Over 60% of your enquiries are made by telephone. Mediahawk call tracking gives you instant visibility into where these valuable calls come from with 100% marketing attribution.
Prove marketing efforts are driving real leads back to dealerships.
Adjust ad spend to top-performing channels in real-time.
Uncover the roadblocks that frustrate prospects when they’re looking for a new car.
Understand which channels are driving the most valuable enquiries.
For car dealers, the phone plays a bigger role than most people think. Calls play an important role from initial engagement to final conversion, so it’s vital that dealerships are phone fit and managing enquiries effectively.
Call tracking allows you to link dealership sales to digital campaign efforts using dynamic number insertion on your website. This makes it easy for marketers to understand which channels are driving the most valuable enquiries. It also provides dealerships with the ability to consistently and effectively manage customer relationships, to improve loyalty and increase the average order value.
Today, more than 20% of the AM 100 use Mediahawk to monitor their calls.
With our call tracking and marketing attribution software, you can:
“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”
“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Buy call tracking online and get started today, or speak to our team about bespoke pricing options.