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Grow your technology business with a Mediahawk call tracking integration
Partner with Mediahawk to bring industry-leading call tracking and marketing attribution directly to your technology.
What Mediahawk can do for you
Integrating our call tracking and marketing attribution tools with your product enables you to:
- Enter new strategic areas to increase revenue
- Improve client retention, by delivering even more value through increased phone and website leads and sales
- Save time and money by hooking into our industry leading tools including our one-click integration with any system via Zapier
- Enhance your product’s feature set and attract new clients
- Simple, easy integration into your product through our API or bespoke web hooks
- Pull 80+ data points from Mediahawk to any system
Join our Technology Partner Programme
Mediahawk helps you extend your offering and be more attractive to clients, giving them a host of call tracking and marketing attribution insights directly inside your technology.
With a Mediahawk integration, your clients can:
- See live call data the moment a call comes in, to help tailor responses to a customer’s needs
- Understand the true value of their sales
- Pinpoint which advertising campaigns are working
- Know which customers call them the most
- See which of their services are most talked about in phone calls
Partners already integrating with Mediahawk
Become a Mediahawk partner
Interested in joining our partner programme? Contact us today to learn how partnering with Mediahawk can help your business grow.
Sector use-cases
Here’s how different sectors can benefit from Mediahawk’s call tracking and marketing attribution insights.
Automotive
Speaking to potential new customers over the phone is an essential part of the sales and servicing process for vehicle dealerships. Being able to track and understand the data from phone calls is crucial for dealers to drive up revenue.
By integrating Mediahawk into your technology, your automotive customers can:
- Uncover new ways to reach customers and grow market share
- Streamline their advertising and lower their cost per acquisition
- Get real-time in-call data, such as whether a customer’s car is due a service
Healthcare
In healthcare, call tracking and marketing attribution gives businesses complete visibility over all inbound phone calls across all marketing channels.
With a Mediahawk integration, healthcare providers such as hospitals, clinics, dental practices and care homes can:
- Identify which activities result in appointments, and link them to revenue gained
- See real-time data during a call, to help handlers better understand the patient’s needs
- See phone calls as goals in Google Analytics alongside online conversions, and optimise their campaigns to boost enquiries
Enterprise
Large corporates with a marketing team usually have website lead tracking nailed down. But what if new leads and upsell opportunities come through a contact centre? How are those attributed to the overall marketing effort?
With Mediahawk, your enterprise clients can:
- See at a glance the combined value of their online and offline marketing activities
- Measure the total marketing ROI
- Take credit for leads and upsells that are often misattributed as a ‘sales call’, ‘Google search’ or ‘other’ in their CRM
Financial services
In financial services, calls drive conversions. As multi-channel marketing gets more complex, accurate marketing attribution becomes ever-more important.
Using Mediahawk integrated with your technology, financial services firms can:
- Measure the financial value of online and offline enquiries to improve ROI
- Make customer report data more accurate
- Identify under-performing channels to help cut wasted spend
Read how businesses level up with Mediahawk
“Call tracking is crucial to any marketing strategy. Mediahawk is a vital part of Bamboo Nine’s strategy, because we are able to implement the data we receive and use it intelligently to make sure our campaigns yield the best results.”
Chris Rivera, Campaign Director, Bamboo Nine
Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.
Mandy Macara, Head of Marketing, Barchester Healthcare
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
Tom Robinson, Marketing, Direct Collection Bailiffs Ltd
“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”
Steve Fowler, Dealer Principal, FJ Chalke
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Justin Deaville, Managing Director, Receptional
“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”
Matthew Jackson, Digital Marketing Manager, Stowe Family Law
“Just wanted to say thank you for the Google Universal Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
Michael Sheppard, Digital Marketing Manager, WorldPay
Ready to learn more about Mediahawk?
Request a demo
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Become a Mediahawk partner
Interested in joining our partner programme? Contact us today to learn how partnering with Mediahawk can help your business grow.