The challenge
Understand how their clients generate phone enquiries
Receptional realised that some of their clients receive a high volume of inbound sales phone calls and although they could analyse all the clicks their client campaigns were receiving, phone calls were causing a bit of a blind spot in their reporting.
As a B2B service, Receptional themselves also received a large proportion of inbound leads over the phone that were not being attributed to their own marketing efforts.
The solution
Dynamic call tracking to measure response
Receptional contacted Mediahawk about their call tracking solution. They wanted to use a piece of software that meant they could report accurately on the phone sales attributed to their own marketing efforts, as well as their clients’. They’d known for a while they weren’t getting the complete picture of sales associated with our marketing efforts, but now they were able to fill those essential gaps.
The results
Of the results Mediahawk has helped the agency achieve, Justin Deaville, managing director at Receptional, said: “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
