Automotive seminar – November 2026
Your buyers are making up their minds before they contact you, based on AI research you can’t see. Join us to find out which enquiries really matter and how to prove what sells cars.
Attend ‘From AI search to sale: how it affects your automotive marketing’, a briefing and lunch for AM100 marketing leaders. You’ll leave with clearer thinking and actions you can put in place as soon as you’re back at your desk.
Places limited to ten automotive marketing leaders. RSVP today to save your seat.
Seminar RSVP
What you can expect
The theme for the briefing is ‘From AI search to sale: how it affects your automotive marketing’.
On the day, we’ll cover three talks:
- Inside the latest automotive trends. Look beyond the headlines of our latest Automotive Trends Report and see what the data means for your marketing plans.
- The buyer you can’t see. Buyers use AI to research, compare, and shortlist before they contact you. Find out how this is changing the buying journey and what you can do about it.
- From enquiry to sale: proving what works. Learn how to separate genuine buying signals from noise and understand the true cost per lead. Then connect your campaigns to the cars you actually sell.
We’re keeping numbers small so the session stays focused and useful. Lunch is included, so you’ll have time to compare notes with your peers. If this sounds valuable, we’d love you to join us.
Our speakers
Harry Bott - Director
Harry co-founded Mediahawk and is our automotive expert. He'll look beyond the headlines of our latest Automotive Trends Report and explain what the data means for your plans for the year ahead.
Faye Thomassen - Head of Marketing
Faye leads the marketing strategy and activity at Mediahawk. She'll explore how car buyers use AI to research and shortlist before they get in touch, and the practical steps you can take to stay visible.
Lawrence Cavill Grant - Head of Commercial
Lawrence helps clients connect their marketing to commercial results. He'll show you how to spot genuine buying signals and link your campaigns to the cars you sell.