Know which marketing activities work and which don't. Cut wasted spend and get more from your campaign budgets.
No more missed leads! Map every conversion across online and offline channels, giving you a true view of where sales and marketing leads come from.
Get a complete picture of the customer journey, from the keywords they use in phone calls to the times they're most active.
Discover the true ROI of your marketing activities, with easy-to-build customised dashboards and reports, loaded with actionable insight.Read more...
Connect Mediahawk with your marketing stack – including Google Analytics and Ads, Data Studio, Salesforce, HubSpot, Zapier and many more.Read more...
Join up online and offline marketing activities and see which marketing channels really lead to conversions.
Setting up Mediahawk is quick and doesn’t require any technical know-how. Our support team is here to help you at every step, free of charge.Read more...
Automatically categorise calls based on the words and phrases your customers use. Understand customer wants and needs to improve marketing messaging and tactics.Read more...
There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.
Barchester Healthcare used call tracking to drive a significant uplift in care home occupancy through paid search. They now understand which marketing campaigns generate phone calls, as well as online enquiries, and are able to target their advertising more effectively.
Be confident in your marketing decisions, with total visibility of campaign performance and ROI. Find out more…
Prove your value to clients, win more work and build a loyal customer base. Find out more…
Extend your offering, by integrating with Mediahawk through our APIs and webhooks. Find out more…
Call analytics collects marketing data from phone calls into a business such as marketing attribution, keywords, visitor journey, call length and more. Mediahawk’s call analytics software includes speech analytics, which gathers insight based on the content of phone call conversations. This means marketers can identify which customers are quality leads, what they are interested in and whether or not they will convert.
Call analytics software allows marketers to get a complete picture of the customer journey. It allows marketers to pinpoint the most profitable leads and get a deeper understanding of their customers. This helps marketers to understand which marketing activities are working and which are not.
Call analytics works by designating a unique tracking code to all your marketing sources. These tracking codes capture data such as information about the caller and marketing attribution. For instance, geographical locations or the marketing source that started the call.
Call analytics also transcribes the content of the conversations using speech analytics. The content of the conversation is analysed to uncover any insights on whether they are profitable leads, or what product or service they are looking for.
All the data and insights is then visualised into reports for marketers. All the data is presented in insightful reports and dashboards. In this way, marketers can hone in on easy to read visual data to better optimise campaigns and produce meaningful monthly reports.
Marketers should invest and use call analytics as it allows you to see the full picture of a campaign, connecting online and offline journeys. It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call; the majority of these touchpoints won’t show on a traditional marketing source report. Mediahawk’s call analytics allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.
Arguably the most important benefit of call analytics is that it can improve ROI. Call analytics gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming. This means less wasted spend on campaigns that aren’t working, ultimately contributing to greater revenues.
Call analytics is a useful tool for lots of sectors. At Mediahawk, we have a wealth of experience in supporting the following sectors and more:
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Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.