Event

Automotive seminar – November 2026

Your buyers are making up their minds before they contact you, based on AI research you can’t see. Join us to find out which enquiries really matter and how to prove what sells cars.

Attend ‘From AI search to sale: how it affects your automotive marketing’, a briefing and lunch for AM100 marketing leaders. You’ll leave with clearer thinking and actions you can put in place as soon as you’re back at your desk.

Places limited to ten automotive marketing leaders. RSVP today to save your seat.

Mediahawk, Powerhouse, Milton Keynes, MK5 8PA
Thursday, 12 November 2026
09:30 - 14:00

Seminar RSVP

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Mediahawk care seminar September 2024.

What you can expect

The theme for the briefing is ‘From AI search to sale: how it affects your automotive marketing’.

On the day, we’ll cover three talks:

    

  • Inside the latest automotive trends. Look beyond the headlines of our latest Automotive Trends Report and see what the data means for your marketing plans.
  • The buyer you can’t see. Buyers use AI to research, compare, and shortlist before they contact you. Find out how this is changing the buying journey and what you can do about it.
  • From enquiry to sale: proving what works. Learn how to separate genuine buying signals from noise and understand the true cost per lead. Then connect your campaigns to the cars you actually sell.

We’re keeping numbers small so the session stays focused and useful. Lunch is included, so you’ll have time to compare notes with your peers. If this sounds valuable, we’d love you to join us.

Our speakers

Harry Bott - Director

Harry Bott - Director

Harry co-founded Mediahawk and is our automotive expert. He'll look beyond the headlines of our latest Automotive Trends Report and explain what the data means for your plans for the year ahead.

Faye Thomassen - Head of Marketing

Faye Thomassen - Head of Marketing

Faye leads the marketing strategy and activity at Mediahawk. She'll explore how car buyers use AI to research and shortlist before they get in touch, and the practical steps you can take to stay visible.

Lawrence Cavill Grant - Head of Commercial

Lawrence Cavill Grant - Head of Commercial

Lawrence helps clients connect their marketing to commercial results. He'll show you how to spot genuine buying signals and link your campaigns to the cars you sell.

Here's what previous attendees have said about Mediahawk's events

“The event today has been really good. I’ve learned some interesting information around the AI process. We now need to find a way to bring that into our business, what that looks like, what our next steps are and I’m looking forward to the rest of the day.”

Craig Herbert - attended June 2024

“Excellent day, very insightful, and a great atmosphere.”

Xchange Analytics attendee, June 2024

“Events like this are really essential, all marketing professionals are having to keep up with the latest insights, legislation, tools, and I think events like this give you that in one place, but also give you the peer to peer learning that you get from sessions like the roundtable. So events like this are invaluable.”

Katie King - Keynote speaker June 2024

“Great venue, brilliant speaker, great planning of day.”

Xchange Analytics attendee, June 2024

“I liked hearing from other marketing professionals from different industries and meeting more of the Mediahawk team.”

Xchange Analytics attendee, June 2024

“Very friendly atmosphere and great insight.”

Xchange Analytics attendee, June 2024

“The event today – absolutely fantastic. The calibre of people in the room. Everyone here is here to learn, and I think everyone is really engaging and open-minded to share their experiences. It’s been great fun.”

George Davies, attendee June 2023

“I found the event really, really insightful today. Really good keynote speakers. Lots of like-minded people. Really enjoyable as a whole. I highly recommend it.”

Raife Wieland, attendee June 2023

“Meeting with like-minded people who are using the platform. I’m learning new tricks. There’s really good keynote speakers. It’s been really fab.”

Sophie Middleton, attendee June 2023

“Some really insightful conversations so far. I particularly enjoyed the workshop, hearing views of other people from other industries has been really insightful and really helpful.”

Allen Scott, attendee June 2023

“It’s nice to have a mix of sectors. I think that all the challenges we are facing are the same or similar in other sectors, other marketplaces. It’s a great fun day.”

Barbara Fogden, attendee June 2023

“Wonderful location, wonderful people, wonderful presentations. What’s not to like? It’s been absolutely fantastic!”

Allen Scott, attendee June 2023

“Great presentations providing strong food for thought.”

Xchange Analytics attendee, June 2023

“An excellent, informative and inspiring day. Some great nuggets to take away.”

Xchange Analytics attendee, June 2023

“It was nicely informal and very friendly. The talks and information provided were hugely interesting.”

Xchange Analytics attendee, June 2023

“Without a doubt, I’ve learnt more today than I have from other marketing events I’ve attended.”

Xchange Analytics attendee, October 2019

“Very interesting guest speakers and inspiring discussions… this forum is a great opportunity to exchange ideas.”

Xchange Analytics attendee, October 2019

“I really enjoyed listening to the presentations and the open discussion was really eye opening.”

Xchange Analytics attendee, October 2019

“[Mediahawk’s care seminar was a] wonderful day, great discussions, knowledgeable presenters, brilliant insights and a helpful team.”

Jason Pritchett, Senior Care Marketing and Occupancy Manager, Anchor Hanover Group