Call Tracking Resource Hub

Thousands of marketers use call tracking to improve the effectiveness of their advertising campaigns. Our handy guides give you expert advice and tips on how to optimise your marketing campaigns to drive inbound calls, lower cost per response, improve your sales attribution and increase your marketing ROI.

e-book

What is Call Tracking & Attribution?

Phone calls are a key response mechanism within many sectors. Correctly attributing what drives them is key to getting a proper return on marketing investment.

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e-book

3 Ways to Improve your Online Profitability

Improve the profitability and performance of your email marketing, social media, and PPC, with call tracking and attribution.

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video

Improve marketing insights by tagging your campaigns

Which of your marketing activities are effective? Tagging links in campaigns reveals the truth about what works, cutting through the clutter. Run A/B tests to find out which email or collateral variant generates more sales calls, without any stress.

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e-book

Call Attribution for Financial Services

Our step-by-step guide shows you how to achieve 100% marketing attribution for all calls generated by your website, email, PPC campaigns, and product literature.

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e-book

Healthcare Guide to Increasing Consultations

Do you really know where your consultations originate? Uncover the 5 key ways call tracking will improve your inbound enquiries.

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e-book

Supercharge Your Dental Marketing

Increase the effectiveness of your dental practice marketing spend, acquire more patients and lower marketing costs.

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video

Real-time marketing attribution

In Mediahawk you can attribute several ways and figure out where best to put your hard-won budget. Real-time attribution shows you everything you need to know – live. Importing the Mediahawk ID into your CRM gives you a fast and easy way of linking the two.

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report

Marketing Agency Case Study

Discover how Bamboo Nine uses call tracking to understand which keywords are driving calls and how they use this insight to optimise PPC campaigns.

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video

Mediahawk Explainer Video

Which campaigns drive phone calls and conversions? Call tracking links sales directly to PPC, organic, social, mobile and offline marketing campaigns.

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video

Marketing Analytics Mastery

Leverage marketing analytics insight to improve your marketing effectiveness and increase ROI.

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e-book

Marketing Agency Guide to Improving Client Profitability

Call tracking arms marketing agencies with tangible data to prove to clients that your campaigns deliver great results.

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video

Save time with Mediahawk dashboards

Marketers today are busier than ever. Mediahawk can help you save time without compromising on activity levels or the quality of your marketing work. This video shows you how.

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e-book

Marketing Agencies: Grow Your Client Base

Call-by-call, discover exactly which marketing sources drive inbound sales calls.

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e-book

Monitoring Calls-to-Action

Our whitepaper, written in conjunction with AutoTrader, provides actionable insight into how and when consumers interact with your dealership.

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e-book

Legal Marketers Guide to Analytics

Family law, commercial, IP, and so on are complex legal matters that require a phone call. As a marketer, you need to know which campaigns generate these inbound enquiries.

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video

Access your key metrics in seconds with custom dashboards

Quickly access and compare your most important data using our customisable dashboards. Report on the key metrics each department or stakeholder needs.

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video

Getting started with Mediahawk - Basic Navigation

The data you need is only one click away. Check out our bite sized video and find out how easy it is to navigate to the data you want to see.

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e-book

How to Make Your Phone Ring in the New Economy

Learn how to position yourself above your competitors and generate more phone calls into your busines

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presentation

How To Make Marketing Analytics FUN

Make the most of your marketing analytics – so that you can do more of the fun stuff

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video

All-in-one Call Tracking Software

Track which offline and digital marketing campaigns generate phone calls, improve customer service and increase the efficiency of your sales force.

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e-book

Increase International Sales

Establish yourself at a local level in the countries you’re targeting by using local phone numbers for your website and marketing campaigns.

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e-book

How Call Tracking Improves Dealer’s Return on Sales

Phone calls are crucial for the automotive sector. Call tracking provides you with vital insight into your dealership performance

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report

Ultimate Automotive Call Tracking Infographic

With over 16 years of experience helping car manufacturers and retailers manage their telephone response, we have a wealth of call tracking data at our fingertips. Our infographic shows the key telephone statistics within the automotive sector based on millions of phone calls.

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video

Track ROI on call conversions from PPC

Do you know your call conversion rate from paid search? Mediahawk pulls information directly from your AdWords and Bing campaigns, enabling you to compare your PPC conversions much more easily.

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video

Integrate Mediahawk with Google Analytics

If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture. Tracking calls as conversions allows you to see which channels generate calls directly in your Google Analytics account.

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e-book

The Online Retail Guide to Call Tracking

The phone is a critical communication channel for retailers. Boost your ROI, increase sales, and improve customer loyalty.

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e-book

Mind the Gap

How does changing consumer behaviour affect your dealership? Produced in association with Auto Trader.

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report

UK Holiday Planning and Booking Trends Report 2016

How do consumers research and book their travel? Vital information for marketers to successfully target key audiences in this highly competitive market

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video

How to Get More Telephone Sales & Leads

Tom shows you how to implement these proven techniques to generate more leads and sales over the phone.

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