Know exactly how many enrolments your marketing campaigns are responsible for generating with Mediahawk call tracking and marketing attribution.
Mediahawk reveals the campaigns behind the calls and website leads that are coming into your business. No more guessing how well your campaigns perform, or where to focus your marketing spend.
Quickly and easily track the marketing campaigns that lead to enquiries and improve your return on investment (ROI).
Make sure you only spend your marketing budget on the campaigns that result in enquiries, and eliminate wasteful spend.
Understand the full visitor journey, from first click through to the phone call into your practice.
Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual course, and use the insight to shape your marketing activities.
For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.
Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new leads.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different courses, locations, and channels, to pinpoint areas for improvement and what’s working well.
With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.
Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with students, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.
Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.
“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
“The service I receive is simply exemplary, I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job. Limitless thanks to Natalie, Josh and Rachel – you are all my superstars!”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
We’ve connected with your key partners to provide educational institutes with a seamless experiences and expert knowledge.
We partner with marketing agencies that specialise in education, providing them with the support and tools needed to improve your marketing performance.
We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile.
Are you equipped to compete for students and enrolments in an increasingly competitive environment and an uncertain economy?
Watch our latest webinar and discover how to revolutionise your lead generation strategy in five key areas with Artificial Intelligence (AI).
By listening to education marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your business and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
