Increase high-value sales calls
Not all calls are created equal. For marketers focused on driving revenue, the goal isn’t just more calls – it’s better calls. The kind that convert. The kind that close. The kind that make sales teams say, “Keep sending us leads like that.”
Mediahawk helps you identify, attract, and increase high-value sales calls by giving you full visibility into the journey, the intent, and the outcome. Here’s how.
Identify and scale your highest-value calls
You need clear, reliable data that shows you which calls are worth your attention – and which marketing efforts are driving them.
Mediahawk cuts through the noise with detailed insights into caller intent, journey, and outcome. So you can replicate what works, filter out what doesn’t, and consistently deliver the high-value calls that move the needle.
- Map the full customer journey with User Journey
- Unlock intent with Speech Analytics and Insights
- Track every inbound call with precision
- Route calls smarter with advanced call handling
- Use tagging and Parameter Connect to pinpoint what works
- Match calls to sales with Sales Matching
Map the full customer journey with User Journey
User Journey shows you exactly how prospects move through your marketing funnel before they pick up the phone, and what happens afterwards. Whether they came from a paid ad, browsed your pricing page, or clicked through a remarketing email, you’ll see the full path that led to the call.
This means you can identify the exact combination of touchpoints that signal high intent. Then replicate it.
Understand what drives your best calls – from first click to final conversion and beyond
For example, you’re a marketer for a care home group and notice that care seekers who visit the funding options page before calling are more likely to book a tour or request a care assessment. By understanding this complete journey – from initial search, through content pages, to the funding page, and finally the call – you can see exactly what drives your best conversions. Using this insight, you prioritise that page in paid search campaigns and email nurture journeys, resulting in a significant increase in high-value enquiries from families ready to make a decision.
Unlock intent with Speech Analytics and Insights
AI-powered Speech Analytics automatically transcribes and analyses every inbound call, summarising outcomes and flagging keywords and conversion signals. Quickly spot patterns in what high-value callers say, how they discuss your services, and what objections they raise.
This data helps you understand not just who called, but why – and whether they’re likely to buy. You can then feed these insights back into your campaigns to attract more of the right people.
Know which calls are worth replicating – and which ones aren’t
Imagine you’re reviewing call transcripts and discover that callers who mention ‘integration with Salesforce’ convert at significantly higher rates, whilst those asking about basic features tend to drop off. You can clearly see which calls demonstrate real intent and which are just tyre-kickers. You update ad copy and landing pages to highlight the Salesforce integration prominently, leading to an increase in qualified calls from prospects who already see the value in what you offer, whilst filtering out low-intent enquiries at the same time.
Track every inbound call with precision
With dynamic call tracking, unique phone numbers are assigned to each visitor’s session, so you know exactly which ad, keyword, or page drove the call. Static numbers track offline campaigns, partner referrals, and print ads – giving you complete visibility across every channel.
No more guesswork. No more attribution black holes. Just clear, accurate data on what’s working and what’s not.
Capture the source of every call, no matter where it comes from
For instance, your dealership launches a campaign promoting its new electric SUV across Google Vehicle Ads, online marketplaces, and Facebook. Dynamic call tracking enables you to capture the source of every single call – right down to the specific ad creative and keyword. While Facebook generates fewer calls, they’re longer and lead to more test drive bookings. Meanwhile, the online marketplaces drive volume but shorter, lower-quality conversations. Your team reallocates budget to amplify Facebook’s reach, resulting in a higher volume of high-intent enquiries.
Route calls smarter with advanced call handling
Advanced call handling lets you route calls based on source, time of day, or caller location. You can prioritise VIP leads, reduce missed calls, and ensure sales-ready prospects get straight to your best closers. Because when a high-intent lead finally picks up the phone, the last thing you want is for them to hit voicemail or get passed around.
Make sure high-value leads reach the right person – fast
Let’s say you’re a marketer for a private cosmetic clinic. You set up call routing so that enquiries about premium procedures like facelifts go directly to your most experienced patient coordinators, whilst general enquiries are handled by the broader team. The result? A significant uplift in average treatment value, as your most skilled consultants focus on high-value procedures.
Use tagging and Parameter Connect to pinpoint what works
By tagging your campaigns with UTM parameters, you can see which channels, creatives, and keywords drive high-value calls – not just clicks. Mediahawk captures this data and ties it to call outcomes, giving you true performance visibility. This means you can finally move beyond surface-level metrics and optimise for what actually matters: calls that convert.
Connect your marketing efforts to real call outcomes
For example, you tag your campaigns and discover that ‘free demo’ ads drive more calls – but ‘ROI calculator’ ads drive better calls. Using Parameter Connect, you can quickly group and compare performance across different campaigns in one streamlined report. You identify where the best calls are coming from, shift spend, and see a significant increase in qualified leads, without increasing your overall budget.
Match calls to sales with Sales Matching and see what drives revenue
Sales Matching links inbound calls to sales outcomes, so you can see which calls led to actual revenue. It’s the missing link between marketing and sales – and it helps you double down on what works.
No more debating which campaigns are probably effective. You’ll have hard evidence of what drives pipeline, what closes deals, and what ROI you’re really generating.
Prove the value of every call – and every campaign
Imagine this: after matching calls to closed deals, you find that calls from a niche campaign targeting finance directors have the highest close rate. You scale the campaign and report a significantly increased ROI to the board, securing additional budget for the next quarter.
See how our clients succeed with Mediahawk
“Mediahawk has given us a really clear insight into the channels that are producing leads and those that aren’t.”
“[Mediahawk] has revolutionised the way we approach lead qualification and Google Ads optimisation. It’s not just a tool; it’s a strategic asset that has empowered us to elevate our marketing efforts and drive tangible results. I would highly recommend Mediahawk to any business looking to optimise their marketing efforts.”
“Mediahawk’s integration with Google has allowed us to pass data seamlessly, leading to stronger audience targeting, higher-quality leads, and a more efficient use of our PPC ad spend.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
“The difference Mediahawk has made to our workflow cannot be overstated. We now have a comprehensive understanding of our Google Ads call performance, allowing us to make data-driven decisions with confidence. It’s not just about saving time and resources; it’s about unlocking the full potential of our advertising efforts.”
“Mediahawk’s dynamic call tracking gives us the strategic insight we need to make smarter marketing decisions. It connects the dots between our campaigns and real business outcomes, helping us continuously refine our approach and invest in what truly drives performance.”
“One aspect that pleasantly surprised us was the depth of insights we gained from the Speech Analytics feature. Beyond simply identifying keywords, we uncovered valuable trends and patterns in customer enquiries and objections. This has enabled us to tailor our campaigns and offerings more effectively, ultimately improving our conversion rates.”
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, helping you identify opportunities to increase high-value calls and maximise conversion rates.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews focused on driving the leads that matter most to your business.
Get in touch to see how we can help you increase high-value sales calls.
Ready to drive more high-value calls?
Stop chasing call volume and start optimising for call quality. With Mediahawk, you’ll have everything you need to identify, attract, and convert the prospects that matter most. Get in touch to see how we can help you increase high-value sales calls.