As the user journey for people looking for financial services becomes more complex, accurate call tracking and marketing attribution is increasingly important.
Phone calls drive conversions for the financial sector, but they can be a blind spot for marketers.
If you aren’t including calls in your marketing analysis, you’re missing out on golden opportunities to increase conversions. See how Mediahawk helps you:
Easily see where your inbound enquiries come from (PPC, emails, offline activity, and more).
Identify your high performing campaigns and only spend your marketing budget on the activity that results in enquiries, eliminating wasteful spend.
Understand the full visitor journey, from first click through to the phone call into your business.
Attribute your online and offline enquiries much more accurately, so you know which marketing activities result in revenue.
Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual office, and use the insight to shape your marketing activities.
For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.
Sales Matching allows you to match your sales data with phone calls and website visitor data, and then use the insight to replicate the results, and increase the average order value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new leads.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different services, offices, and channels, to pinpoint areas for improvement and what’s working well.
With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for sales, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect to route your enquiries for sales and after sales to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.
Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with clients, and what doesn’t. It establishes an important feedback loop with them, enabling you to improve sales performance and increase customer loyalty.
Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.
“Just wanted to say thank you for the Google Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
We’ve connected with your key partners to provide financial groups with a seamless experiences and expert knowledge.
We partner with marketing agencies that specialise in financial services, providing them with the support and tools needed to improve your marketing performance.
We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile.
Our step-by-step guide shows you how to achieve 100% marketing attribution for all calls generated by your website, email, PPC campaigns, and product literature.
By listening to financial services marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your company and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
