Uncover which ads drive calls with Mediahawk’s leading PPC call tracking software to optimise your PPC performance and boost ROI.
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Get a real-time view of the PPC keywords that convert to sales calls. Then attribute inbound calls to individual PPC keywords and make smarter decisions about your ads budget.
Tweak ads to drive more revenue-generating conversions based on the real-world conversations your salespeople have with customers.
Use data from past campaigns to optimise your paid search budget to allow for peaks and troughs in enquiries – both online and offline.
Simply place Mediahawk’s call tracking numbers in your ads to capture data on the people who choose to call you rather than click your ad.
Use PPC call tracking to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.
Track and attribute previously missed inbound call conversions, alongside clicks and form fills.
Automatically identify spoken keywords in calls, discover new keywords, and track and attribute calls back to the originating PPC campaign.
See source to conversion data in new clarity, going right back to the original keyword a caller searched to reach your website.
It is a tool that gives marketers data on which campaigns and channels drive phone calls, along with insight on the caller and call. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.
By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked, the keywords used and more. This will give you a more accurate view on how your campaigns are performing.
It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.
There are multiple types of call tracking. Each type offers a different level of performance. These are:
Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site.
Mediahawk are pioneers in the call tracking industry and specialise in tracking and analysing calls. Therefore, Mediahawk provides you with even more detailed insight than you get from Google, including:
Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:
You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.
Mediahawk integrates with Google, and so data can we both pushed into Google and/or pulled into Mediahawk so you can see your key metrics in one place.
No. You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.
Mediahawk integrates quickly and easily with industry leading martech tools, including Google’s suite, Facebook, HubSpot, Salesforce and more.
Our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis.
Plus, you can access real-time data via our webhooks.
Social media doesn’t just drive online traffic – it drives phone calls too. View web and call data in one system with Mediahawk’s social call tracking and get a more accurate insight into your Facebook and Instagram performance.
Learn more about our integration with Facebook and Instagram Ads.
Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.
Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads: