Mediahawk, providing marketing attribution insight into every touch point from first visit to sale
Achieve 100% attribution across your online and offline channels to understand the true ROI of your marketing activities and maximise your campaign performance.
Mediahawk’s marketing attribution features allow you to determine the true ROI of your channels and campaigns, and attribute them to potential customers. Now you can know for sure how customers find you and buy your product or service.
Get detailed insight on the marketing sources and campaigns that generate your most qualified leads.
See which online marketing channels lead to offline call conversions.
Optimise your current campaigns and plan for cost-effective, high performing future ones.
Know your customers’ buying journey from start to finish and fine tune your marketing campaigns to maximise engagement.
The customer journey is rarely as straightforward as going to the website and making a purchase. There will be many touchpoints to consider along the way. Traditional marketing attribution models don’t take these touchpoints into account, meaning valuable insights about where leads really come from are missed. Mediahawk’s marketing attribution software helps you see their journey from start to finish. It gives marketers like you the insights to streamline customer journeys and maximise engagement across your campaigns.
Quickly and easily see which marketing sources and campaigns drive calls, across all online and offline channels. Plus, Mediahawk’s multichannel campaign tagging enables you to dig deeper into your campaign data than ever before. Achieve 100% marketing attribution for every campaign, with a clear picture of every customer touchpoint that assisted the sale.
Mediahawk’s marketing attribution tools assign unique reference IDs to each of your website visitors, allowing you to link calls directly to marketing activity and view the user journey across multiple visits. By using the call-to-action feature you can easily track non-linear customer journeys through form fills, live chats, PPC ad clicks and more.
Mediahawk’s powerful tools enable you to view a visitor’s entire history with your business and use it to inform your marketing strategy and campaign spending.
Collect and report on over 850 different marketing data points, including the source, medium, keyword, and campaign that generated the call.
Mediahawk’s sales reporting feature identifies which marketing channels provide the most sales, higher value sales and sales of specific products. Understand the customer journey from first contact to sale and after-sales. Analyse the value of repeat customers – and what influences their decisions.
Pinpoint the marketing activity that brings the most calls, and uncover insights from every call – before, during and after the conversation.Read more on call tracking
Reveal the callers most likely to buy with intelligent phone conversation analysis.Read more on speech analytics
Quickly and easily connect Mediahawk with your favourite marketing tools and software.Read more on our integrations
Help your team deliver outstanding customer service with advanced call handling features in Mediahawk.Read more on call handling for marketing
Marketing attribution, when done right, should allow you to determine which marketing activities are contributing to lead generation and sales. Best-in-class marketing attribution will show you every touchpoint a prospect has with your business along their buying journey.
Several marketing attribution models exist to help marketers make sense of how, where and when prospects interact with their business.
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.