Boost automotive sales and revenue with call tracking and marketing attribution

Over 60% of your enquiries are made by telephone. Mediahawk call tracking gives you instant visibility into where these valuable calls come from with 100% marketing attribution.

Automotive sector.

Why the automotive sector loves Mediahawk

Prove marketing efforts are driving real leads back to dealerships.

Adjust ad spend to top-performing channels in real-time.

Uncover the roadblocks that frustrate prospects when they’re looking for a new car.

Understand which channels are driving the most valuable enquiries.

Couple buying a car from a salesman.

How automotive businesses benefit from call tracking and marketing attribution

For car dealers, the phone plays a bigger role than most people think. Calls play an important role from initial engagement to final conversion, so it’s vital that dealerships are phone fit and managing enquiries effectively.

Call tracking allows you to link dealership sales to digital campaign efforts using dynamic number insertion on your website. This makes it easy for marketers to understand which channels are driving the most valuable enquiries. It also provides dealerships with the ability to consistently and effectively manage customer  relationships, to improve loyalty and increase the average order value.

Learn how to increase conversions and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

Automotive businesses do more with Mediahawk

Today, more than 20% of the AM 100 use Mediahawk to monitor their calls.

Call tracking report.

With our call tracking and marketing attribution software, you can:

  • Uncover the roadblocks that frustrate prospects when they’re looking for a new car, including not responding to enquiries, dealing with multiple salespeople (or the wrong people), and finding the right car.
  • Prove marketing efforts are driving real leads back to dealerships. Learn which channels are driving the most valuable calls, and adjust ad spend to top-performing channels in real-time to increase conversions and lower cost per acquisition.
  • Record calls between customers and sales teams and uncover valuable insights into what resonates with car buyers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.

You're in good company

Automotive firms using Mediahawk to succeed every day

See how automotive firms benefit from Mediahawk

“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”

Steve Fowler, Dealer Principal, FJ Chalke
Blue car with a sunset background.

“Platinum Wave Campers can measure – with full accuracy – exactly what the ROI is of their ad campaigns and other marketing efforts. They can see which phone calls and campaigns went on to become a sale.”

Kevin Robinson, Chrysalis Partners (Business consultants to Platinum Wave Campers)
Women in van.

Some other resources you may find useful

20 years of getting marketers closer to game-changing insights

As we celebrate Mediahawk’s 20th anniversary, we took the opportunity to grab a few minutes with Michael Morrell, CEO. Read on as…

How to measure the effectiveness of digital marketing campaigns without third-party cookies

Marketing agencies are fighting tooth and nail for their share of the digital advertising boom. Now, more than ever, the need for…

Car dealership marketing: 4 quick wins to improve conversion rates

With UK sales of new cars nosediving to their lowest level since 1998, the recovery of the auto market still has a…

Ready to learn more about Mediahawk?

Book a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

See our pricing packages

Buy call tracking online and get started today, or speak to our team about bespoke pricing options.