If you’re bidding on several keywords, attributing which online ads are driving offline calls is essential to determine your pay-per-click (PPC) budget allocation.
Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your online and offline PPC performance. Using our direct integration, you can quickly adjust spend to focus on high-performing keywords and optimise your bid management to achieve efficient cost-per-click and cost-per-lead levels.
Use PPC call tracking to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.
Track and attribute previously missed inbound call conversions, alongside clicks and form fills.
Automatically identify spoken keywords in calls, and have Mediahawk track and attribute calls back to their source.
See source to conversion data in new clarity, going right back to the original keyword a caller searched to reach your website.
It also enables you to make informed decisions about your strategy from a position of complete knowledge – all within your bid management platform – to measure and maximise your return on investment.
Our call tracking integrates with popular bid management platforms including Search Ads 360, Google Ads, and Marin.
Our advanced Google Ads integration uses our sales import feature to automatically pass revenue from paid search call conversions back into Google Ads, so you can accurately measure offline revenue generated by your online ads.
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.