How Mediahawk helped Receptional lower its cost per response

Receptional is a multi award-winning, digital marketing agency, specialising in paid search advertising and SEO.

At the forefront of search marketing, Receptional aims to provide a personalised, flexible service that delivers outstanding results to clients.

With a 30-strong in-house team, Receptional prides itself on being large enough to have specialists in each channel, but small enough for the team to be able to work closely with each other.

Receptional

The challenge

Understand how their clients generate phone enquiries
Receptional realised that some of their clients receive a high volume of inbound sales phone calls and although they could analyse all the clicks their client campaigns were receiving, phone calls were causing a bit of a blind spot in their reporting.

As a B2B service, Receptional themselves also received a large proportion of inbound leads over the phone that were not being attributed to their own marketing efforts.

The solution

Dynamic call tracking to measure response
Receptional contacted Mediahawk about their call tracking solution. They wanted to use a piece of software that meant they could report accurately on the phone sales attributed to their own marketing efforts, as well as their clients’. They’d known for a while they weren’t getting the complete picture of sales associated with our marketing efforts, but now they were able to fill those essential gaps.

The results

Of the results Mediahawk has helped the agency achieve, Justin Deaville, managing director at Receptional, said: “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”

“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”

Justin Deaville, Managing Director, Receptional

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