Bid Management Software
Integrate With Call Tracking
Measure your offline response directly from your bid management platform.
If you’re bidding on several keywords, attributing which online ads are driving offline calls is essential to determine your pay-per-click (PPC) budget allocation.
Mediahawk’s call tracking allows you collate both web and call data through one system, providing a full overview of your online and offline PPC performance. Using our direct integration, you can quickly adjust spend to focus on high-performing keywords and optimise your bid management to achieve efficient cost-per-click and cost-per-lead levels.
Adding call data to your analytics allows you to analyse the performance of all your marketing and make informed decisions from a position of complete knowledge – all within your bid management platform – to measure and maximise your return on investment.
Our call tracking integrates with popular bid management platforms including Google DoubleClick, Google AdWords, and Marin.