We know the pressure you face to consistently bring in leads with a tight budget. We use our detailed knowledge and 20-years’ experience of the automotive sector to tailor our solution to meet your needs. Discover how Mediahawk call tracking and marketing attribution can help boost enquiries, sales, and after sales.
We have an in-depth understanding of the industry to provide you with relevant solutions, advice, and support to not only drive enquiries but also bring in sales.
We help you increase leads, improve the effectiveness of your PPC and social campaigns, uncover how Auto Trader and Google are really performing, justify spend, enhance sales performance, and save you time.
We partner with your agencies and directory partners to provide our clients with seamless experiences and expert knowledge.
We produce bi-annual sector trend reports that enables our clients to benchmark their marketing performance against the market, plus post regular blogs and guides.
We host webinars and invite-only seminars exclusively for automotive marketers to share unique challenges in the sector and learn what’s new in marketing analytics.
Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual dealership, and use the insight to shape your marketing activities.
For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.
Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new leads.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different dealerships, brands, and channels, to pinpoint areas for improvement and what’s working well.
For example, see how many calls you receive direct from Auto Trader versus how many visited your website from Auto Trader and then called.
With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.
Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.
Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.
“By using Mediahawk’s Sales Matching, we can see which channel has had a part to play within the sales journey. This allows us to keep a much closer eye on how our budget is being spent – which is especially important with the likes of PPC and Autotrader.”
“We have been working with Mediahawk for many years and they have always delivered an exceptional service. They take their clients seriously and develop their systems around the clients requirements. We have suggested many features over the years and all of which have been developed within a good time frame! The platform gives us everything we need in terms of call tracking and reporting. Natalie, Colin, and the rest of their team are always friendly and fast to react to any queries.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
We’ve connected with your key partners to provide automotive groups with a seamless experiences and expert knowledge.
We’ve partnered with Dealerweb, a leading automotive enquiry management provider, to enable marketers to improve their marketing performance through better lead management and data accuracy. Find out more.
We partner with marketing agencies that specialise in automotive, providing them with the support and tools needed to improve your marketing performance.
We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile.
In our autumn 2024 edition of the automotive trends report we dive into the key marketing trends for the sector and provide expert insights and practical applications to help you drive more leads.
Watch the on-demand webinar to uncover key automotive marketing trends and learn how to leverage them to boost leads and drive sales.
By listening to automotive marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your automotive group, from dealerships to manufacturers, and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
