New release: Mediahawk launches integration with Google Business Profile
Written by Faye Thomassen
Mediahawk – call tracking and marketing attribution experts – are excited to announce the release of our integration with Google Business Profile.
Why Google Business Profile matters more than you think
For location-based business, Google Business Profile (GBP) should be a critical part of your marketing strategy because of the volume of leads it generates. And if you’re not a location-based business, it’s still a method that customers, prospects, and potential talent, find you and contact you.
Data produced by Mediahawk shows that Google Business Profile can generate up to 65% of all inbound calls, and Google Business Profile can generate up to 10% of all clicks to your website.
Care homes, for example, get over 40% of their calls from Google Business Profile. When combined with clicks from Google Business Profile to their website and subsequent phone calls, the percentage of calls is even higher. This level of insight is crucial to developing any marketing strategy.
The simple yet smart integration enables you to quickly apply a tracking number automatically in order to identify calls that arrive via your Google Business Profile. What’s more, it applies tags to your website URL to differentiate the clicks between natural search and Google Business Profile, giving you the data to drive more enquiries.
Benefits of tracking calls from GBP
- Track calls from desktops as well as mobile from Google Search and Maps
- Call alerts for priority and missed calls
- Push call insight into Google Analytics and your other reporting platforms with our suite of integrations
- Comprehensive reports with caller line identity (CLI) and recordings included
- Instantly spot keywords in conversations and flag high priority calls by applying voice tags and using Speech Analytics
About Mediahawk
Founded in 2002, Mediahawk pioneered call tracking technology and marketing attribution of calls, and have remained at the forefront of the industry. They work across an ever growing range of sectors, including care homes, automotive, marketing agencies, finance, legal, healthcare and technology. Working closely with their clients and partners, Mediahawk combines leading technology with expert industry knowledge to enable their clients to be leaders in their market.
Mediahawk is the go-to call tracking software for better marketing intelligence. Take out the guesswork and gain confidence in your decision-making by knowing what makes your phone ring and what happens next.
