Identify top-performing marketing campaigns
When it’s time to review your strategy’s performance, you need robust, accurate data that shows you the exact impact and value of your marketing spend. Otherwise, you risk wasting precious budget on campaigns that don’t deliver ROI.
When you’re setting up your campaigns for the next quarter, do you know which channels are worth continuing with? Which ads you should replicate? Which audiences respond best to your brand? With Mediahawk, you can uncover all that data and more.
Track campaign performance with dynamic and static call tracking
Call tracking shows you which campaigns make prospects pick up the phone. Static numbers track offline channels such as print ads, direct mail, and radio, while dynamic call tracking covers calls and conversions from online sources.
So, you might find that a Google Ad brings in plenty of engagement, but few conversions, while an ad in a magazine consistently brings in a small number of immediate conversions. It’s a perfect way to balance your online and offline strategy by prioritising channels that deliver revenue and optimising everything else.
Match campaigns to revenue with Sales Matching
The best measure of a successful campaign isn’t just in the traffic and clicks – it’s the revenue you can link directly to your efforts. Sales Matching enables you to assess performance by connecting data from your marketing tools to the sales team’s records.
When your CRM updates with a new sale, you can see that customer’s full journey in Mediahawk to understand which interactions and campaign collateral contributed to the final conversion. You can analyse at an individual or aggregated level to spot trends and attribute full revenue figures to each campaign.
Compare multi-channel campaigns with Parameter Connect
With Mediahawk, it’s never been simpler to track and compare individual channel performance within a campaign.
Parameter Connect automatically pulls together data from across multichannel campaigns. It provides a side-by-side view of key metrics such as spend, traffic, conversions, and ROI, so you can see which sources delivered and which you should consider pausing for the next quarter.
Reveal the touchpoints behind top performing campaigns with User Journey
User Journey shows you how people interact with your campaigns and what they do next. It’s ideal for learning about buyer behaviour and key conversion touchpoints, but it’s also a powerful tool for assessing campaign performance.
When you know what a typical customer experience looks like – how they find you, where they land on your website, which pages and content they interact with – you can see which campaigns cater to high-intent prospects. For your upcoming quarter, you can allocate more budget to those tactics.
Spot the most valuable conversations with AI-powered Speech Analytics
When it comes to assessing calls, volume is often a good indicator of a successful campaign. But if you can find out what prospects are talking about, how call handlers respond, and how often these conversations lead to conversions, there’s a lot more insight to glean.
AI-powered Speech Analytics summarises the details of calls automatically, logging the important topics, keywords, queries, and outcomes. So, if call volumes from one campaign look unusually high, for example, you can easily check if you’re pulling in high-intent prospects or fielding unrelated support enquiries.
Pinpoint what’s working with integrated insight
Plug Mediahawk into the platforms you already use to get a clearer view of which campaigns are actually pulling their weight.
Our integrations with Google Ads, Facebook, Microsoft Advertising, HubSpot, Salesforce, and more, enable you to connect the dots between marketing activity, inbound calls, and revenue. When you sit down to plan next quarter’s strategy, there’s no manual data transfer or analysis to do – it’s all there, ready to guide your decision-making.
Get expert guidance with Insight Service
With Mediahawk’s Insight Service, you get custom reports and expert analysis that reveal which campaigns deliver the best results and where there’s room to improve. And as part of our Client Excellence Programme, you also receive tailored onboarding, training, and proactive performance reviews to make sure every campaign counts.
That means there’s always another set of eyes on your data when you need them, backed up by industry knowledge and years of experience in turning insight into actionable strategic advice.
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, sharing our knowledge and experience so that you can benefit and improve your marketing performance.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to help you achieve your objectives.
Ready to stop guessing and start knowing which campaigns truly deliver revenue?
Discover how Mediahawk’s comprehensive analytics features can pinpoint your top performers and transform your marketing strategy. Find out which campaigns deserve more budget – and which ones don’t.