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Increase patient numbers with call tracking for dental practices

Making a dental appointment is one of those things that most people prefer to do over the phone – it’s just faster and easier. But for marketers, or time-pressed dentists or practice managers who want to drum up more business, phone enquiries can be a blind spot when trying to understand what drove patients to your practice.

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How Mediahawk helps dental practices

Mediahawk reveals which marketing activities are behind the calls and website leads coming into your practice. That means no more guessing how well your campaigns perform or where to focus your marketing spend.

Quickly and easily track which channels and activities lead to enquiries so you can improve your ROI.

Focus your marketing budget on the campaigns that result in enquiries and booked appointments, and eliminate wasteful spend.

Understand the full patient journey, from their first click through to the phone call to your practice.

Tailored solutions for dental practices

Increase leads

Find out which campaigns and channels reach the most patients by attributing calls to sources, such as PPC and social media.
You can segment your enquiries by any demographic or metric, and use the insight to shape your marketing activities. For example, use our Google integration to create a custom audience, such as ‘patients searching for cosmetic dentistry’ and use them as positive signals for your Performance Max campaigns.

Boost appointments and additional services

Sales Matching allows you to match your appointment data with phone enquiries, so you can do more of what works – and increase the average patient value. For example, send the data into Google Ads to remarket for additional treatments and create similar audiences to source new enquiries.

Plus, our Speech Analytics solution harnesses conversational AI to automatically identify trends in every call, so you can adapt your strategy to improve conversions.

Uncover performance issues

Parameter Connect automatically ties offline and online call and visitor data together for a complete view of your marketing performance. This makes it easy to compare different treatment offers, practices, and channels, to pinpoint areas for improvement and what’s working well.

Manage tight budgets

With rising costs and squeezed budgets, ROI is key. We’ll help you uncover the activities that deliver the most booked treatments for complete budget optimisation.

For example, you can reduce your PPC cost by focusing on the keywords responsible for new enquiries, and use our Google integrations to remarket to those about to make a decision about which practice or treatment to book.

Enhance sales performance

Patients don’t want to be kept on hold. Our Advanced IVR feature routes enquiries to the right teams fast, reducing caller frustration and helping you identify your most profitable IVR outcomes – so you can create custom audiences for further advertising.

Speech Analytics also uncovers valuable insights into what resonates with patients and what doesn’t, helping you adapt your sales strategy to yield more bookings and stronger patient loyalty.

Save time on repetitive tasks

Speech Analytics automatically transcribes calls, redacts sensitive data, and identifies outcomes – which means no more manual call monitoring – and our API can send lead data straight into your CRM.

See how businesses do more with Mediahawk

“The service I receive is simply exemplary, I don’t feel like a ‘client’, I feel like I have an entire team of awesome experts who help me to do the best in my job. Limitless thanks to Natalie, Josh and Rachel – you are all my superstars!”

Dean Webley, Paid Search Marketing Manager, Portman Dental

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare

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“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities

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Hear firsthand how Mediahawk drives success for our clients

Richard Wilson

Worldpay

“It’s really really powerful, it also means we get accurate data and the sales person has less time to input manual data entry.”

Ashley Toon

Digital Marketing Manager

“With Mediahawk we’re able to take the assumption out, and we’re able to attribute where those calls have been generated from, and what the nature of enquiry is for each call. So we can really understand our return on marketing investment.”

Craig Herbert

Marketing Manager, Allen Motor Group

“Call tracking has helped the business in a number of different ways… it has made a difference already to what the business is seeing and where we should be looking to go in the future.”

George Davis

Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales.”

Sophie Middleton

Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business… data attribution, return on investment. I’m now able to be confident with how I track and measure marketing spend.”

Raife Wieland

Director and Founder

“I think part of our agency growth… and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns… we can optimise our campaigns a lot quicker, smarter, more efficiently.”

Raife Wieland, Director at Promote Online.

Tom Holloway