PPC call tracking

It is a tool that gives marketers data on which campaigns and channels drive phone calls, along with insight on the caller and call. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.

By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked, the keywords used and more. This will give you a more accurate view on how your campaigns are performing.

It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.

• See which landing pages are driving calls
• See which keywords and ads are having the biggest impact
• See your best performing display adverts
• Review calls and implement a strategy that improves customer service and sales tactics
• Make custom reports to inform strategy
• Stop wasting marketing spend on campaigns that aren’t effective
• Achieve 100% marketing attribution
• Be confident in your marketing decisions and get full visibility of your campaigns

There are multiple types of call tracking. Each type offers a different level of performance. These are:

• Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited
• Campaign-level – When a business buys phone numbers and assigns each individual ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey. It’s used predominantly offline such as on flyers, business cards, and billboards.
• Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey
• Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website.

Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site.

Read our brief guide on the difference between static and dynamic call tracking.

Mediahawk are pioneers in the call tracking industry and specialise in tracking and analysing calls. Therefore, Mediahawk provides you with even more detailed insight than you get from Google, including:

• Call start and end times
• Call duration
• The caller’s area code
• Whether the call was answered or not, and
• Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

• Call recordings
• The caller line identity (CLI)
• Their journey through your website, IP address, the page they were on when they called
• All historical interactions (previous calls, website visits and any scoring notes), and
• Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Mediahawk integrates with Google, and so data can we both pushed into Google and/or pulled into Mediahawk so you can see your key metrics in one place.

No. You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Mediahawk integrates quickly and easily with industry leading martech tools, including Google’s suite, Facebook, HubSpot, Salesforce and more.

Our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis.

Plus, you can access real-time data via our webhooks.

Learn more about our integrations, or contact us to discuss your requirements.

Social media doesn’t just drive online traffic – it drives phone calls too. View web and call data in one system with Mediahawk’s social call tracking and get a more accurate insight into your Facebook and Instagram performance.

Learn more about our integration with Facebook and Instagram Ads.

Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.

Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:

• Marketing attribution tools that give you the most reliable insights into your online and offline marketing performance.
• Detailed call and lead tracking dashboards and reports.
• Link calls and revenue to the keywords, ad groups, and paid search campaigns that trigger them with PPC call tracking.
• Add revenue to your reports and easily identify the marketing sources that are driving your highest value phone sales with sales matching.
• Understand the effectiveness of your integrated marketing campaigns with Parameter Connect.
• Seamless integrations with Google’s full suite, bid management platforms, customer relationship management (CRM) systems such as Salesforce, Facebook, and Instagram, and more.
• Call-to-action tracking allows you to track every call-to-action on your website, including form fills, live chats, click-to-call-back, and website email links.
• Call tracking numbers available for 100+ countries. Get an accurate understanding of your calls and sales across the globe.
• Speech analytics enables you to categorise callers by the keywords and phrases they say during a call.
• Advanced call handling and management features to keep your business running wherever your call handlers are based, ensuring you never miss an enquiry.
• Outbound call tracking and reporting that gives you a full understanding of the effect of outbound calls on lead generation and sales.