Mediahawk is automatic, systematic, fully dynamic… it’s Salesforce Lightning!

Category: Technology and integrations

For all those that have taken the plunge to Salesforce’s new interface, Mediahawk is still the only call tracking integration compatible with Salesforce Lightning!

But why would you want to integrate call tracking in to your CRM anyway?

  • Make sure all of your inbound marketing enquiries can be tracked through to a sale
  • Make it easier for your call handlers or sales team to push data immediately through to the tool they use daily
  • Get immediate reporting from your CRM on what’s working – especially when you have a big campaign to analyse
  • Attain 100% attribution, 100% of the time.

Salesforce screenshot.

Better information the moment a sales call comes in

With Mediahawk, every time a call comes in, existing contact information is displayed on screen – without the need for quizzing the caller who they are and tedious manual searching through the database.

For new callers, Mediahawk captures all their information, and creates a new lead and contact for you. Agents handle more calls, with a shorter wrap time and they’ll feel happier with less admin.

Accurate data for better decisions

Direct integration gives you the accuracy you expect. While reporting in Mediahawk is detailed and easy-to-use, being able to push all that rich call data to Salesforce gives you the ability to run reports that match marketing activity to calls received, sales made, and revenue raised.

Comprehensive data set for reporting and planning

Mediahawk populates over 40 pieces of data for every call so that you can be granular with your reporting – whether that’s staff planning, what marketing is driving revenue, or even planning business expansion based on demand by area. The possibilities are endless.
Map of the UK with phone hotspots marked.

How does it work?

Mediahawk is a simple toolbar popup that sits unobtrusively in the corner of your Lightning instance. It has the call information displayed in it, so you can save time and eliminate transcription errors or duplicated contact and account records.
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If you’re keeping up with the latest Salesforce releases and making that move to Lightning – don’t be afraid you’ll lose attribution visibility. Make it as simple as ‘click – call – connect’ with the only call tracking platform integrated directly to Salesforce Lightning – Mediahawk.

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About the author - Harry Bott

Harry Bott, Director at Mediahawk, has over 20 years of experience helping marketers generate a better response from their marketing. He has enabled businesses to improve their conversion rates through his consultative approach and deep understanding across various sectors, including automotive and care homes.