You’re juggling campaigns across multiple channels, including Google Ads, email marketing, social media, directories, and more. The pressure’s always on to bring in more good quality leads.
But with so much going on, it’s tough to figure out what’s actually driving leads for your business. Without the full picture, you end up guessing. Budgets go into the wrong places. Great leads slip through the cracks. And the campaign that is working? Well, you can’t scale it if you don’t know it’s working in the first place.
You need clear, reliable data that shows you what’s working – without spending hours digging through reports. Mediahawk cuts through the noise with detailed insights that show where your most valuable leads are coming from. So you can focus your efforts, optimise faster, and get better results from your marketing activity.
Dynamic call tracking shows you the online sources and activities delivering leads. Using static numbers, you can track lead generation from offline sources like print, door drops, or brochures. Together, they give you an accurate picture of where your telephone enquiries are coming from.
You’re testing a paid search campaign and want to know if it’s driving leads. Dynamic tracking reveals that calls from this campaign convert 30% better than calls from social media. Meanwhile, static numbers show your recent door-drop campaign generated 25 high-quality leads.
This insight gives you a reliable steer on where you should focus your lead generation budget.
Mediahawk integrates seamlessly with Google Ads, Meta, and Microsoft Advertising platforms. Push conversion data back into your ad platforms to train algorithms, improve targeting, and drive more high-quality leads.
Connecting Mediahawk with your GA4 account enables you to send every call that results in a qualified lead as highly relevant audience signals into Google Ads.
This gives the platform the data it needs to target similar high-value prospects automatically – increasing lead volume.
Use Parameter Connect to link your on-website and off-website activity together. Save time and streamline your marketing decisions by quickly identifying strong and weak channels, locations, partners, and more – without digging through messy data.
You track campaign performance across PPC, social, organic, offline. In one report, you see that PPC calls are driving the most inbound enquiries, but social is generating better quality conversations.
This insight helps you rebalance your budget to ensure that you’re investing in the right channels to increase high-quality leads.
Track which calls to action (CTA) on your website generate high-intent enquiries – whether it’s a phone number, contact form, or button click. Optimise your site for conversions based on accurate customer journey data.
You A/B test two versions of your contact page: one with a phone number, and one with a form. CTA tracking shows that the version with the phone number drives 40% more conversions. You roll it out across your site and see an instant lift in lead volumes.
With Mediahawk’s Insight Service you’ll get custom reports and expert analysis highlighting trends, gaps, and quick wins to generate more leads – without you needing to do the legwork.
Your Mediahawk account manager flags that enquiries from Google organic are trending down. They recommend changes to your Google Business Profile. After making those changes, your organic lead generation improves by 28% in two weeks.
AI-powered Speech Analytics automatically transcribes inbound phone calls and summarises the information that’s important to you. Categorise every call based on keywords and outcomes. Prioritise your most valuable leads and spot trends across the marketing funnel.
You enable Speech Analytics and discover that 40% of calls from your PPC activity are actually support queries – not sales leads. You tweak the messaging and audience targeting, and lead quality immediately improves.
Use advanced call handling features to route calls to the right teams or agents based on location, campaign, or availability. Use whisper messages, call queues, and alerts to make sure no lead is missed.
A prospect calls from a regional campaign, and they’re automatically routed to the local branch – reducing wait time and improving the customer experience. The sale is closed faster because the call went directly to the right team.
“Mediahawk has given us a really clear insight into the channels that are producing leads and those that aren’t.”
“[Mediahawk] has revolutionised the way we approach lead qualification and Google Ads optimisation. It’s not just a tool; it’s a strategic asset that has empowered us to elevate our marketing efforts and drive tangible results. I would highly recommend Mediahawk to any business looking to optimise their marketing efforts.”
“Mediahawk’s reporting features map the entire customer journey and provide insights to shape future campaigns – particularly useful when considering whether or not to tweak a campaign.”
“Mediahawk’s integration with Google has allowed us to pass data seamlessly, leading to stronger audience targeting, higher-quality leads, and a more efficient use of our PPC ad spend.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, sharing our knowledge and experience so that you can benefit and improve your marketing performance.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to help you achieve your objectives.
Discover how Mediahawk’s marketing analytics software reveals which marketing campaigns and channels are delivering high-intent leads, and how you can use this information to improve your lead generation.