Multichannel marketing attribution software
Every channel. Every source. Every action.
Achieve 100% attribution across your online and offline channels with Mediahawk’s multichannel marketing attribution software. Track every touchpoint, from first contact to conversion to understand the true ROI of your marketing strategy and maximise campaign performance.
Transform your performance with omnichannel marketing attribution
Mediahawk delivers 100% attribution for every call, click, chat, and form fill. That means you get complete oversight and total confidence in how your strategies perform and how your prospects interact with you. It’s the vital link between channels, campaigns, and revenue.
Find your most profitable marketing mix
Spot the marketing sources and campaigns that generate your most qualified leads.
Join up online and offline marketing
See which online marketing channels lead to offline call conversions.
Optimise your campaigns for growth
Plan and execute the most cost-effective, high-performance strategies.
See customer behaviour like never before
Know your customers’ complete buying journey and maximise engagement.
Why choose Mediahawk?
“Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Director of Sales and Marketing, Dormy Care Communities
Make the right decisions with Mediahawk's multichannel marketing attribution software
The customer journey is rarely as simple as landing on a website and clicking ‘buy now’. They’re researching, comparing, considering – which means plenty of extra touchpoints along the way. Traditional marketing attribution models don’t account for these touchpoints, so marketers miss out on valuable insights about where their leads really come from. Mediahawk’s marketing attribution and User Journey software helps you see their path from start to finish. It gives you all the data you need to streamline customer journeys and maximise campaign engagement.
Pinpoint your most profitable campaigns
Quickly and easily see which marketing sources and campaigns lead to conversions, across all online and offline channels. With Mediahawk’s multichannel campaign tagging you can dig deeper into your campaign data than ever before to achieve 100% marketing attribution and highlight every customer touchpoint that leads to revenue.
Take the complexity out of mapping customer journeys
Mediahawk’s marketing attribution tools assign unique reference IDs to each website visitor to track the user journey across multiple visits. Combined with our Conversion Tracking feature, you can easily follow non-linear journeys through calls, form fills, live chats, PPC ad clicks, and more.
See the true value of your marketing efforts
Collect and report on over 85+ marketing data points, including the source, medium, keyword, and campaign that started the path to conversion.
Mediahawk’s Sales Matching feature identifies which marketing channels provide the highest volume and value of sales. And by understanding the customer journey from first contact to post-sale, you can analyse the value of repeat customers – and what influences their decisions.
Provide the perfect customer experience
Securely integrate user journey data into your CRM, such as Salesforce, to give your call handlers access to extensive marketing data. It means every interaction can be completely personalised and connected – so you’re always delivering a joined-up customer experience.
Discover more features loved by Mediahawk clients
Uncover marketing insights from every phone call
Pinpoint the marketing activity that brings the most calls, and uncover insights from every call – before, during and after the conversation.
Read more on call trackingSpot opportunities from Speech Analytics
Reveal the callers most likely to buy with intelligent phone conversation analysis.
Read more on Speech AnalyticsJoin up your favourite martech for extra insight
Quickly and easily connect Mediahawk with your favourite marketing tools and software.
Read more on our integrationsImprove the customer experience with call handling technology
Help your team deliver outstanding customer service with advanced call handling features in Mediahawk.
Read more on call handling for marketing
Take the guesswork out of marketing attribution
Level up your marketing reports and get 100% marketing attribution across every channel. Join us for a no-obligation demo to find out how.
Mediahawk integrations: Connect your martech for seamless attribution
What is marketing attribution?
When it’s done right, marketing attribution gives you a straightforward view of the marketing tactics that really work. Best-in-class marketing attribution links every touchpoint to the prospect’s buying journey for end-to-end visibility of conversions and sales.
Several marketing attribution models exist to help marketers make sense of how, where, and when prospects interact with their business.
For a deeper walkthrough, see our guide to how to track marketing attribution across every channel, including calls, chats, form fills, and offline sales.
What are the benefits of marketing attribution?
- Optimise marketing spend – Find the touchpoints that deliver the most engagement so you can spend budget more effectively in those areas
- Increase campaign ROI – Optimise your campaigns to reach the right people at the right time, increasing your chances of generating leads and sales and boosting ROI
- Improve user experience and personalisation – Use attribution data to track which messages, content formats, and channels resonate most with prospects
- Inform product or service development – Understand exactly what your prospects are looking for, and feed that data back to your product, service, and sales teams
Over 4,000 marketers trust Mediahawk. Discover why today
"*" indicates required fields
“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.
Everything has been excellent and I would not hesitate to recommend Mediahawk to any business…
Fabulous all round. Thank you!”
Toni Farrington, Promote Online
