Use Google Tag Manager for Call Tracking & Easy Tools Integration

Category: Technology and integrations

If Hotjar, Angular or Wix are part of your marketing tech stack, then you could be missing out on a wealth of insights that could transform performance. But here’s the good news… you can fix the problem in moments.

Using Google Tag Manager, it’s easy to integrate a host of web platforms and services with Mediahawk’s call tracking software.

This can be a revelation to marketers using Hotjar, Angular or Wix because it means you’re not solely relying on web analytics any more — you can suddenly see the direct link between your campaigns and calls. In other words, you get the complete story on attribution.

You can really dive into the detail of your visitors’ movements and what prompts them to pick up the phone — which so often leads to sales. You’ll also spot ways to improve your site’s user experience, sharpen performance and drive up conversion rates.

So how’s it done? Well, you don’t need to wait for days for an army of web developers to join the dots for you. In fact, once you’ve got Mediahawk up and running, you simply need to pull off a few neat tricks using Google Tag Manager.

We’ll show you how…

1. Set up Mediahawk call tracking

It’s easier than ever to deploy Mediahawk dynamic call tracking to your website. Using Google Tag Manager, you don’t even need to touch your HTML. By linking your Mediahawk account to your Google Tag Manager account, we can do this for you automatically.

>> Detailed instructions are available on our Support site

2. Use our dynamic phone numbers

Your phone number may appear in several places throughout your site, and it’s important that each number is updated to track your conversions accurately. Mediahawk has a ‘Find and Replace‘ tool, that looks for each instance of your phone number, and replaces them with your dynamic number – eliminating the need for you to touch any of your website code.

3. Start integrating with platforms

First, we’ll look at Hotjar and then we’ll see how it works for single-page applications, such as Wix.

Once you’re set up with Google Tag Manager, it’s easy to integrate Mediahawk with Hotjar so you can see the Hotjar ID in Mediahawk and the Mediahawk ID in Hotjar.

With the two systems integrated, you can:

  • Find out how visitors got to your website (e.g. via PPC, organic, email or social media, etc)
  • See how they move around your website and what interests them
  • Watch recordings of visits and identify what prompted visitors to call you
  • Accurately attribute conversions to marketing sources to establish your true ROI.

Using call tracking for Wix, Angular and other platforms
If you’re using a single-page-application (SPA) framework, such as React, Angular, Vue.js, Ember.js, or Wix, for your website, you’ll still want to know:

  • How people are getting to your website, and
  • What’s prompting them to pick up the phone.

Tracking SPAs needs a little extra consideration because websites built using these frameworks load the content of the page dynamically, rather than loading a full page. Dynamic call tracking works by triggering a piece of code every time a page is loaded, so if a full page request isn’t made, the code won’t trigger. This means the dynamic number won’t change and the visit won’t be tracked.

4. Sit back… and take advantage of powerful insights

Swift integration like this gives you immediate results. You’ll have the call data to demonstrate the full ROI of your marketing campaigns — and the insights to be able to optimise the next ones.

Mediahawk makes it easy for you to start collecting and analysing results right out of the box, instead of waiting for help from your dev team.

By deploying Mediahawk through Google Tag Manager, you could be learning more about your visitors and their behaviour within moments.

>> For more detail on how to integrate GTM, Hotjar and Wix with Call Tracking.

More about our integrations

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.

Our latest blogs

How call tracking data can help you accelerate your automotive marketing strategy

The automotive sector still very much relies on the phone channel. It’s used at every step, from initial contact to conversion –…

Unlocking full beds: A care home’s guide to boosting occupancy

Care homes play a vital role in providing specialised care to the elderly and individuals with diverse personal care needs and medical…

How to track your referral channels and gain a 360-degree view of your leads

Whether it’s leads from a referral partner or directory, or engagement with your sponsored and placed content, prospects from referral channels often…