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Parameter Connect for automated cross-channel reporting

Take the time and pain out of understanding the effectiveness of your integrated marketing campaigns with Mediahawk’s Parameter Connect.

Visualisation of Parameter Connect

Mix and match your data effortlessly and make informed decisions in seconds with Parameter Connect

Simplify complex data analysis with Parameter Connect and discover the true effectiveness of your sources, campaigns, partners and more.

  • Reduces the need for extensive data and manual analysis.
  • Provides clarity on the effectiveness of cross-channel campaigns regardless of whether the campaign is offline, online or both.
  • Allows for the seamless combination of different data sets.
  • Offers a complete view of your integrated marketing performance, easing data-related challenges.
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Mediahawk’s unique solution simplifies and automates the analysis process for you to see the complete picture of your integrated marketing performance.

Parameter Connects allows marketers to pivot data in any way by applying as many parameters as needed to any phone number, dynamic pool and source/medium. Each parameter has its own report so you have just one easy-to-use report to see actionable insights effortlessly and develop your marketing strategy for success.

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Use cases

Streamline marketing decisions by identifying strong and weak channels, locations, partners and more. Examples include:

  • Automatically tie offline, on-website and off-website call and visitor data for each cross-channel campaign – such as promoting an event, or using Google Business Profile  – into easy-to-use reports.
  • Compare different business locations to pinpoint areas for improvement and which are your powerhouses for enquiries.
  • Gain clear insights into your referrers, affiliates, and partners to optimise your partnerships for outstanding results.

Over 4,000 marketers trust Mediahawk. Discover why today

Book a demo and see Parameter Connect in action
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5 out of 5 stars from a Google Review

“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.

Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services.

Fabulous all round. Thank you!”

Toni Farrington, Promote Online

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