Mediahawk's call analytics software helps you do just that, with detailed insight on your most profitable campaigns.
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Barchester Healthcare uses Mediahawk call tracking to drive a significant uplift in care home occupancy through paid search. They now understand which marketing campaigns generate phone calls, as well as online enquiries, and are able to target their advertising more effectively.
Pinpoint the activity that brings the most calls, and uncover insights from every call – before, during and after the conversation.Read more on call tracking
Quickly and easily connect Mediahawk with your favourite marketing tools and software from Google and Facebook to Salesforce and HubSpot, and much more.Read more on our integrations
Help your team deliver outstanding customer service with advanced call handling features in Mediahawk.Read more on call handling for marketing
See at a glance which activities and sources deliver the best results, and link every sale to source.
Reveal the callers most likely to buy with intelligent phone conversation analysis.Read more on speech analytics
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Call analytics collects marketing data from phone calls into a business such as marketing attribution, keywords, visitor journey, call length and more. Mediahawk’s call analytics software includes speech analytics, which gathers insight based on the content of phone call conversations. This means marketers can identify which customers are quality leads, what they are interested in and whether or not they will convert.
By tracking calls from both online and offline campaigns, call analytics software allows marketers to get a complete picture of the customer journey. It allows marketers to pinpoint the most profitable leads and get a deeper understanding of their customers. This helps marketers to understand which marketing activities are working and which are not.
Call analytics works by designating a unique tracking code to all your marketing sources. These tracking codes capture data such as information about the caller and marketing attribution. For instance, geographical locations or the marketing source that started the call.
Call analytics also transcribes the content of the conversations using speech analytics. The content of the conversation is analysed to uncover any insights on whether they are profitable leads, or what product or service they are looking for.
All the data and insights is then visualised into reports for marketers. All the data is presented in insightful reports and dashboards. In this way, marketers can hone in on easy to read visual data to better optimise campaigns and produce meaningful monthly reports.
Marketers should invest and use call analytics as it allows you to see the full picture of a campaign, connecting online and offline journeys. It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call; the majority of these touchpoints won’t show on a traditional marketing source report. Mediahawk’s call analytics allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.
Arguably the most important benefit of call analytics is that it can improve ROI. Call analytics gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming. This means less wasted spend on campaigns that aren’t working, ultimately contributing to greater revenues.
Most sectors would benefit from call analytics. At Mediahawk, we have a wealth of experience in supporting across these sectors, and more:
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.