Technology and software companies move at a fast pace. You need agile strategies for lead generation and marketing to find prospects and close deals.
Pinpoint the marketing channels that drive high-value phone leads
Reveal your true ROI from trade shows, events, and other below the line activities.
Get a more accurate picture of the user journey, including the campaigns they respond to, the pages they view, and the ways they want to get in touch with you.
Effectively target and track response from your target territories all over the world.
Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by product, campaign, and more, and use the insight to shape your marketing activities.
For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.
Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new leads.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different products, services, and channels, to pinpoint areas for improvement and what’s working well.
With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.
Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with technology buyers, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.
Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.
“Just wanted to say thank you for the Google Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
Larger, or more nuanced, business requirements mean that your customer is still more likely to pick up the phone and talk to someone. This leaves a marketing response data gap that needs to be filled.
We explain why Mediahawk is the perfect technology partner for sales and marketing technology, CRM, and business software companies.
By listening to technology business marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your company and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
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