Increase lead generation
Imagine your sales targets just doubled. That means more pressure on the sales team to close deals, but the responsibility doesn’t just lie with them. Revenue starts with marketing – success depends on the leads your strategy attracts and captures.
Not all leads are created equal; when you’re juggling campaigns across multiple channels, the ability to spot which tactics and sources are delivering high-intent prospects is vital. If you know where promising leads come from, what they look like, and how they behave, you can generate more high-value leads for sales to convert. Let’s explore how to uncover that insight and put it to work with Mediahawk.
Attribute leads to sources accurately with dynamic and static call tracking
Prospects who pick up the phone are more likely to convert, making calls one of the most important channels to mine for insights. Dynamic call tracking shows you the online sources that generate leads, while static numbers track offline sources such as print, door drops, or brochures.
Together, they give you total visibility into where your phone enquiries are coming from and which convert to revenue. So, if you’re bringing in more promising leads through leafleting than social ads, you know where to concentrate your budget to meet your targets.
Improve lead generation from PPC
When it’s not targeted properly, PPC can end up costing more than it delivers in revenue. Mediahawk integrates seamlessly with Google Ads, Meta, and Microsoft Advertising platforms to repurpose conversion data as custom audiences and key signals.
For example, when you connect Mediahawk with GA4, every call that results in a qualified lead is automatically logged as a highly relevant audience signal for Google Ads. It takes the guesswork and manual tweaking out of perfecting your targeting.
Identify your best performing lead generating sources
Link together PPC, social, organic, offline, and other sources with Parameter Connect. There’s no more digging through messy data to spot your strongest channels and tactics.
This central oversight means you can easily see the difference between high volume and high value. For example, if PPC calls are driving the most inbound enquiries, but social offers a better conversion rate, you know exactly where to invest.
Track journeys and call-to-action engagement to capture more leads
With User Journey, you can follow each lead’s interactions and track which website CTAs generate the biggest volume of high-intent enquiries. Whether it’s a phone number, form fill, content download, chat, or button click, you can see where prospects convert and where they drop off.
It’s the perfect way to A/B test key conversion opportunities throughout the customer journey, such as one version of your contact page with a form and another with a click-to-call option.
Find more business growth opportunities with Insight Service
Lean on our team of experts for custom reports and analysis into strategy gaps, long-term trends, and quick wins. With Mediahawk’s Insight Service, we’ll do the legwork to spot risks and opportunities to increase lead volumes and keep them high.
For example, if your enquiries from Google organic are trending down, your account manager could recommend changes to your Google Business Profile to boost visibility.
Focus on the leads that matter with AI-powered Speech Analytics
Can you tell at a glance whether a call is a lead or a support query? If you can redirect non-sales enquiries to other resources, your call handlers can prioritise customers who are getting ready to spend.
AI-powered Speech Analytics automatically transcribes inbound phone calls and summarises the important information, such as keywords and outcomes. You can see which topics indicate a strong lead and identify the most effective conversion tactics.
Improve caller experience to maximise conversions
A good call is the shortcut to conversion. But leads are easily lost in convoluted menu trees, long wait times, and missed calls.
Mediahawk’s advanced call handling routes callers to exactly the right person based on location, campaign, or availability. Use whisper messages, call queues, and alerts to make sure every call has the opportunity to convert.
See how our clients succeed with Mediahawk
“Mediahawk has given us a really clear insight into the channels that are producing leads and those that aren’t.”
“[Mediahawk] has revolutionised the way we approach lead qualification and Google Ads optimisation. It’s not just a tool; it’s a strategic asset that has empowered us to elevate our marketing efforts and drive tangible results. I would highly recommend Mediahawk to any business looking to optimise their marketing efforts.”
“Mediahawk’s reporting features map the entire customer journey and provide insights to shape future campaigns – particularly useful when considering whether or not to tweak a campaign.”
“Mediahawk’s integration with Google has allowed us to pass data seamlessly, leading to stronger audience targeting, higher-quality leads, and a more efficient use of our PPC ad spend.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Dedicated support from our Client Experience Team
As part of our commitment to your ongoing success, you’ll be automatically enrolled into our Client Excellence Programme. Our team work alongside you as a trusted partner, sharing our knowledge and experience so that you can benefit and improve your marketing performance.
You’ll receive tailored onboarding and training, support with integrations, and proactive performance reviews to help you achieve your objectives.
Are you ready to find out how to increase lead generation for your business?
Discover how Mediahawk’s marketing analytics software reveals which marketing campaigns and channels are delivering high-intent leads, and how you can use this information to improve your lead generation.