Increase patient numbers with call tracking for dental practices

Making a dental appointment is one of those things that the majority of people prefer to do over the phone – it’s just easier and quicker. For time-pressed dentists or managers who turn their hand to a bit of marketing to drum up more business, phone enquiries are a blind spot when trying to understand what drove them to your practice.

Portman Dental Care logo. Zental logo. Confidential Smiles logo. The Park Dental Clinic logo. Pure Smiles logo. Splash Orthodontics logo. Specialist Orthodontist Harley Street logo. Portman Dental Care logo. Zental logo. Confidential Smiles logo. The Park Dental Clinic logo. Pure Smiles logo. Splash Orthodontics logo. Specialist Orthodontist Harley Street logo.

How Mediahawk helps dental practices

Mediahawk reveals the campaigns behind the calls and website leads that are coming into your practice. No more guessing how well your campaigns perform, or where to focus your marketing spend.

Quickly and easily track the marketing campaigns that lead to enquiries and improve your return on investment (ROI).

Make sure you only spend your marketing budget on the campaigns that result in enquiries, and eliminate wasteful spend.

Understand the full visitor journey, from first click through to the phone call into your practice.

Tailored solutions for dental practices

Increase leads

Attribute calls to sources to find out what campaigns and channels work and what doesn’t, such as PPC and social media. Segment your enquiries by region, campaign, or by individual practice, and use the insight to shape your marketing activities.

For example, use our Google integration to create custom audiences and use them as positive signals for you Performance Max campaigns.

Boost sales and after sales

Sales Matching allows you to match your sales data with phone enquiries, and then use the insight to replicate the results, and increase the average patient value. For example, send the data into Google Ads to remarket for after sales, and create similar audiences to source new enquiries.

Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.

Uncover performance issues

Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different treatment offers, practices, and channels, to pinpoint areas for improvement and what’s working well.

Manage tight budgets

With rising costs and flat or reduced budgets, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.

For example, reduce your PPC cost by focusing on the keywords responsible for new enquiries, and use our Google integrations to remarket to those about to make a decision.

Enhance sales performance

Our Advanced IVR feature is perfect to route your enquiries to the right teams fast, and reduces caller frustration. Plus, use your most profitable IVR outcomes to create custom audiences for further advertising.

Plus, Mediahawk’s Speech Analytics uncovers valuable insights into what resonates with patients, and what doesn’t. It establishes an important feedback loop with customers, enabling you to improve sales performance and increase customer loyalty.

Save time on repetitive tasks

Speech Analytics automatically translates calls (redacting sensitive data) and identifies outcomes, and our API can send lead data straight into your CRM, so you don’t have to.

See how businesses do more with Mediahawk

“The service I receive is simply exemplary, I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job. Limitless thanks to Natalie, Josh and Rachel – you are all my superstars!”

Dean Webley, Paid Search Marketing Manager, Portman Dental
Portman Dental Care logo.

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare
Care home residents.

“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities
Dormy Care Communities

Hear firsthand how Mediahawk drives success for our clients

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

George Davis

Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales.”

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Raife Wieland

Director and Founder

“I think part of our agency growth… and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns… we can optimise our campaigns a lot quicker, smarter, more efficiently.”

Tom Holloway

Digital Marketing Manager

“Mediahawk allows me to delve into such a granular level of detail for each channel that I can make very quick marketing decisions based on what’s working month on month.”

Chris Hooker

Web and Performance Specialist, Steven Eagell

“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each one’s performing.”

Mike Kennedy

Business Coach

“Before using call tracking, one of the challenges was understanding the return on investment of the marketing spend, so I found [Mediahawk] really helpful to really understand where the leads were coming from, how much those leads were costing, and therefore what it was costing us to acquire every new customer.”

Ryan Boorman

Technology Co-ordinator, Birchwood

“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it should be. If we have a have any questions or queries, their client support team are one of the best I’ve used in the automotive sector.”

Stephen Maguire

Director

“Call tracking has made our clients’ life easier, just by knowing that what they spend is returning for them. So they know a campaign is generating [a certain number] of phone calls, and clients come onboard from a particular channel.

You don’t feel like you’re left on your own [with Mediahawk]; there is someone at the end of the phone…and it makes my client relationship a lot stronger.”

Barbara Fogden

Marketing Manager

“I’ve been using Mediahawk services since 2011…wherever I went, I tend to use the Mediahawk services because I just found it really useful. You listen to the customers, and the customer service is actually pretty amazing. “

Allen Scott

Automotive Client Director

“I’m a hugest believer of call tracking but Mediahawk in particular… to anybody who’s just thinking about it just don’t think about it just dive in sign up and get involved because there are savings to be made, insights to be had. I’m personally a great believer in Mediahawk and all that they do.”

Dental partners

We’ve connected with your key partners to provide dental groups with a seamless experiences and expert knowledge.

Agencies

We partner with marketing agencies that specialise in dental, providing them with the support and tools needed to improve your marketing performance.

Google Business Profile

We’ve made it quick and simple to place trackable phone numbers for all your locations on Google Business Profile.

Our latest report for the dental industry

Brush up your dental practice marketing.

Supercharge your dental marketing

Increase the effectiveness of your dental practice marketing spend, acquire more patients and lower marketing costs.

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Dental practices trust Mediahawk. Discover how we can help you succeed

By listening to dental marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your dental group and partner with you to support you every step of the way.

Get a demo customised to your specific needs, and learn how Mediahawk can help you…

  • Increase enquiries and sales
  • Manage your budgets and improve ROI
  • Enhance sales performance
  • Save time on repetitive tasks
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