Call tracking and marketing attribution features

Mediahawk is packed full of features that help you know which campaigns generate high-quality leads and sales, and deliver the best return on investment.

Inbound and outbound call tracking

Call tracking

Remove the guesswork from your campaign planning with insightful performance reports.

PPC call tracking

Uncover hidden PPC call conversions to see the true ROI of your ad campaigns.

Outbound call tracking

See exactly which leads are followed up and increase the number of outbound calls made.

International numbers

Get a complete picture of worldwide marketing campaign performance, all in one place.

Marketing attribution

Marketing attribution

See at a glance which activities and sources deliver the best results, and link every sale to source.

Multichannel campaign tagging

Understand ROI and customer behaviour across every marketing channel.

Call to action tracking

Track customer journeys across call to action events for 100% marketing attribution.

Sales reporting

Identify which marketing channels provide the most sales, higher value sales and more.

Integrations with your favourite martech

Call tracking integrations

Quickly and easily connect Mediahawk with your favourite marketing tools and software.

Google Data Studio

Enrich your Google Data Studio reports with valuable call tracking data.

Facebook

See which calls resulted from your ads and adjust spend to focus on your best performers.

Salesforce

Maximise your marketing budget with call tracking insights in Salesforce.

Telecoms and speech analytics

Advanced call handling

Help your team deliver outstanding customer service with advanced call handling features in Mediahawk.

Speech analytics

Reveal the callers most likely to buy with intelligent phone conversation analysis.

30-day money-back guarantee, and first 1,000 minutes free!

There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.

Frequently asked questions

A dynamic phone number is used on your website to ‘dynamically’ display a unique phone number to each visitor to your website. They allow you to see which of your marketing activities are responsible for generating inbound phone calls from your website. Using dynamic phone numbers on your website enables you to see each of your visitor’s complete journey – from the source and medium (including keyword if they came from PPC), to every single page they viewed, how long they spent on each page, and any other actions they took – including live chats and form fills – as well as phone calls. If they made multiple visits, you can also see each of those, so you get a more complete picture of the touchpoints that your prospects take.

Dynamic phone numbers work by installing a small piece of code to every page of your website. This can be added to the source code of your website, or using Google Tag Manager, or our WordPress plugin.

A static phone number is a single, unique phone number. They’re generally used for offline marketing collateral, such as direct mail, brochures, business cards, out-of home advertising, as well as events, and radio and television campaigns. They allow you to track the number of phone calls you receive from all your offline marketing activity, and monitor the return on investment from these channels. They can also be used on your pay per click adverts as the click-to-call number, so you can still track the conversions from your PPC ads – even if the caller doesn’t click on them.

Static phone numbers are easy to use. The key to using them effectively is to make sure you use a different number for each marketing activity.

Mediahawk provides you with even more detailed insight than you get from Google, including:

  • Call start and end times
  • Call duration
  • The caller’s area code
  • Whether the call was answered or not, and
  • Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

  • Call recordings
  • The caller line identity (CLI)
  • Their journey through your website, IP address, the page they were on when they called
  • All historical interactions (previous calls, website visits and any scoring notes), and
  • Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Not at all. You can apply dynamic numbers to your website in four different ways, using Google Tag Manager, applying the code to your website HTML, or using our WordPress plugin. 

To track your offline marketing, you just need to place your static numbers on your newspaper, magazine, leaflet, or out-of-home advertising. It’s as easy as that. You don’t need to change your phones or install any additional hardware to get started.

Yes we do. We provide local numbers for Europe, the Middle East, Africa, Asia Pacific, United States and the Americas. We also provide toll free numbers for the US and Canada. More information on the countries we support is here. If you are looking for call tracking for a country not on our list, please get in touch.

Yes we do. All our clients join our Client Excellence Programme, which means we’re here to support you from day one. From full onboarding for new clients, to ongoing training and assistance with integrations, we’re on hand to make sure get the most out of your Mediahawk account. There are no extra costs – it’s all included in your account. We also provide a support portal with detailed instructions and training videos. To get in touch with Client Services, you can call, email or use the live chat option on our website.

You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Call tracking does not adversely affect your SEO. Implemented properly, it enables you to attribute leads and revenue more accurately, allowing you to see the true impact of your SEO spend on your ROI. You can do this in two ways using both dynamic and static call tracking solutions. 

Dynamic call tracking for your website shows you the calls, conversions, and visits from all your marketing channels – including organic. You’ll see exactly what pages and content your prospects are interacting with. With this insight, you can optimise, or create more content, to drive more calls and conversions.

Google My Business is often overlooked as an organic source because businesses don’t track it effectively. Using a unique static number on your Google My Business listing means prospects who contact you directly from the search results page can still be attributed correctly to organic, and you can accurately gauge how important it is in the customer journey.

Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:

Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.

Mediahawk is committed to security and compliance. We are an OFCOM registered and regulated and PECR regulated, telecoms provider, ICO registered and Cyber Essentials certified. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls, supported and maintained by robust incident management systems. Find out more:

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Mediahawk is the first choice call tracking and marketing attribution software for businesses across multiple sectors. See how its features can help you.