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Integrate your bid management tools with call tracking
If you’re bidding on several keywords, attributing which online ads are driving offline calls is essential to determine your pay-per-click (PPC) budget allocation.
Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your online and offline PPC performance. Using our direct integration, you can quickly adjust spend to focus on high-performing keywords and optimise your bid management to achieve efficient cost-per-click and cost-per-lead levels.
Benefits of keyword call tracking for marketers
Transform your paid search ROI
Use PPC call tracking to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.
Identify hidden call conversions
Track and attribute previously missed inbound call conversions, alongside clicks and form fills.
Make attribution quick and easy
Automatically identify spoken keywords in calls, and have Mediahawk track and attribute calls back to their source.
Get powerful customer insights
See source to conversion data in new clarity, going right back to the original keyword a caller searched to reach your website.
Adding call data to your analytics allows you to analyse the performance of all your marketing
By sending Mediahawk conversion data back to your bid management platform, it enables you to make informed decisions about your strategy from a position of complete knowledge – all in one place – to measure and maximise your return on investment.
Our call tracking integrates with popular bid management platforms including Search Ads 360, Google Ads, Marin, MS Advertising, and Facebook Ads.
Our advanced Google Ads integration uses our sales import feature to automatically pass revenue from paid search call conversions back into Google Ads, so you can accurately measure offline revenue generated by your online ads.
Also, Mediahawk integrates with Google Ads and MS Advertising Performance Max campaigns, enabling you to optimise your AI-powered ads.
Mediahawk integrations
Mediahawk integrates quickly and easily with industry leading martech tools
Get complete clarity on your PPC ad spend
Are you wasting precious ad spend on ineffective keywords? Mediahawk identifies your best performing keywords, so you can focus budget on what works best. Request a demo today to find out more.
Read how businesses level up with Mediahawk
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
Tom Robinson, Marketing, Direct Collection Bailiffs Ltd
Ready to learn more about Mediahawk?
Book a demo
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Discover Mediahawk's features
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.