Increase high-value sales calls
So, you know that calls are a vital revenue channel for your business. But how do you attract and convert more of the high-value callers?
Let’s explore how Mediahawk gives you full visibility into the customer journey, and the intent and outcome of calls – and the best way to use that insight to optimise the experience for your prospects.
Map the full customer journey with User Journey
How your prospects behave and interact with you before they call is just as important as the call itself. As they move through the User Journey you’ve built for them, you’ll be able to spot the touchpoints that high-intent prospects engage with.
Whether they came from a paid ad, browsed your pricing page, or clicked through a remarketing email, you’ll see the full path that led to the call. And once you’ve analysed a large enough sample of these calls, you’ll see shared traits and habits between the customers who convert – ideal for replicating successful journeys with new prospects.
Unlock intent with Speech Analytics and Insights
Once you’ve got a prospect on the phone, the content of the call becomes your most important source of insight. AI-powered Speech Analytics automatically transcribes and analyses every inbound call, summarising outcomes and flagging keywords and conversion signals.
It tells you who called, why they called, and – crucially – whether the call was successful. Altogether, this creates a picture of your ideal prospect and the factors that influence their decision-making, so you can shape your marketing strategy to target similar audiences. Plus, you’ll be able to see how your most effective call handlers engage prospects and close deals – perfect for training the team on best practices.
Track every inbound call with precision
Dynamic call tracking assigns unique phone numbers to each visitor’s session. Static numbers track offline campaigns, partner referrals, and print ads. So, whatever caught a caller’s attention and enticed them to pick up the phone, you’ll be able to see the source down to the specific keyword, ad creative, web copy, or offer.
Combine that data with everything else you’ve learned about your prospects’ journeys – including the type of callers who are likely to become high spenders or repeat buyers – and you can spend more time targeting the channels that high-value customers use.
Route calls smarter with advanced call handling
When a high-value prospect calls, the last thing you want is for their journey to be delayed by hold music, a voicemail inbox, or bouncing between different departments. Advanced call handling routes calls based on key indicators like source, time of day, or caller location.
You can use this routing for simple improvements, such as making sure suppliers, job candidates, and support requests go straight to the right team, leaving the main line free for prospects. But you can go a few steps further, too; consider prioritising callers who show high-value signals, such as those looking for premium services or who’ve already visited intent-building pages like pricing and plans.
Use tagging and Parameter Connect to pinpoint what works
By tagging your campaigns with UTM parameters, you can see which channels, creatives, and keywords drive high-value calls – not just clicks. Using Parameter Connect, you can compare performance across campaigns in one streamlined report.
For example, you might find that ‘free demo’ ads lead to the highest volume of calls, but prospects who engage from your ‘ROI calculator’ ads are more likely to convert. That means you can shift spend to increase high-quality lead volumes without eating into your budget more.
Match calls to sales with Sales Matching and see what drives revenue
Sales Matching links your qualified leads to sales outcomes, so you can see which calls led to actual revenue. It’s the ultimate tool for connecting the dots between your best campaigns and the real, measurable ROI they deliver.
When you have clear figures for your strategy’s impact, and all the pieces of data in Mediahawk that show the traits, habits, and needs of high-value callers, you’ll be able to do more of what works.
See how our clients succeed with Mediahawk
“Mediahawk has given us a really clear insight into the channels that are producing leads and those that aren’t.”
“[Mediahawk] has revolutionised the way we approach lead qualification and Google Ads optimisation. It’s not just a tool; it’s a strategic asset that has empowered us to elevate our marketing efforts and drive tangible results. I would highly recommend Mediahawk to any business looking to optimise their marketing efforts.”
“Mediahawk’s integration with Google has allowed us to pass data seamlessly, leading to stronger audience targeting, higher-quality leads, and a more efficient use of our PPC ad spend.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
“The difference Mediahawk has made to our workflow cannot be overstated. We now have a comprehensive understanding of our Google Ads call performance, allowing us to make data-driven decisions with confidence. It’s not just about saving time and resources; it’s about unlocking the full potential of our advertising efforts.”
“Mediahawk’s dynamic call tracking gives us the strategic insight we need to make smarter marketing decisions. It connects the dots between our campaigns and real business outcomes, helping us continuously refine our approach and invest in what truly drives performance.”
“One aspect that pleasantly surprised us was the depth of insights we gained from the Speech Analytics feature. Beyond simply identifying keywords, we uncovered valuable trends and patterns in customer enquiries and objections. This has enabled us to tailor our campaigns and offerings more effectively, ultimately improving our conversion rates.”
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, helping you identify opportunities to increase high-value calls and maximise conversion rates.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews focused on driving the leads that matter most to your business.
Get in touch to see how we can help you increase high-value sales calls.
Ready to drive more high-value calls?
Stop chasing call volume and start optimising for call quality. With Mediahawk, you’ll have everything you need to identify, attract, and convert the prospects that matter most. Get in touch to see how we can help you increase high-value sales calls.