Custom dashboards: make reporting painless

Category: Data and analytics
Spreadsheet hell – we’ve all been there. You extract information from various systems in csv or Excel format, manipulate the data into your Excel template, check formulas, and prep charts. It’s a painstaking process that can take days – and multiple revisions – to get right.

Simplify your data

Data tells a story. However, presented as spreadsheets and numbers, it can be difficult to know what that story is. The key to useful reports is to keep them simple. They need to be easy for the relevant people in your business to understand the metrics they’re looking at.

Dashboards enable you to monitor multiple metrics quickly and easily. Get an easy-to-read overview of the reports and metrics that are important to you and your business, and quickly check the health of your marketing campaigns.

Marketing response at a glance

A dashboard is a collection of widgets that give you an overview of the metrics you need to know. Mediahawk’s dashboards feature over 30 unique reports that you can add as widgets. Every Mediahawk account comes with a default dashboard, pre-set with our most popular widgets.

The real advantage of dashboards, however, lies in the ability to customise them with information that’s important to you.

Get a crystal-clear view of how your investments contribute to closed-won revenue

As a marketer, you might be more interested in knowing which keywords, pages, and sources, are generating calls. On the other hand, your CEO will be looking more closely at ROI and operational effectiveness metrics. In Mediahawk, you can create multiple dashboards with a customised view, featuring as many widgets per dashboard as you need.

Drill down to reveal more impactful insights

There’s an ever-increasing expectation of instant insights, and no time for you to sift through pages of data. Instead, your business needs quick answers that will improve the decision-making process.

Your dashboard gives you all the top-level information you need right at your fingertips. To drill down to an ant-like level, simply click on the widget you want to investigate further, and you’ll go straight to that report.

Refine your marketing strategy

With the data and insights rolling in, you can analyse your current strategy more quickly and efficiently and make changes in very specific ways to improve your ROI. For example, your reporting might reveal that your most costly keyword doesn’t generate any revenue, however a less expensive, long tail key phrase is responsible for driving very high value customers. Or you might find that your services are more in demand in a particular region, so you want to concentrate more marketing resources there to capitalise on it.

Custom dashboards enable you access relevant data easily. When you can interpret and act upon data quickly, your business can continue to adapt and outpace your competitors.

Share data

Scheduling automated email reports through Mediahawk is a great way to monitor your key metrics with very little effort. It’s also easy to set up:

Email dashboard modal screenshot.

You simply enter your recipients email address – different dashboards can be sent to different people – and then schedule them to be sent at the frequency you want.

Make more of your data

We only have so many hours in the day, yet you can’t afford not to make time to gather and analyse the data that’s crucial for your business. If you find that you’re spending too much time pulling your reports together each month, put “create Mediahawk custom dashboards” on your to-do list. You’ll free up time to spend on other important tasks and not worry about missing out on the vital marketing insights you need.

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.