Boost automotive sales and revenue with call tracking and marketing attribution

Over 60% of your enquiries are made by telephone. Mediahawk call tracking gives you instant visibility into where these valuable calls come from with 100% marketing attribution.

A couple in a cars dealership talking to a salesman.

Why the automotive sector loves Mediahawk

Prove marketing efforts are driving real leads back to dealerships.

Advanced call handling features mean calls never get missed and sensitive data redacted

Uncover the roadblocks that frustrate prospects when they’re looking for a new car.

Understand which channels are driving the most valuable enquiries.

How automotive businesses benefit from call tracking and marketing attribution

Graphic representing Mediahawk call tracking conversion path report

How automotive businesses benefit from call tracking and marketing attribution

For car dealers, the phone plays a bigger role than most people think. Calls play an important role from initial engagement to final conversion, so it’s vital that dealerships are phone fit and managing enquiries effectively.

Call tracking allows you to:

  • link dealership sales to digital campaign efforts using dynamic number insertion on your website
  • understand which channels are driving the most valuable enquiries
  • consistently and effectively manage customer relationships, to improve loyalty and increase the average order value

What our clients say about Mediahawk

“By using Mediahawk’s sales matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”

Russell Brown, Group Marketing Manager, Dick Lovett

Automotive businesses do more with Mediahawk

Graphic representing call tracking software

With our call tracking and marketing attribution software, you can:

  • Uncover the roadblocks that frustrate prospects when they’re looking for a new car, including not responding to enquiries, dealing with multiple salespeople (or the wrong people), and finding the right car.
  • Prove marketing efforts are driving real leads back to dealerships. Learn which channels are driving the most valuable calls, and adjust ad spend to top-performing channels in real-time to increase conversions and lower cost per acquisition.
  • Record calls between customers and sales teams and uncover valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.

You're in good company

Automotive firms using Mediahawk to succeed every day
  • Kia logo.
  • Caffyns logo.
  • Marshall Motor Holdings logo.
  • Steven Eagell logo.
  • Holdcroft logo.
  • Inchcape logo.
  • Motorline logo.
  • John Clark Motor Group logo.
  • Dick Lovett logo.
  • Swansway logo.
  • Brindley Group.

See how automotive firms benefit from Mediahawk

“By using Mediahawk’s sales matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”

Russell Brown, Group Marketing Manager, Dick Lovett
Dick Lovett Aston Martin dealership.

“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”

Tom Wickham, Group Marketing Manager, Caffyns
Caffyns logo.

“We wanted to use Mediahawk because their solution was easy to deploy, and they came with an excellent reputation for helping automotive dealer groups to better understand and adapt to changing consumer behaviour.”

Russell Brown, Group Marketing Manager, Dick Lovett
Dick Lovett Aston Martin dealership.

“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”

Kevin Robinson, Chrysalis Partners (Business consultants to Platinum Wave Campers)
Women in van.

Some automotive resources you may find useful

Trends shaping the automotive industry | Spring 2024

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Automotive trends report: spring 2024

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The dealership’s guide to creating an effective electric vehicle marketing strategy

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Our plans are some of the most inclusive on the market. With simple, clear pricing, we have a plan to meet every business need.