New release: Mediahawk launches integration with Google Business Profile

Faye Thomassen

Written by Faye Thomassen

Category: News

Mediahawk – call tracking and marketing attribution experts – are excited to announce the release of our integration with Google Business Profile.

Why Google Business Profile matters more than you think

For location-based business, Google Business Profile (GBP) should be a critical part of your marketing strategy because of the volume of leads it generates. And if you’re not a location-based business, it’s still a method that customers, prospects, and potential talent, find you and contact you.

Data produced by Mediahawk shows that Google Business Profile can generate up to 65% of all inbound calls, and Google Business Profile can generate up to 10% of all clicks to your website.

Care homes, for example, get over 40% of their calls from Google Business Profile. When combined with clicks from Google Business Profile to their website and subsequent phone calls, the percentage of calls is even higher. This level of insight is crucial to developing any marketing strategy.

The simple yet smart integration enables you to quickly apply a tracking number automatically in order to identify calls that arrive via your Google Business Profile. What’s more, it applies tags to your website URL to differentiate the clicks between natural search and Google Business Profile, giving you the data to drive more enquiries.

Benefits of tracking calls from GBP

  • Track calls from desktops as well as mobile from Google Search and Maps
  • Call alerts for priority and missed calls
  • Push call insight into Google Analytics and your other reporting platforms with our suite of integrations
  • Comprehensive reports with caller line identity (CLI) and recordings included
  • Instantly spot keywords in conversations and flag high priority calls by applying voice tags and using Speech Analytics

About Mediahawk

Founded in 2002, Mediahawk pioneered call tracking technology and marketing attribution of calls, and have remained at the forefront of the industry. They work across an ever growing range of sectors, including care homes, automotive, marketing agencies, finance, legal, healthcare and technology. Working closely with their clients and partners, Mediahawk combines leading technology with expert industry knowledge to enable their clients to be leaders in their market.

Call tracking report from Mediahawk.
See why over 4,000 marketers choose Mediahawk

Mediahawk is the go-to call tracking software for better marketing intelligence. Take out the guesswork and gain confidence in your decision-making by knowing what makes your phone ring and what happens next.

Faye Thomassen

Written by

Faye Thomassen

Head of Marketing

Faye Thomassen, Head of Marketing at Mediahawk, is an accomplished marketing leader with extensive experience in developing and executing high-impact marketing strategies that drive business growth and brand development.

See all posts from Faye Thomassen

You may also be interested in

Mediahawk are finalists for ‘SaaS Company of the Year’ at the UK Business Tech Awards 2025

We’re thrilled to share that Mediahawk has been named a finalist for ‘SaaS Company of the Year’ at the prestigious…

Mediahawk launches groundbreaking User Journey feature for marketers

See every touchpoint – from first click to final call – in one seamless view. Mediahawk is proud to announce the launch…

How AI and social is changing search (and what marketers should do about it)

The way we search online is going through big changes. AI is transforming how consumers find information, and our search habits are…