Use the powerful marketing attribution software features in Mediahawk to attribute leads and sales across any online or offline channel. See at a glance which activities and sources deliver the best results.
Mediahawk’s powerful marketing attribution features allow marketers to determine ROI of marketing channels, and attribute them to potential customers. You can find out how customers came to know about and buy your product or service.
The journey of a customer is rarely as straightforward as going to the website and making a purchase. There will be lots of touchpoints to consider along their journey. Mediahawk’s marketing attribution software allows you to see their journey from start to finish. Giving marketers the insights to streamline customers journeys and maximise engagement across campaigns.
Get detailed insight on the marketing sources and campaigns that generate your most qualified leads.
See which online marketing channels lead to offline call conversions.
Optimise your current campaigns and plan for cost-effective, high performing future ones
Know your customers’ buying journey from start to finish and fine tune your marketing campaigns to maximise engagement.
Quickly and easily see which marketing sources and campaigns drive calls, across all online and offline channels.
Mediahawk’s marketing attribution tools assign unique reference IDs to each of your website visitors, allowing you to link calls directly to marketing activity and view the user journey across multiple visits. And by using these IDs on forms and live chat too, you can view a visitor’s entire history with your business.
Integrate user journey data into your CRM system – such as Salesforce – and associate it with a record, giving your call handlers access to extensive marketing data for that customer or prospect.
Collect and report on over 850 different marketing data points, including the source, medium, keyword, and campaign that generated the call. Upload your sales data as a .csv file into Mediahawk, and match phone numbers with your CRM – showing you the source of the call against the outcome.
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.