Call tracking

It is a tool that gives marketers data on which campaigns and channels drive phone calls. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.

By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked and the keywords used. This will give you a more accurate view on how your campaigns are performing.

It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.

Each type offers a different level of performance. These are:

• Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited
• Campaign-level – When a business buys phone numbers and assigns each ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey
• Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey
• Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website.

Mediahawk offers visitor-level tracking so you can see all customer interactions, no matter how many times they leave your site.

Mediahawk can trace back from the outcome of a call to its source and all the touchpoints in-between. Each phone conversation you have with a client or potential client is packed with information that can be used to categorise calls, send data into your CRM, or take action. Also, our speech analytics software helps you mine each call for deeper insight so you can implement changes that will make your marketing smarter and win more business.

Mediahawk integrates quickly and easily with industry leading martech tools, such as Google’s suite, Facebook, HubSpot and more. Plus, our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis. Learn more about our integrations.

You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Mediahawk provides you with even more detailed insight than you get from Google, including:

• Call start and end times
• Call duration
• The caller’s area code
• Whether the call was answered or not, and
• Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

• Call recordings
• The caller line identity (CLI)
• Their journey through your website, IP address, the page they were on when they called
• All historical interactions (previous calls, website visits and any scoring notes), and
• Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.