How call tracking improves dealer’s return on sales

Call tracking is well established within the automotive sector. However, not all dealers are getting the most out of their service – primarily because they use systems which simply count their calls instead of making use of the sophisticated management information services like Mediahawk offer.

In the first of a series of eBooks aimed specifically at the automotive industry, we demonstrate how using powerful call tracking technology can transform your dealership – leading to increased sales and greater profitability.

Call tracking provides vital insight

We reveal some interesting statistics on the modern consumer and the importance of speed for response, backed up by empirical evidence from some mystery shopping we recently undertook. This also demonstrates that dealers who respond within 2 hours of an enquiry have a 1% higher return on sales than those who do not reply at all.

If you want to understand how properly engaging with call tracking can transform your business, downloading the ebook is a good place to start. Find out how to implement the improvement magic.

Performance data drives improvements

Dealers who respond to a sales enquiry within two hours have, on average, a 1% higher return on sales compared to dealers who do not respond at all.

The modern car retailer is all about the need for speed in a well-mannered way. Find out how listening to calls and feeding the information back to sales teams creates a virtuous sales cycle.

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.