Identify top-performing marketing campaigns
You invest heavily across various marketing channels – from paid search and social to print, radio, and offline campaigns. The pressure’s always on to prove ROI and show which campaigns are actually driving revenue.
But without robust, accurate data, it’s difficult to determine the true impact and value of your marketing spend. You end up wasting budget on campaigns that generate volume but not actual sales. And your best performers? You can’t scale them if you don’t know which they are.
Identify top-performing marketing campaigns to increase ROI and optimise budget allocation
You need clear visibility into which campaigns are delivering real results – not just clicks and impressions, but actual revenue.
Mediahawk connects every phone call, lead, and sale back to its source, giving you the insights to identify your top performers and confidently allocate budget where it matters most.
- Track campaign performance with dynamic and static call tracking
- Match campaigns to revenue with Sales Matching
- Compare multi-channel campaigns with Parameter Connect
- Reveal the touchpoints behind top performing campaigns with User Journey
- Spotting which campaigns drive real value with AI-powered Speech Analytics
- Pinpoint what’s working with integrated insight
- Get expert guidance with Insight Service
Track campaign performance with dynamic and static call tracking
Call tracking shows you which campaigns and marketing activity drive phone enquiries. Static numbers track off-website campaigns like print ads, direct mail, and radio. Dynamic call tracking tracks calls and conversions from your online activity and keywords. Together, they give you complete visibility over how your marketing is performing across all channels.
Total visibility over online and offline performance
Take this example: You run an ad in a local health magazine with a static number, while also running a Google Ads campaign which you track using a dynamic number on your website. Your reporting shows that although the PPC campaign drives more website traffic, calls from the magazine ad are twice as likely to book consultations.
With this insight, you optimise future print campaigns, refine your messaging, and shift budget toward the channels that deliver patients, not just clicks.
Match campaigns to revenue with Sales Matching
Sales Matching allows you to assess campaign performance by actual revenue generated or specific products sold. Instead of judging campaigns by leads or traffic alone, you can link marketing activity directly to sales and total ROI.
Measuring success by closed won revenue
For instance, one of your sales team closes a high-value deal and updates your customer relationship management (CRM) system with the closed won revenue. You can link that revenue to the customer’s journey in Mediahawk to understand the full journey – including all the interactions – that drove the sale.
You can analyse this on an individual level, as well as aggregating it, to get a better understanding of which campaigns are most effective at driving sales.
Compare multi-channel campaigns with Parameter Connect
Parameter Connect pulls together multi-channel campaigns so you can see which channels performed the best for each campaign. This simplifies cross-channel reporting and helps you make faster, smarter budget decisions.
Spotting your top-performing channels at a glance
Say you’re an automotive marketer running an integrated seasonal campaign promoting an offer across Auto Trader, Facebook, and Google Ads. Parameter Connect ties the call and visitor data together, showing you in a single report that while Auto Trader and Google Ads had higher budgets and delivered more traffic, Facebook delivered the most profitable phone calls. You can confidently reallocate budget based on this insight.
Reveal the touchpoints behind top performing campaigns with User Journey
User Journey shows you how people interact with your campaigns and what they do next. This complete view of every individual’s customer journey helps you identify the key touchpoints that drive conversions.
Seeing which steps lead to high-value enquiries
Take this example: A campaign driving enquiries for your care home is under evaluation. User Journey reveals that most converting users visit a specific page about your services before calling. You realise this page is a crucial touchpoint and strategically place a phone number and call-to-actions throughout, further improving the conversion rate of the campaign.
Spotting which campaigns drive real value with AI-powered Speech Analytics
AI-powered Speech Analytics provides insight into what’s discussed on calls, allows you to monitor call outcomes quickly and easily, and summarises the details of calls automatically. This helps you understand not just volume, but the quality of enquiries each campaign generates.
Identifying intent to refine top campaigns
For example, a PPC campaign targeting high-intent keywords for your care home has great call volume. Speech Analytics reveals that 30% of these calls are actually calls from businesses trying to sell you services.
By refining your keywords and campaign messaging based on these insights, you focus on high-intent callers, instantly improving the quality and performance of that campaign.
Pinpoint what’s working with integrated insight
Plug Mediahawk into the platforms you already use to get a clearer view of which campaigns are actually pulling their weight. Our integrations with Google Ads, Facebook, Microsoft Advertising, HubSpot, Salesforce, and more, enable you to connect the dots between marketing activity, inbound calls, and revenue.
Spot your strongest campaigns
For instance, you connect Mediahawk to Google Ads and start feeding real call conversion data from sales and service enquiries back into the platform. Instead of judging success by clicks on ‘used cars near me’, Google’s algorithms can now see which keywords actually lead to booked test drives, conversations about finance options, or service appointments.
Your bidding and targeting automatically lean into the models, offers, and locations that consistently generate high-value calls. Before long, you’ve got a clear view of which campaigns move metal and which ones just burn budget, giving you a far more efficient ad spend.
Get expert guidance with Insight Service
With Mediahawk’s Insight Service, you get custom reports and expert analysis that reveal which campaigns are driving the best results and where there’s room to improve. As part of the Client Excellence Programme, you also receive tailored onboarding, training, and proactive performance reviews to make sure every campaign counts.
Seeing which campaigns really perform
For instance, your dedicated account manager uses the Insight Service to review your latest automotive campaigns across Google Ads, Facebook, and Auto Trader. The analysis shows that while your Google Ads campaign drives the most traffic, Auto Trader delivers the highest number of high-value enquiries that lead to booked test drives.
Armed with this insight, you shift budget and optimise messaging to the campaigns that actually generate sales, improving ROI across the board.
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, sharing our knowledge and experience so that you can benefit and improve your marketing performance.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to help you achieve your objectives.
Ready to stop guessing and start knowing which campaigns truly deliver revenue?
Discover how Mediahawk’s comprehensive analytics features can pinpoint your top performers and transform your marketing strategy. Find out which campaigns deserve more budget – and which ones don’t.