Duration: 11 minutes
Pay-per-click (PPC) can be a great source of revenue for your business. But when it comes to PPC, you need to be sure that your campaigns will give you the results you’re looking for.
If you’re managing your own PPC campaigns, or your marketing agency takes care of it for you, this webinar can help you make sure that your campaigns are aligned with the needs of your business.
Learning outcomes include how to:
- Structure your PPC ads to get results
- Target and build the right audience
- Eliminate ad spend wastage by using keywords effectively
- Leverage your content to use in campaigns
- Ensure your website user experience is positive and influential
- Analyse results to enhance campaigns and measure performance
