Increase sales with Mediahawk

We know the pressure you face to consistently bring in leads with a tight budget. We use our detailed knowledge and 20-years’ experience of the automotive sector to tailor our solution to meet your needs. Discover how Mediahawk call tracking and marketing attribution can help boost enquiries, sales, and after sales.

Dick Lovett logo Caffyns logo Marshall Motor Group logo. Kia logo. Steven Eagell Toyota Lexus logo. Brindley Group. Holdcroft logo. Dick Lovett logo Caffyns logo Marshall Motor Group logo. Kia logo. Steven Eagell Toyota Lexus logo. Brindley Group. Holdcroft logo.

We know the automotive industry

We have an in-depth understanding of the industry to provide you with relevant solutions, advice, and support to not only drive enquiries but also bring in sales.

Tailored solutions

We help you increase leads, improve the effectiveness of your PPC and social campaigns, uncover how Auto Trader and Google are really performing, justify spend, enhance sales performance, and save you time.

Automotive partners

We partner with your agencies and directory partners to provide our clients with seamless experiences and expert knowledge.

Automotive resources

We produce bi-annual sector trend reports that enables our clients to benchmark their marketing performance against the market, plus post regular blogs and guides.

Automotive events

We host webinars and invite-only seminars exclusively for automotive marketers to share unique challenges in the sector and learn what’s new in marketing analytics.

Tailored solutions for automotive

Increase leads

Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual dealership, and use the insight to shape your marketing activities.

For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.

Boost sales and after sales

Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new leads.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.

Uncover performance issues

Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different dealerships, brands, and channels, to pinpoint areas for improvement and what’s working well.

For example, see how many calls you receive direct from Auto Trader versus how many visited your website from Auto Trader and then called.

Manage tight budgets

With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.

For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.

Enhance sales performance

Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.

Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.

Save time on repetitive tasks

Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.

Our client successes

“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”

Russell Brown, Group Marketing Manager, Dick Lovett
Dick Lovett Aston Martin dealership.

“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”

Tom Wickham, Group Marketing Manager, Caffyns
Caffyns logo.

“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”

Kevin Robinson, Chrysalis Partners (Business consultants to Platinum Wave Campers)
Women in van.

Hear directly from automotive marketers that use Mediahawk

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

Chris Hooker

Web and Performance Specialist, Steven Eagell

“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each one’s performing.”

Ryan Boorman

Technology Co-ordinator, Birchwood

“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it should be. If we have a have any questions or queries, their client support team are one of the best I’ve used in the automotive sector.”

Allen Scott

Automotive Client Director

“I’m a hugest believer of call tracking but Mediahawk in particular… to anybody who’s just thinking about it just don’t think about it just dive in sign up and get involved because there are savings to be made, insights to be had. I’m personally a great believer in Mediahawk and all that they do.”

Automotive partners

We’ve connected with your key partners to provide automotive groups with a seamless experiences and expert knowledge.

Automotive sector partners

Agencies

We partner with marketing agencies that specialise in automotive, providing them with the support and tools needed to improve your marketing performance.

Google Business Profile

We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile.

Our latest trends report for the automotive sector

Mediahawk automotive trends report spring 2024.

Automotive trends report: spring 2024

The spring 2024 edition of the automotive trends report delivers the most up to date insights into the latest trends for the sector.

More automotive resources

Solving automotive marketing challenges

Automotive marketers and retailers want to understand what is driving their enquiries, profitability, and helping them create a more competitive edge.

How call tracking data can help you accelerate your automotive marketing strategy

The automotive sector still very much relies on the phone channel. It’s used at every step, from initial contact to conversion –…

The dealership’s guide to creating an effective electric vehicle marketing strategy

The shift towards sustainable transportation is gaining momentum. The government’s Zero Emission Vehicle (ZEV) mandate has set an ambitious target, requiring manufacturers…

Latest automotive webinar

Key trends shaping the automotive sector.

Trends shaping the automotive industry | Spring 2024

Discover the latest automotive marketing trends and learn how to leverage this insight to optimise your marketing strategy for better leads and sales.

 

Automotive firms trust Mediahawk. Discover how we can help you succeed

By listening to automotive marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your automotive group, from dealerships to manufacturers, and partner with you to support you every step of the way.

Get a demo customised to your specific needs, and learn how Mediahawk can help you…

  • Increase enquiries and sales
  • Manage your budgets and improve ROI
  • Enhance sales performance
  • Save time on repetitive tasks
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