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Marketing attribution
Mediahawk, providing marketing attribution insight into every touch point from first visit to sale
Achieve 100% attribution across your online and offline channels to understand the true ROI of your marketing activities and maximise your campaign performance.
Transform your performance with powerful marketing attribution software
Mediahawk’s marketing attribution features allow you to determine the true ROI of your channels and campaigns, and attribute them to potential customers. Now you can know for sure how customers find you and buy your product or service.
Find your most profitable marketing mix
Get detailed insight on the marketing sources and campaigns that generate your most qualified leads.
Join up online and offline marketing
See which online marketing channels lead to offline call conversions.
Optimise your campaigns for growth
Optimise your current campaigns and plan for cost-effective, high performing future ones.
See customer behaviour like never before
Know your customers’ buying journey from start to finish and fine tune your marketing campaigns to maximise engagement.
Why choose Mediahawk?
“Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Director of Sales and Marketing, Dormy Care Communities
Make reliable data-driven decisions with Mediahawk's marketing attribution software
The customer journey is rarely as straightforward as going to the website and making a purchase. There will be many touchpoints to consider along the way. Traditional marketing attribution models don’t take these touchpoints into account, meaning valuable insights about where leads really come from are missed. Mediahawk’s marketing attribution software helps you see their journey from start to finish. It gives marketers like you the insights to streamline customer journeys and maximise engagement across your campaigns.
Pinpoint your most profitable campaigns
Quickly and easily see which marketing sources and campaigns drive calls, across all online and offline channels. Plus, Mediahawk’s multichannel campaign tagging enables you to dig deeper into your campaign data than ever before. Achieve 100% marketing attribution for every campaign, with a clear picture of every customer touchpoint that assisted the sale.
View the user journey across multiple visits
Mediahawk’s marketing attribution tools assign unique reference IDs to each of your website visitors, allowing you to link calls directly to marketing activity and view the user journey across multiple visits. By using the call-to-action feature you can easily track non-linear customer journeys through form fills, live chats, PPC ad clicks and more.
Mediahawk’s powerful tools enable you to view a visitor’s entire history with your business and use it to inform your marketing strategy and campaign spending.
See the true value of your marketing efforts
Collect and report on over 850 different marketing data points, including the source, medium, keyword, and campaign that generated the call.
Mediahawk’s sales reporting feature identifies which marketing channels provide the most sales, higher value sales and sales of specific products. Understand the customer journey from first contact to sale and after-sales. Analyse the value of repeat customers – and what influences their decisions.
Provide the perfect customer experience
Integrate user journey data into your CRM system – such as Salesforce – and associate it with a record, giving your call handlers access to extensive marketing data for that customer or prospect to improve the customer experience.
Discover more features loved by Mediahawk clients
Uncover marketing insights from every phone call
Pinpoint the marketing activity that brings the most calls, and uncover insights from every call – before, during and after the conversation.
Read more on call trackingSpot opportunities from speech analytics
Reveal the callers most likely to buy with intelligent phone conversation analysis.
Read more on speech analyticsJoin up your favourite martech for extra insight
Quickly and easily connect Mediahawk with your favourite marketing tools and software.
Read more on our integrationsImprove the customer experience with call handling technology
Help your team deliver outstanding customer service with advanced call handling features in Mediahawk.
Read more on call handling for marketing
Measure marketing success with greater accuracy
Level up your marketing reports and get 100% marketing attribution across every channel. Join us for a no obligation demo to find out how.
Mediahawk integrations
Mediahawk integrates quickly and easily with industry leading martech tools
What is marketing attribution?
Marketing attribution, when done right, should allow you to determine which marketing activities are contributing to lead generation and sales. Best-in-class marketing attribution will show you every touchpoint a prospect has with your business along their buying journey.
Several marketing attribution models exist to help marketers make sense of how, where and when prospects interact with their business.
What are the benefits of marketing attribution?
- Optimise marketing spend – helps you find the touchpoints that deliver the most engagement so you can spend budget more effectively in those areas
- Increase campaign ROI – with optimised campaigns, you’ll reach the right people at the right time, increasing your chances of generating leads and sales and boosting ROI
- Improve user experience and personalisation – attribution data helps you know which messages, content formats and channels resonate most with prospects
- Inform product or service development – better understand the needs of prospects and customers and feed this data into your product or service development programmes
Ready to learn more about Mediahawk?
Book a demo
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Discover Mediahawk's features
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.