Marketing agencies: Improve your performance with call tracking

Inbound phone calls are an increasingly important response channel for businesses. This is particularly the case in sectors where price and product complexity are an important factor in the decision-making process, such as financial products or legal services, for example.

What problems does call tracking solve for marketing agencies?

For both agencies and clients, phone calls are one of the most difficult touchpoints in the customer journey to track. This makes call tracking crucial to agencies. You work hard to generate leads for your clients, and you want that success to be recognised.

Phone leads are typically higher value, have a more urgent need, and are likely to be further along the buying process.

Call tracking is a cost-effective way of improving your agency’s performance in all areas:

  • Understand your conversions better – your best performing keywords, ad groups, and campaigns.
  • Learn which marketing touchpoints along the user journey influence conversions – and how.
  • Boost your conversions and ROI by identifying under-performing areas and reallocating budget to more successful campaigns.
  • Have complete accountability for leads that your campaigns generate.

Get deep, actionable insights

Our market-leading call tracking platform gives you immediate visibility of the effectiveness of your marketing campaigns in real-time. The data enables you to react quickly to trends in response, and optimise your ads for greater ROI:

  • Insights is a powerful piece of AI technology that alerts you to anomalies in your data, allowing you to take meaningful action quickly.
  • Unmask assisted clicks with the Attribution report, and learn what channels are influencing conversions.
  • Track all conversions, including calls, form fills, live chat, and more, across multiple channels in real-time, and see the complete visitor journey.
  • Link inbound calls and enquiries to keywords, paid search campaigns, ad groups, email marketing, social media, organic, and more.
  • Integrate Mediahawk with your existing analytics software, including Google Analytics, Ads, and Hubspot, for even more granular insight into your campaign performance.
Call tracking is a vital tool for marketing agencies
Take a look at how Bamboo Nine use Mediahawk to improve their performance >

Stay ahead with advanced access to new features

Our Client Excellence team regularly speak with our agency clients. We want to understand how your requirements are evolving as the marketing landscape changes, and how we can support those demands. Our in-house development team constantly innovate Mediahawk to deliver the features that you need, and our agency clients are the first to gain access to new features and functionality.

Take a look at our last two product releases and see how we make sure Mediahawk remains at the forefront of call tracking and marketing attribution:

> Summer release
> Autumn release

We’re with you all the way

We take a firmly collaborative approach, and our team are on hand to help you find the best solution for you and your clients. We’ll guide you along the way: from getting set up, to implementing your strategies, and getting the most out of your integrations and reports. You’ll get:

  • Direct access to our Client Excellence team to get Mediahawk set up and start tracking straight away.
  • Comprehensive on-boarding process, including all the training you need to help your clients immediately.
  • Priority service and support, with a dedicated account manager and all the resources you need.
Ready to see more? Click here to book a call with us at a time that suits you

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.