Making marketers lives easier, and their campaigns more profitable

At Mediahawk, we’re proud of our clients around the world who use our software to take the guesswork out of marketing. Every day, our software helps companies big and small to quickly and easily pinpoint their most profitable marketing activities, cut wasted spend and drive more leads and sales.

Group of people looking at a tablet.

Founded in 2002, Mediahawk pioneered call tracking technology and we’ve remained at the forefront of the industry ever since

Our clients are everything

We work very closely with our clients to understand the challenges they face. We aim to develop features in our software that make a significant difference to the working lives of every marketer.

We understand your sector

Our expertise spans a whole range of sectors, including healthcare, marketing agencies, automotive, care homes, financial services, legal and more. Rest assured, whatever sector you’re in, we understand the challenges you face every day.

Your goals are our goals

There’s nothing more nerve wracking in marketing than not knowing whether your decisions will pay off. Our software helps you work smarter, find the best opportunities for success, lower marketing costs and confidently achieve your targets.

We take security seriously

At Mediahawk, we’re committed to security and compliance. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls.

People in a boardroom.

Learn how to increase conversions and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

Customer journey.

Why our clients love Mediahawk

Intuitive software, straightforward support and results you can rely on. Our clients consistently tell us these are the reasons why they choose Mediahawk to help them succeed and grow.

Our people.

We’re nothing without our people

Every business says it. But at Mediahawk, our success really is down to our outstanding team of dedicated, talented and knowledgeable call tracking experts.

Mediahawk in numbers

2000+
Integrations completed
500+
Happy clients
1000+
Person hours saved
80+
Countries served

Frequently asked questions

Sales reporting is included in the price of Mediahawk.

We have three great packages to choose from, and you can get started with Mediahawk today. View our call tracking pricing for more information.

Most sectors would benefit from sales reporting. At Mediahawk, we have a wealth of experience in supporting across these sectors, and more:

Discover the call tracking and marketing attribution features beneficial to your sector, and read our success stories.

Sales data doesn’t always tell the full story, and it can be frustrating trying to paint a picture of the customer journey from just calls and clicks. Merging data with call histories and marketing activity, Mediahawk’s sales reporting feature is able to provide actionable insights on what drives both sales and leads.

You’ll see the full customer journey and its associated product data, allowing you to evaluate the success of your sales and marketing campaigns. Plus, you’ll get an insight into the value of customers making repeat purchases, as well as seeing what factors impact their journeys. Recognising which activities generate sales, you’ll be able to make more informed decisions that can boost your return on investment.

Read more about why to choose Mediahawk, and view our case studies to see how we help marketers succeed.

An in-depth understanding of how your business is performing is essential if future sales and marketing strategies are going to be impactful. Sales reporting allows you to see which marketing activities are effective and which aren’t, giving you invaluable insights about what drives conversions.

Sales reporting is a way of analysing a business’s sales data. This involves gathering information on the various stages of the sales and marketing process and using it to see how effective your sales and marketing strategy is.

Companies use Mediahawk’s sales reporting to determine what’s been successful and where they can improve. Insights into what drives sales is essential, and takes the guesswork out of creating strategies for the future.

How do you know whether you need speech analytics or not? Think about what your company might be missing in their marketing and customer interactions.

  • Do you know why your customers are calling? (caller intent)
  • What are your customers doing and how are they getting to your site or callers? (customer journey/behaviour)
  • What motivates your customers/what impacts your relationship with your customers? (customer-sentiment)

Analysis of speech interactions with customers will not only help improve the above, but will also enhance customer experience, streamlining marketing processes (finding leads) and improving bottom line contributions. Get in touch to find out more.

There are some real benefits that speech analytics provides a marketing team.

The main reason is that it streamlines the process of filtering sales calls and picking out potential leads. This makes it easier and quicker to identify potential customers that are likely to convert.

Another reason it’s beneficial to marketers is that it provides a deeper understanding of the customers’ interactions with the campaign. For example, a marketer could pick out common keywords or phrases used in interactions. This would inform marketers on what keywords to use for SEO/PPC campaigns, as well as what to use in their branding.

You can even use speech analytics to improve customer experience. Calls are recorded meaning you can listen back to them and identify key points. These can be analysed and used in training so that customer service is better and calls are more likely to convert.

Discover why marketers should use speech analytics for inbound calls and see how to use speech analytics to create highly targeted audience segments in Google Analytics.

It’s a complex process of turning recorded audio calls into structured data, which can then be analysed.

Once audio calls are recorded between a customer and company, the speech analytics uses speech recognition. This turns the audio call into a transcribed version of the interactions. It then goes on to analyse the transcribed interactions for language patterns, keywords, customer satisfaction and more. It combines all these indicators into helpful insights to identify leads, trends, keywords and more.

Speech analytics is a tool that records conversations and interactions between customers and companies. It incorporates speech recognition technology to identify useful spoken words of the customer, as well as the purpose of the call. This provides marketers with the tools to identify leads that are likely to convert. Plus, it allows them to spot trends and optimise campaigns accordingly, while identifying any keywords they’re not yet making use of.

A dynamic phone number is used on your website to ‘dynamically’ display a unique phone number to each visitor to your website. They allow you to see which of your marketing activities are responsible for generating inbound phone calls from your website. Using dynamic phone numbers on your website enables you to see each of your visitor’s complete journey – from the source and medium (including keyword if they came from PPC), to every single page they viewed, how long they spent on each page, and any other actions they took – including live chats and form fills – as well as phone calls. If they made multiple visits, you can also see each of those, so you get a more complete picture of the touchpoints that your prospects take.

Dynamic phone numbers work by installing a small piece of code to every page of your website. This can be added to the source code of your website, or using Google Tag Manager, or our WordPress plugin.

A static phone number is a single, unique phone number. They’re generally used for offline marketing collateral, such as direct mail, brochures, business cards, out-of home advertising, as well as events, and radio and television campaigns. They allow you to track the number of phone calls you receive from all your offline marketing activity, and monitor the return on investment from these channels. They can also be used on your pay per click adverts as the click-to-call number, so you can still track the conversions from your PPC ads – even if the caller doesn’t click on them.

Static phone numbers are easy to use. The key to using them effectively is to make sure you use a different number for each marketing activity.

We have three great packages to choose from, and you can get started with Mediahawk today. View our call tracking pricing for more information.

Looking for something bespoke? Mediahawk packages are customisable and can be tailored to your needs. Speak to one of our team today.

 

Social media doesn’t just drive online traffic – it drives phone calls too. View web and call data in one system with Mediahawk’s social call tracking and get a more accurate insight into your Facebook and Instagram performance.

Learn more about our integration with Facebook and Instagram Ads.

Mediahawk’s call tracking analytics can trace back from the outcome of a call to its source and all the touchpoints inbetween. Each phone conversation you have with a client or potential client is packed with information about your market. Our speech analytics software helps you mine each call for this information so you can implement changes that will make your sales and marketing smarter.

Most sectors would benefit from call tracking. At Mediahawk, we have a wealth of experience in supporting across these sectors, and more:

Discover the call tracking features beneficial to your sector, and read our success stories.

Integrating Mediahawk with your favourite tools is easy. Customise integrations to suit your business so you can act on insights quickly. Learn more about call tracking integrations.

  • See which landing pages are driving calls
  • See which keywords and ads are having the biggest impact
  • See your best performing display adverts
  • Review calls and implement a strategy that improves customer service and sales tactics
  • Make custom reports to inform strategy
  • Stop wasting marketing spend on campaigns that aren’t effective
  • Achieve 100% marketing attribution
  • Be confident in your marketing decisions and get full visibility of your campaigns

Most sectors would benefit from call analytics. At Mediahawk, we have a wealth of experience in supporting across these sectors, and more:

Discover features beneficial to your sector, and read our success stories. Or get in touch to see how we can help your business achieve 100% marketing attribution.

  • Get an insight into your customers’ journeys so you can better optimise your campaigns and marketing strategies.
  • See which campaigns are performing well and invest more time and money into tactics that work.
  • Eliminate spend on campaigns that don’t deliver and get the most out of your marketing budget.
  • Use insights to improve customer service and customer experience – two factors that impact conversions.
  • Easily integrate call analytics software with other marketing tools.
  • Use speech analytics to analyse conversations and develop sales techniques.
  • Integrate with social media ads like Instagram and Facebook.

Marketers should invest and use call analytics as it allows you to see the full picture of a campaign, connecting online and offline journeys. It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call; the majority of these touchpoints won’t show on a traditional marketing source report. Mediahawk’s call analytics allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.

Arguably the most important benefit of call analytics is that it can improve ROI. Call analytics gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming. This means less wasted spend on campaigns that aren’t working, ultimately contributing to greater revenues.

See some of the reasons to choose Mediahawk for call analytics, and view our case studies for real-life success stories.

Call analytics works by designating a unique tracking code to all your marketing sources. These tracking codes capture data such as information about the caller and marketing attribution. For instance, geographical locations or the marketing source that started the call.

Call analytics also transcribes the content of the conversations using speech analytics. The content of the conversation is analysed to uncover any insights on whether they are profitable leads, or what product or service they are looking for.

All the data and insights is then visualised into reports for marketers. All the data is presented in insightful reports and dashboards. In this way, marketers can hone in on easy to read visual data to better optimise campaigns and produce meaningful monthly reports.

Call analytics collects marketing data from phone calls into a business such as marketing attribution, keywords, visitor journey, call length and more. Mediahawk’s call analytics software includes speech analytics, which gathers insight based on the content of phone call conversations. This means marketers can identify which customers are quality leads, what they are interested in and whether or not they will convert.

Call analytics software allows marketers to get a complete picture of the customer journey. It allows marketers to pinpoint the most profitable leads and get a deeper understanding of their customers. This helps marketers to understand which marketing activities are working and which are not.

You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Not at all. You can apply dynamic numbers to your website in four different ways, using Google Tag Manager, applying the code to your website HTML, or using our WordPress plugin. 

To track your offline marketing, you just need to place your static numbers on your newspaper, magazine, leaflet, or out-of-home advertising. It’s as easy as that. You don’t need to change your phones or install any additional hardware to get started.

Call tracking does not adversely affect your SEO. Implemented properly, it enables you to attribute leads and revenue more accurately, allowing you to see the true impact of your SEO spend on your ROI. You can do this in two ways using both dynamic and static call tracking solutions. 

Dynamic call tracking for your website shows you the calls, conversions, and visits from all your marketing channels – including organic. You’ll see exactly what pages and content your prospects are interacting with. With this insight, you can optimise, or create more content, to drive more calls and conversions.

Google My Business is often overlooked as an organic source because businesses don’t track it effectively. Using a unique static number on your Google My Business listing means prospects who contact you directly from the search results page can still be attributed correctly to organic, and you can accurately gauge how important it is in the customer journey.

Mediahawk provides you with even more detailed insight than you get from Google, including:

  • Call start and end times
  • Call duration
  • The caller’s area code
  • Whether the call was answered or not, and
  • Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

  • Call recordings
  • The caller line identity (CLI)
  • Their journey through your website, IP address, the page they were on when they called
  • All historical interactions (previous calls, website visits and any scoring notes), and
  • Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Yes we do. All our clients join our Client Excellence Programme, which means we’re here to support you from day one. From full onboarding for new clients, to ongoing training and assistance with integrations, we’re on hand to make sure get the most out of your Mediahawk account. There are no extra costs – it’s all included in your account. We also provide a support portal with detailed instructions and training videos. To get in touch with Client Services, you can call, email or use the live chat option on our website.

Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.

Yes we do. We provide local numbers for Europe, the Middle East, Africa, Asia Pacific, United States and the Americas. We also provide toll free numbers for the US and Canada. More information on the countries we support is here. If you are looking for call tracking for a country not on our list, please get in touch.

Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:

Mediahawk is committed to security and compliance. We are an OFCOM registered and regulated and PECR regulated, telecoms provider, ICO registered and Cyber Essentials certified. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls, supported and maintained by robust incident management systems. Find out more:

Read how businesses level up with Mediahawk

“Call tracking is crucial to any marketing strategy. Mediahawk is a vital part of Bamboo Nine’s strategy, because we are able to implement the data we receive and use it intelligently to make sure our campaigns yield the best results.”

Chris Rivera, Campaign Director, Bamboo Nine

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare
Care home residents.

“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”

Tom Robinson, Marketing, Direct Collection Bailiffs Ltd
Two smiling men working for DCBL.

“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”

Steve Fowler, Dealer Principal, FJ Chalke
Blue car with a sunset background.

“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”

Justin Deaville, Managing Director, Receptional
Artwork.

“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”

Matthew Jackson, Digital Marketing Manager, Stowe Family Law
Family talking to a solicitor.

“Just wanted to say thank you for the Google Universal Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”

Michael Sheppard, Digital Marketing Manager, WorldPay
Worldpay case study.

30-day money-back guarantee, and first 1,000 minutes free!

There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.

Google reviews

Kit Neill

MediaHawk have been fantastic when we have worked together – their call tracking system gives us an unparalleled view of the value our work creates for clients. The platform is really easy to use and the team have been really helpful and responsive throughout. We will definitely be working with them more in future.

Barchester Healthcare

Mediahawk are a fantastic company to work with. Their customer service is outstanding and nothing is ever too much trouble for them. Their platform is very easy to use and has allowed us to become even smarter with our marketing spend.

Richard Kadri-Langford

Mediahawk are a superbly run company. The product(s) are great and deliver a level of insight that is invaluable to any marketeer who wants to really know which of their activities are driving phone conversations. not only that, but integrations allow us to analyse the customer journey and tie that back into making UX decisions which increase conversion and deliver tangible results. The client service team are always friendly, helpful and supportive. Equally, they always act promptly and without delay which makes working with them, so much easier. Great product, great team, great service.

Ben Jamieson

We use Mediahawk across our group of websites, and it’s great. Delivers the insights we need that are easily reportable. But it’s the service we have had from Mediahawk which led me to leave the review. Their staff are fantastic, and they are the most helpful bunch you could ever work with. I wish every company we dealt with were so approachable and helpful.

Robi Chowdhury

We’ve been using MediaHawk in our company for just over a year now. Very happy with the service that we’ve received. Extremely helpful staff at the company. The data that we receive is absolutely invaluable. Would highly recommend.

Our accreditations

Mediahawk is committed to security and compliance. We are an OFCOM registered and regulated, and PECR regulated, telecoms provider. We're also ICO registered and Cyber Essentials certified. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls, supported and maintained by robust incident management systems.