Segment campaigns in granular detail with multichannel campaign tagging
Use multichannel campaign tagging in Mediahawk to dig deeper into your campaign data than ever before. Now you can understand ROI and customer behaviour across every marketing channel.
Benefits of multichannel campaign tagging
Pinpoint your most profitable campaigns
Tag your campaign links with custom information, to easily segment multichannel marketing campaigns and uncover your most profitable efforts.
Better understand user behaviour
Analyse your conversions by source for each multichannel campaign to better understand where leads are coming from.
See reporting data your way
Use segmented data to go granular with your reporting and slice and dice multichannel marketing data in more ways than ever before.
Supercharge your A/B tests
Learn more from your A/B experiments, with simple yet powerful custom tags to test the copy, creative, and call-to-actions of your multichannel campaigns.
Find your best-performing campaigns in an instant
Mediahawk’s dashboards are a marketer’s best friend, with simple and intuitive tools to help you do more with your marketing budget. Book a 15-minute demo and see for yourself.
More reasons to love call tracking reports in Mediahawk
Simple, effortless tagging
Measuring the performance of multichannel marketing campaigns is easy with Mediahawk. Just add a custom tag – much like in Google’s URL Builder tool – to your campaign URLs. Mediahawk will pull in valuable information for each lead, such as device type, campaign, content and creative.
Take segmentation to the next level
With multichannel campaign tagging, you can segment your data in ever more powerful ways. Apply segmentations to track your most effective channels and better understand customer behaviour.
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Mandy Macara, Head of Marketing, Barchester Healthcare
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