Integrate your bid management tools with call tracking

If you’re bidding on several keywords, attributing which online ads are driving offline calls is essential to determine your pay-per-click (PPC) budget allocation.

Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your online and offline PPC performance. Using our direct integration, you can quickly adjust spend to focus on high-performing keywords and optimise your bid management to achieve efficient cost-per-click and cost-per-lead levels.

Benefits of keyword call tracking for marketers

Transform your paid search ROI

Use PPC call tracking to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.

Identify hidden call conversions

Track and attribute previously missed inbound call conversions, alongside clicks and form fills.

Make attribution quick and easy

Automatically identify spoken keywords in calls, and have Mediahawk track and attribute calls back to their source.

Get powerful customer insights

See source to conversion data in new clarity, going right back to the original keyword a caller searched to reach your website.

Adding call data to your analytics allows you to analyse the performance of all your marketing

It also enables you to make informed decisions from a position of complete knowledge – all within your bid management platform – to measure and maximise your return on investment.

Our call tracking integrates with popular bid management platforms including Google DoubleClick, Google AdWords, and Marin.

Mediahawk integrations

Mediahawk integrates quickly and easily with industry leading martech tools

Get complete clarity on your PPC ad spend

Are you wasting precious ad spend on ineffective keywords? Mediahawk identifies your best performing keywords, so you can focus budget on what works best. Request a demo today to find out more.

Read how businesses level up with Mediahawk

“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”

Tom Robinson, Marketing, Direct Collection Bailiffs Ltd

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