Eight ways to increase your care home enquiries with PPC

Duration: 18 minutes

When it comes to your pay-per-click (PPC) activity, you need to be sure that your campaigns will give you the results you’re looking for.

Getting it wrong means missing out on opportunities and, more importantly, move-ins.

Whether you manage PPC activities in-house, or your marketing agency takes care of it for you, this webinar is for you.

Learning outcomes include how to:

• Structure your PPC ads to get results
• Target and build the right audience
• Eliminate ad spend wastage by using keywords effectively
• Leverage your content to use in campaigns
• Ensure your website user experience is positive and influential
• Analyse results to enhance campaigns and measure performance