Track student recruitment and course enrolments with call tracking

Know exactly how many enrolments your marketing campaigns are responsible for generating.

Man reviewing work on a laptop.

Focus on your most successful campaigns

Smiling lady wearing a headset for outbound call tracking

Using dynamic phone numbers on your website lets you track specific calls and identify exactly which marketing activity led that visitor to ring you. This even includes using unique custom numbers to track offline advertising, such as newspapers and billboards, as well as online.

Recognising which marketing channels are driving the highest conversions means you can focus your efforts on your most successful advertising campaigns and, ultimately, increase your return on investment.

You're in good company

Education organisations using Mediahawk to succeed every day
  • The University of Law logo.
  • Stage Coach logo.
  • SPOCE logo.
  • Chrysalis Courses logo.
  • University of Bedfordshire logo.

Learn how to increase conversions and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

How will you continue to compete for enrolments?

Smart institutions are focusing on streamlining and improving their digital marketing strategy to make sure their advertising budgets are well spent.

Download our free e-book and find out how call tracking can be the key to education marketing success.

Why call tracking is the training marketer's silver bullet.

You’ll learn:

  • Discover which digital platforms and formats are engaging your potential students, and how to use these to build relationships and increase engagement
  • Track interactions with prospective candidates all the way from their first marketing touchpoint, through your website, to enrolment
  • Understand how tracking the right KPI’s ensures that you can make the right marketing investments moving forward
Group of people looking at a computer monitor.

Crucial connections

Using dynamic phone numbers on their websites for clearing, universities can easily see which acquisition channels their target audience use to find their website.

Instant insights

An adult education centre place a creative advert in a local newspaper, and use a unique phone number as a call to action.

When candidates phone for details on fees and a prospectus before booking, the marketing team know immediately which marketing campaign is responsible for those enquiries.

Student making notes.

Effortless intelligence

A corporate training company emailed their database about new courses and discounts.

The email linked to a landing page with a form, and visitors were invited to a live chat session. With call tracking, marketers can see the whole journey, all interactions, and are able to link subsequent calls to the original email.

Some resources you may find useful

How to identify what’s generating poor-quality leads in your PPC ad campaigns

Every pay-per-click (PPC) marketer will have experience with poor-quality leads. Whether you have leads engaging about a service or product you don’t…

The dealership’s guide to creating an effective electric vehicle marketing strategy

The shift towards sustainable transportation is gaining momentum. The government’s Zero Emission Vehicle (ZEV) mandate has set an ambitious target, requiring manufacturers…

Marketing agencies: Improve your performance with call tracking

Looking for ways to improve your performance as a marketing agency? In the complex web of touchpoints that forms the customer journey,…

Ready to learn more about Mediahawk?

Book a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

See our plans and pricing

Our plans are some of the most inclusive on the market. With simple, clear pricing, we have a plan to meet every business need.