How technology services firms drive higher business growth

Technology and software companies move at a fast pace. You need agile strategies for lead generation and marketing to find prospects and close deals.

Lady working in the technology sector.

Call tracking for IT services firms

Call tracking credits every inbound lead to a marketing source, whether they contact you by phone or online.

Speech Insights dashboard
  • Pinpoint the marketing channels that drive high-value phone leads
  • Reveal your true ROI from trade shows, events, and other below the line activities
  • Get a more accurate picture of the user journey, including the campaigns they respond to, the pages they view, and the ways they want to get in touch with you
  • Effectively target and track response from your target territories all over the world

Learn how to increase conversions and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

Why IT firms choose Mediahawk

Worldpay is a leader in global payment processing technology. The firm handles a large number of calls and needed to identify the different types of calls they receive in order to increase the number of inbound sales calls.

Worldpay case study.

We worked with Worldpay to build a custom solution that helped the firm:

  • Increase sales by identifying the reasons for dropped calls from their product pages
  • Accurately attribute 100% of sales calls to their marketing campaigns
  • Streamline the customer experience by changing the sequence of their IVR

You're in good company

Some of the IT firms using Mediahawk to succeed every day
  • Worldpay logo.
  • Software of Excellence logo.
  • iTalk logo.
  • HBP Systems logo.
  • M247 logo.
  • OEM Automatic logo.
  • Linx logo.

Read our client case studies

“Just wanted to say thank you for the Google Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”

Digital Marketing Manager, WorldPay
Worldpay case study.

Some resources you may find useful

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Call tracking and speech analysis: Using data to understand your customers and your campaigns

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How to integrate GA4 with Mediahawk and view your phone calls as conversions

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Ready to learn more about Mediahawk?

Book a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

See our plans and pricing

Our plans are some of the most inclusive on the market. With simple, clear pricing, we have a plan to meet every business need.