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Increase student recruitment and course enrolments with Mediahawk

Whether you’re a school, university, training provider, or adult education centre, Mediahawk call tracking and marketing attribution will help you discover exactly how many enrolments your marketing campaigns are delivering.

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How Mediahawk helps educational institutes

Mediahawk reveals which campaigns recruit students to your courses – without the guesswork.

Quickly and easily track the marketing campaigns that lead to enquiries and enrolments so you can improve your return on investment.

Focus your marketing budget on the most effective campaigns for reaching students, and eliminate wasteful spend.

Understand the full student journey, from their first click through to the phone call into your institution.

Tailored solutions for educational institutes

Increase leads

Attribute calls to sources to find out which campaigns and channels are most effective at reaching your target student demographic. You can segment your enquiries by region, campaign, or even by individual course, and use the insight to shape your marketing activities.

During clearing, for example, universities can use dynamic phone numbers to see which channels are most effective at reaching students searching for open places – so they can get new students onto a course faster.

Boost enrolments and student loyalty

Sales Matching connects student enrolment data with the website visits and phone calls that led to them securing a place on your course. When you understand that journey, it’s much easier to replicate that success with other prospective students – and encourage alumni to return.

For example, a corporate training company emailed its database about new courses and discounts, with a link to a landing page that offered a live chat session. The team can track the whole path – from click to conversation to enrolment – even if prospective students explore other resources on the way.

Uncover performance issues

Parameter Connect automatically ties offline and online call and visitor data together for a complete view of your marketing performance so you can easily compare courses, locations, and channels.

For example, an adult education centre we work with placed a creative advert with a unique phone number in a local newspaper. When candidates phone for fees and prospectus information, the marketing team know immediately that the advert is working.

Manage tight budgets

With rising costs and shrinking budgets, achieving strong return on investment is key – which means you need to pinpoint the activities that translate into collected fees.

You can tackle high PPC costs, for example, by focusing on the keywords responsible for enrolments, and use our Google integrations to remarket to those ready to make a decision about their course.

Enhance sales performance

Our Advanced IVR routes prospective students to the right teams fast – and without making them wait on hold. You can also track your most profitable IVR outcomes to create custom audiences for further advertising.

Mediahawk’s Speech Analytics uses conversational AI to uncover valuable insights into what resonates with students, so you can tailor your approach to ensure each call delivers the information they need and encourages them to enrol.

Save time on repetitive tasks

Speech Analytics automatically transcribes calls while protecting students’ information and identifies the outcome of each conversation. Our API can send lead data straight into your CRM, cutting out the manual workload of monitoring and transferring information from calls.

See how businesses do more with Mediahawk

“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities

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“The service I receive is simply exemplary, I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job. Limitless thanks to Natalie, Josh and Rachel – you are all my superstars!”

Dean Webley, Paid Search Marketing Manager, Portman Dental

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare

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Hear firsthand how Mediahawk drives success for our clients

Richard Wilson

Worldpay

“It’s really really powerful, it also means we get accurate data and the sales person has less time to input manual data entry.”

Ashley Toon

Digital Marketing Manager

“With Mediahawk we’re able to take the assumption out, and we’re able to attribute where those calls have been generated from, and what the nature of enquiry is for each call. So we can really understand our return on marketing investment.”

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

George Davis

Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales.”

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Raife Wieland

Director and Founder

“I think part of our agency growth… and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns… we can optimise our campaigns a lot quicker, smarter, more efficiently.”

Raife Wieland, Director at Promote Online.

Tom Holloway