See every user’s visits and phone calls together in one seamless customer journey to identify key touchpoints
Designed for busy marketers, our User Journey tool gives you a clear, connected view of the entire customer journey – online and offline. From understanding what drives conversions to spotting delays and drop-offs, you get the insights you need to optimise campaigns faster and with more confidence. No more guesswork, just a complete picture that helps you make smarter, data-backed decisions.
User Journey benefits
User Journey features
Visualise the entire user journey from first touch to conversion in both high-level overviews and granular detail.
Understand how customers engage with your brand across channels and on your website to optimise every touchpoint and boost conversion rates.
Automatically pinpoint which pages and content are most influential in driving conversions.
Focus your content and design efforts on what actually works to increase ROI and streamline marketing spend.
See the time it takes for users to move from first interaction to conversion.
Identify bottlenecks and optimise your funnel to accelerate the path to purchase.
Jump into any stage of a customer journey and instantly view the steps taken before and after that point.
Uncover contextual behaviour and better diagnose drop-off points or key conversion moments.
Connects and consolidates all mobile phone interactions into a single, cohesive user journey.
Eliminate fragmented data and gain a complete view of your user’s path, including offline touchpoints.
For a marketing manager juggling multiple campaigns and channels, this feature streamlines decision-making by providing clarity and actionable insights.
It helps cut through siloed data by showing the complete user journey, making it easier to understand how different marketing efforts contribute to conversions.
Marketers can identify which landing pages and content are most effective, allowing them to allocate resources strategically.
It highlights delays in the funnel, enabling quicker optimisation to reduce conversion time.
Crucially it solves the persistent challenge of offline attribution by tying phone interactions back to digital behaviour, ensuring no touchpoint is left out of performance evaluations.
Overall, Mediahawk’s User Journey tool enhances campaign performance, improves ROI tracking, and supports a data-driven strategy.
Using our dynamic technology, you can track full multi-channel journeys, including web, mobile, and offline interactions like phone calls.
By showing you exactly what pages, content, and steps drive conversions, you can optimise what works and fix what doesn’t.
Yes, the User Journey feature highlights drop-off points and delays in the journey so you can take targeted action to improve the funnel.
Yes, you can drill down by campaign, source, and more to get focused insights.
Unlike basic analytics tools, Mediahawk connects the dots across touchpoints, giving you the full context behind a single user’s actions.
A customer journey mapping tool is a software application that helps visualise and analyse the steps a customer takes when interacting with a company, from initial contact to post-purchase. It aids in identifying pain points and opportunities to improve the customer experience.
Customer journey mapping helps businesses understand customer needs and behaviours, identify pain points, and improve the overall customer experience. It also supports better decision-making and enhances customer satisfaction and loyalty.
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“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.
Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services.
Fabulous all round. Thank you!”
Toni Farrington, Promote Online
