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A dynamic phone number is used on your website to ‘dynamically’ display a unique phone number to each visitor to your website. They allow you to see which of your marketing activities are responsible for generating inbound phone calls from your website. Using dynamic phone numbers on your website enables you to see each of your visitor’s complete journey – from the source and medium (including keyword if they came from PPC), to every single page they viewed, how long they spent on each page, and any other actions they took – including live chats and form fills – as well as phone calls. If they made multiple visits, you can also see each of those, so you get a more complete picture of the touchpoints that your prospects take.

Dynamic phone numbers work by installing a small piece of code to every page of your website. This can be added to the source code of your website, or using Google Tag Manager, or our WordPress plugin.

A static phone number is a single, unique phone number. They’re generally used for offline marketing collateral, such as direct mail, brochures, business cards, out-of home advertising, as well as events, and radio and television campaigns. They allow you to track the number of phone calls you receive from all your offline marketing activity, and monitor the return on investment from these channels. They can also be used on your pay per click adverts as the click-to-call number, so you can still track the conversions from your PPC ads – even if the caller doesn’t click on them.

Static phone numbers are easy to use. The key to using them effectively is to make sure you use a different number for each marketing activity.

Google’s phone call conversion tracking only gives you top-level stats, like whether a call happened and if it counted as a conversion. Mediahawk goes much further. As a specialist call tracking platform, it captures every detail of a call and the caller’s journey. You’ll see detailed data, including:

• Call outcome: Whether the call was answered or missed
• Call duration: How long each conversation lasts
• Conversions and revenue: Link calls to marketing activity, sales, and ROI
• Caller details: Phone number and geographic location if they’re calling from a landline
• Full user journey: The pages visited, phone calls they made, previous visits to the website, and engagement history
• Speech Analytics insights: Analyse call content to identify intent, customer needs, and opportunities to improve marketing and sales strategies

You’ll also get advanced call handling and management options, and much more.

Mediahawk also records calls for analysis and lets you choose the number type: local, national, or freephone. And because it integrates directly with Google, you can push Mediahawk’s rich data into Google – or pull Google data into Mediahawk – giving you a single view of your key metrics.

Not at all. You can apply dynamic numbers to your website in four different ways, using Google Tag Manager, applying the code to your website HTML, or using our WordPress plugin. 

To track your offline marketing, you just need to place your static numbers on your newspaper, magazine, leaflet, or out-of-home advertising. It’s as easy as that. You don’t need to change your phones or install any additional hardware to get started.

Yes we do. We provide local numbers for Europe, the Middle East, Africa, Asia Pacific, United States and the Americas. We also provide toll free numbers for the US and Canada. If you are looking for call tracking for a country not on our list, please get in touch.

We’re proud of our reputation for friendly, responsive and knowledgeable support.

All our clients join our Client Excellence Programme, which means we’re here to support you from day one. From onboarding for new clients, to ongoing training and assistance with integrations, we’re on hand to make sure get the most out of your Mediahawk account. We also provide a support portal with detailed instructions and training videos. To get in touch with Client Services, you can call, email or use the live chat option on our website.

Additionally, we offer two supplementary services – Managed Service and Insight Service – that are ideal if you’re looking for a hands-off approach to managing your account or for additional expert industry advice that can help you further maximise your marketing efforts.

No. You can keep all your existing numbers. When you start using call tracking, Mediahawk provides new phone numbers for your marketing campaigns. These numbers replace those on your website and marketing materials, but all calls still route to your existing numbers. You can have as many tracking numbers as you need for your online and offline campaigns without changing your existing setup.

Call tracking does not adversely affect your SEO. Implemented properly, it enables you to attribute leads and revenue more accurately, allowing you to see the true impact of your SEO spend on your ROI. You can do this in two ways using both dynamic and static call tracking solutions.

Dynamic call tracking for your website shows you the calls, conversions, and visits from all your marketing channels – including organic. You’ll see exactly what pages and content your prospects are interacting with. With this insight, you can optimise, or create more content, to drive more calls and conversions.

Google Business Profile is often overlooked as an organic source because businesses don’t track it effectively. Using a unique static number on your Google Business Profile listing means prospects who contact you directly from the search results page can still be attributed correctly to organic, and you can accurately gauge how important it is in the customer journey.

Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:

• Marketing attribution tools that give you the most reliable insights into your online and offline marketing performance.
• Detailed call and lead tracking dashboards and reports.
• Conversion Tracking allows you to track every conversion on your website, including form fills, live chats, click-to-call-back, and website email links.
• User Journey enables you to see every user’s visits, calls, form fills, and chats, together in one seamless customer journey.
• Link calls and revenue to the keywords, ad groups, and paid search campaigns that trigger them with PPC call tracking.
• Add revenue to your reports and easily identify the marketing sources that are driving your highest value phone sales with sales matching.
• Understand the effectiveness of your integrated marketing campaigns with Parameter Connect.
• Seamless integrations with Google’s full suite, bid management platforms, customer relationship management (CRM) systems such as Salesforce, Facebook, and Instagram, and more.
• Call tracking numbers available for 100+ countries. Get an accurate understanding of your calls and sales across the globe.
• AI powered Speech Analytics enables you to harness insight from every conversation – from getting a summary of the call through to categorising the call based on the outcome.
• Advanced call handling and management features to keep your business running wherever your call handlers are based, ensuring you never miss an enquiry.
• Outbound call tracking and reporting that gives you a full understanding of the effect of outbound calls on lead generation and sales.

Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.

Mediahawk is committed to security and compliance. We are an OFCOM registered and regulated and PECR regulated, telecoms provider, ICO registered and Cyber Essentials certified. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls, supported and maintained by robust incident management systems. Also, Mediahawk’s multi-factor authentication feature provides added layers of security necessary to protect your users and data. Find out more:

• Information Security Policy
• GDPR Position Statement
• Data Processing Agreement
• Data Protection Policy