Report
Care homes trends report: Autumn 2025
The care home sector is evolving rapidly. AI-powered search is changing care seeker behaviour, competition from domiciliary care is intensifying, and the customer journey is getting longer and more complex.
Our autumn trends report analyses real campaign data from over 2.5 million website visitors and over 1 million calls to reveal exactly what’s working for care home marketers right now – and where the sector is heading.
Inside the report:
- Call volume trends and growth patterns throughout the year
- Visitor-to-call ratio analysis and what it reveals about the market
- Channel performance breakdowns with year-on-year comparisons
- Keyword trends including residential, respite, and dementia care
- Expert tips from our care home marketing specialists
- Strategic recommendations for autumn 2025 and beyond
Trusted by marketers like you
“Working with a call tracking provider that specialises in the care home sector has been invaluable, particularly for benchmarking performance against industry standards.”
– Ashley Toon, Digital Marketing Manager, MHA
“For my clients, Mediahawk has been instrumental in providing key data, allowing confident decision-making.”
– Anderlea Butters, Anderlea Butters Marketing Consultancy