How technology services firms drive higher business growth
Build lead generation and marketing strategies that work at the same rapid pace as your business. Discover how Mediahawk can help you find agile, impactful ways to find prospects and close deals.
How Mediahawk helps technology businesses
Pinpoint the marketing channels that drive high-value phone leads.
Reveal your true ROI from trade shows, events, and other below-the-line activities.
Get a more accurate picture of the user journey, including the campaigns prospects respond to, the pages they view, and the ways they reach out to you.
Effectively target and track response from your key audiences all over the world.
Tailored solutions for technology companies
Increase leads
Discover which campaigns and channels drive leads by attributing calls to sources such as PPC and social media.
Get granular with your data by segmenting enquiries by product, campaign, and more, and use the insight to shape your marketing activities. For example, you can create custom audiences using Mediahawk data in Google Ads and use them as positive signals for your Performance Max campaigns.
Boost sales and after sales
Link every sale to the call or website visit that started the journey, with our Sales Matching tool.
When you know what a successful journey looks like, you can replicate the results across your customer experience. For example, send the data into Google Ads to remarket for after sales support – increasing average customer value – and create similar audiences to source new leads.
Uncover key targets for improvement
Build a complete view of your online and offline call and visitor data with Parameter Connect. Easily compare products, services, and channels to pinpoint what’s working well and where you can make adjustments for a bigger impact in every channel.
Manage tight budgets
Prioritise the activities that deliver the most value and avoid wasted spend, with complete budget optimisation across your strategy.
Use Mediahawk’s data to make changes such as reducing your PPC cost by focusing on the keywords that lead to sales, and use our Google integrations to remarket to prospects who are ready to convert.
Enhance sales performance
Combine our AI-driven Speech Analytics with our Advanced IVR to optimise the customer journey when they make an enquiry. The IVR rapidly routes sales and after sales queries to the right teams – so your callers aren’t left on hold – while conversational AI analyses the discussion for valuable insights.
When you know what resonates with your customers, and which IVR routes and sales tactics lead to the most profitable outcomes, you can ensure every call follows best practice.
Save time on repetitive tasks
Take manual admin out of the equation. Speech Analytics automatically transcribes calls and identifies outcomes while protecting sensitive data – and our API can send lead data straight into your CRM, so you don’t have to.
Read our client case studies
“Just wanted to say thank you for the Google Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
Our latest report for the technology sector
Marketing attribution for technology and IT firms
Larger, or more nuanced, business requirements mean that your customer is still more likely to pick up the phone and talk to someone. This leaves a marketing response data gap that needs to be filled.
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Latest technology webinar
Why join the Mediahawk Technology Partner Programme
We explain why Mediahawk is the perfect technology partner for sales and marketing technology, CRM, and business software companies.
Technology firms trust Mediahawk. Discover how we can help you succeed.
Let’s talk about what you want to achieve – and how Mediahawk can help you get there. Our solutions are purpose-built for marketers like you, with full adaptability to help you get what you need.
Book your custom demo now, and learn how Mediahawk can help you…
- Increase enquiries and sales
- Manage your budgets and improve ROI
- Enhance sales performance
- Save time on repetitive tasks
Or, if you’re a technology provider that can help us add more value for Mediahawk clients with a partnership or integration, explore our Technology Partner Programme.
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