How do you create ‘cut-through’ in your marketing campaigns and improve conversions? At the risk of stating the obvious, you first need to know what’s working – and what’s not. As marketers, we have an ubiquity of data at our fingertips.Read more
The final quarter of the year is always difficult in automotive retail when everything goes quiet and dealers try not to lose the profits they have made throughout the year. As a result, there’s often a downbeat feeling but this year the negativity is worse than normal.Read more
I’ve managed to get two hot topics into one headline! How do you attribute marketing activity whilst ensuring that you do not fail GDPR compliance? At the heart of GDPR is the ability to show clearly what you are doing with personal data and how people can manage their privacy and choices.Read more
Your web analytics measure visitors, pages, and online conversions: Important metrics to understand, but they don’t tell you everything.Read more
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