the same job Mediahawk has always done: connecting every action, on every channel, back to an outcome.

• User Journey mapping already gives you a complete view of conversions and the touchpoints that led to them. This enhancement means calls made without a click are part of that view too, not a gap in it.
• Omnichannel attribution helps you define your most effective marketing mix. Calls that skip the click are still calls your channels generated – leaving them out has meant underselling exactly the channels doing the work.
• AI speech analytics unlocks insight into what callers want once they’ve picked up the phone. Now that more of those calls are visible and attributed in Google Ads too, you get a fuller picture from the moment someone sees your ad to the moment they convert.

It all ladders back to the same idea: simple integrations, powerful features, and a platform that keeps developing around the challenges marketers actually face.

Getting started

If you’re already a Mediahawk client, this is included in your plan. Contact our client services team, and we’ll help you get it set up.

If you’re not yet a Mediahawk client and you’re running Google Ads with a phone number in your creative, this is worth ten minutes of your time. Book a demo, and we’ll show you exactly what your current reporting might be missing.