Track conversions from the first interaction to the agreed sale and attribute calls to sources such as PPC and social media to discover which campaigns and channels bring in the best leads

Get granular with your data by segmenting enquiries by product, campaign, and more, and use the insight to shape your marketing activities. For example, you can create custom audiences using Mediahawk data in Google Ads and use them as positive signals for your Performance Max campaigns.

Link every sale to the call or website visit that started the journey, with our Sales Matching tool. Then you can follow the full pathway with our user journey tool – across online and offline touchpoints – so you can see the route they take to enquiring. it shows you exactly which ads, content and interactions bring in people  who are ready to chat to a salesperson, as well as highlighting areas where promising leads might be delayed or distracted.

When you know what a successful journey looks like, you can replicate the results across your customer experience. For example, send the data into Google Ads to remarket for after sales support – increasing average customer value – and create similar audiences to source new leads.

Build a complete view of your online and offline call and visitor data with Parameter Connect. Easily compare products, services, and channels to pinpoint what’s working well and where you can make adjustments for a bigger impact in every channel.

Prioritise the activities that deliver the most value and avoid wasted spend, with complete budget optimisation across your strategy.

Use Mediahawk’s data to make changes such as reducing your PPC cost by focusing on the keywords that lead to sales, and use our Google integrations to remarket to prospects who are ready to convert.

Combine our AI-driven Speech Analytics with our Advanced IVR to optimise the customer journey when they make an enquiry. The IVR rapidly routes sales and after sales queries to the right teams – so your callers aren’t left on hold – while conversational AI analyses the discussion for valuable insights.

When you know what resonates with your customers, and which IVR routes and sales tactics lead to the most profitable outcomes, you can ensure every call follows best practice.

Take manual admin out of the equation. Speech Analytics automatically transcribes calls and identifies outcomes while protecting sensitive data – and our API can send lead data straight into your CRM, so you don’t have to.