Mediahawk featured in new book on ‘AI Strategy for Sales and Marketing’
Written by Faye Thomassen
Mediahawk is proud to announce its inclusion in ‘AI Strategy for Sales and Marketing’, the latest book by renowned AI expert Katie King.
About the book
The second edition of this authoritative guide helps senior marketing and sales leaders harness AI for measurable business growth.
It combines cutting-edge research with practical frameworks to integrate AI across marketing and sales, enhance customer experience, and manage ethical governance.
The book features interviews with executives from Mediahawk, L’Oréal, and Salesforce, offering actionable strategies for personalisation, team upskilling, and delivering sustained ROI in an evolving digital landscape.
Mediahawk’s contribution
Mediahawk demonstrates how AI transforms marketing analytics into actionable customer insights – enabling brands to move from generic campaigns to hyper-personalised experiences that drive engagement, loyalty, and ROI.
“We’re proud to share how we use AI to deepen customer insights and create more personalised experiences. This book is a must-read for leaders who want to turn AI into a real growth driver.” Michael Morrell, CEO, Mediahawk
Get your copy
AI Strategy for Sales and Marketing is available now from Kogan Page. Save 25% with code KOGANPAGE25.
About Katie King
Katie King is a published author, keynote speaker, and consultant on Artificial Intelligence (AI), generative AI, and business transformation. Voted the leading AI strategist and ‘Top 10 influencer in AI’ in 2023, Katie has over 30 years of consulting experience across a range of sectors. She has advised many of the world’s leading business leaders and organisations, as well as schools, colleges, and universities, has delivered two TEDx talks, and is a regular speaker worldwide.
We had the pleasure of having Katie speak at our 2024 Xchange Analytics conference. The image at the top of this news article was taken at that event.
About Mediahawk
Founded in 2002, Mediahawk pioneered call tracking technology and marketing attribution of calls, and have remained at the forefront of the industry. They work across an ever growing range of sectors, including care homes, automotive, marketing agencies, finance, legal, healthcare and technology. Working closely with their clients and partners, Mediahawk combines leading technology with expert industry knowledge to enable their clients to be leaders in their market.
Written by Katie King, renowned AI expert, this book provides actionable insights for business leaders looking to leverage AI for growth.
Our contribution highlights how we use AI to enhance customer insights and create personalised experiences that drive results.
“A must-read for anyone intent on thriving in the age of intelligent marketing, this book offers nothing less than a masterclass in harnessing AI responsibly and profitably. Bravo!” Javier Meza, President Marketing & Europe CMO, The Coca-Cola Company (Source)