Mediahawk enables marketers to measure, track, and improve their marketing ROI by showing a complete picture of attribution, from PPC, email, social, print, and other marketing campaigns. Track your advertising response and improve sales conversions from all your online and offline marketing campaigns in every region you’re targeting.Request a demo
Call tracking determines how a prospect called your business. It's a cloud-based software that bridges the gap between sales calls and advertising spend, allowing your investments to be tracked back to calls and ultimately, sales.
Visitor level call tracking enables you to assign unique, dynamic numbers to each of your marketing efforts (retargeting ads, pay-per-click campaigns, email newsletters) and pinpoint which online sources generate offline phone call conversions for your business. This information forms the data that provides a detailed report on the return on investment (ROI) for each of your marketing channels.
If your customers originate from different touchpoints, the ability to optimise your campaigns further to drive higher quality leads and guarantee a ROI is crucial. If you don't know where your telephone enquiries come from, it leaves you in the dark over your marketing effectiveness. Call tracking software shows which of your online and offline marketing activities are driving calls and which are failing, allowing you to revise budgets and improve underperforming campaigns based on the results.More on our Features
Using Mediahawk, Worldpay now seamlessly attribute all their marketing activity directly to sales. By joining the online and offline customer journey, they’ve increased conversion rates and improved their customer experience.
" I now have great visibility on where our spend is going on a daily basis."
Michael Sheppard Digital Marketing Manager, Wordpay