Call Tracking for Performance Driven Marketers

Mediahawk enables marketers to measure, track, and improve their marketing ROI by showing a complete picture of attribution, from PPC, email, social, print, and other marketing campaigns. Track your advertising response and improve sales conversions from all your online and offline marketing campaigns in every region you’re targeting.

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What is call tracking?

Call tracking determines how a prospect called your business. It's a cloud-based software that bridges the gap between sales calls and advertising spend, allowing your investments to be tracked back to calls and ultimately, sales.

Visitor level call tracking enables you to assign unique, dynamic numbers to each of your marketing efforts (retargeting ads, pay-per-click campaigns, email newsletters) and pinpoint which online sources generate offline phone call conversions for your business. This information forms the data that provides a detailed report on the return on investment (ROI) for each of your marketing channels.

If your customers originate from different touchpoints, the ability to optimise your campaigns further to drive higher quality leads and guarantee a ROI is crucial. If you don't know where your telephone enquiries come from, it leaves you in the dark over your marketing effectiveness. Call tracking software shows which of your online and offline marketing activities are driving calls and which are failing, allowing you to revise budgets and improve underperforming campaigns based on the results.

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Using Mediahawk, Worldpay now seamlessly attribute all their marketing activity directly to sales. By joining the online and offline customer journey, they’ve increased conversion rates and improved their customer experience.

" I now have great visibility on where our spend is going on a daily basis."

Michael Sheppard Digital Marketing Manager, Wordpay

Call tracking Solutions for Marketing Agencies & Resellers: Learn More

Classic £40 / month

5 static numbers that can be used for display ads or offline marketing campaigns. Monitor telephone response from offline advertising channels, identify which sources lead to higher conversion rates and improve your marketing ROI.

  • Static & offline call tracking
  • Ideal for directories and offline campaigns
  • Google Analytics Integration
  • Detailed inbound call reports
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Vision £100 / month

Vision gives you a pool of dynamic numbers for your website so each user is shown a unique number. Replace the phone number on your website with one of ours and track the journey and every call from each visitor to find out which online marketing activity drives leads.

  • Track visitors and calls from online marketing
  • Dynamic website tracking
  • Organic & PPC call tracking
  • Complete visitor journey
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Complete £175 / month

The complete call analytics solution. Use both dynamic Vision and Classic numbers, to accurately attribute calls and revenue and calculate ROI for all your online and offline advertising at campaign, channel and media levels.

  • Dynamic PLUS static inbound & outbound numbers
  • All reporting and features included as standard
  • Monitor all online and offline marketing response
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Reliable and Responsive

Every client receives full support from Mediahawk. Our response time is the quickest in the industry. Our friendly and knowledgeable team deliver exceptionally high quality levels of service, from set-up to ongoing training, integration and in-house technical support

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