Call tracking for high performance marketing

Mediahawk is the go-to call tracking software for better marketing intelligence. 

Take out the guess work and gain confidence in your decision-making by knowing what makes your phone ring and what happens next.

Join over 4,000 marketers using Mediahawk call tracking

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Sophie, Marketing Manager

Sophie, Marketing Manager

“Mediahawk call tracking has been a massive benefit to the business... data attribution, return on investment, I'm now able to be confident with how I track and measure marketing spend.”

George, Director

George, Director

“[Mediahawk] gives you that clarity and peace of mind that effectively you know where the money is going and effectively you can justify spend and get more sales."

Raife, Director

Raife, Director

“I think part of our agency growth... and why we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns... We can optimise our campaigns a lot quicker, smarter, more efficiently.”

Tom, Digital Marketing Manager

Tom, Digital Marketing Manager

“Mediahawk allows me to delve into such a granular level of detail for each channel that I can make very quick marketing decisions based on what’s working month on month.”

Man in front of call tracking analytics data

Gain valuable insights and improve your ROI with powerful call tracking features

Mediahawk provides trackable phone numbers for both your online and offline campaigns, coupled with unparalleled comprehensive data analytics, enabling you to assess your marketing performance at every level. Contact us today to discover the benefits for your business.

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Mediahawk: the go-to call tracking solution for better marketing

  • Get straightforward reporting: Complex call data is presented in a simple and easy to use way for you to analyse effortlessly
  • Improve your marketing performance: Granular-level insight coupled with industry expertise to help you improve your campaign and channel performance
  • Make confident decisions: Accurate attribution of every call, lead, and sale so you can be confident in your decision-making
  • Receive the support you deserve: Beyond just offering call tracking software; Mediahawk provides an unrivalled level of service from our friendly, helpful and reliable team

Know what makes your phone ring to increase enquiries

See how your website drives calls (or not)

Get a 360-view of your ad performance to improve ROI

Spot where to cut wasted spend and budget more effectively

Monitor calls in real time to never miss a lead

See key metrics in one place for easy reporting

Use insight on what people say to boost campaigns

Increase sales with outreach tools and analytics

Uncover the customer journeys that bring revenue

Collage of clients giving call tracking testimonials

“Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget, it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities

Your call tracking questions answered

It is a tool that gives marketers data on which campaigns and channels drive phone calls, along with insight on the caller and call. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.

By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked, the keywords used and more. This will give you a more accurate view on how your campaigns are performing.

It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.

There are multiple types of call tracking. Each type offers a different level of performance. These are:

  • Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited
  • Campaign-level – When a business buys phone numbers and assigns each individual ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey. It’s used predominantly offline such as on flyers, business cards, and billboards.
  • Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey
  • Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website.

Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site.

Read our brief guide on the difference between static and dynamic call tracking.

Mediahawk are pioneers in the call tracking industry and specialise in tracking and analysing calls. Therefore, Mediahawk provides you with even more detailed insight than you get from Google, including:

  • Call start and end times
  • Call duration
  • The caller’s area code
  • Whether the call was answered or not, and
  • Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

  • Call recordings
  • The caller line identity (CLI)
  • Their journey through your website, IP address, the page they were on when they called
  • All historical interactions (previous calls, website visits and any scoring notes), and
  • Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Mediahawk integrates with Google, and so data can we both pushed into Google and/or pulled into Mediahawk so you can see your key metrics in one place.

Investing in and using call tracking allows you to see the full picture of a campaign, connecting online and offline journeys.

It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call. The majority of these touchpoints won’t show on mainstream marketing source reports.

Mediahawk’s call tracking allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.

Arguably the most important benefit of call tracking is that it can improve ROI. Call tracking gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming and why. This means less wasted spend on campaigns that aren’t working, and improving performance on those that are working, ultimately contributing to greater revenues.

See why our clients choose Mediahawk for call tracking, and view our case studies for real-life success stories.

Yes it can. Mediahawk can trace back from the outcome of a call to its source and all the touchpoints in-between.

Each phone conversation you have with a client or potential client is packed with information that can be used to categorise calls, send data into your CRM, or take action.

Also, our speech analytics software helps you mine each call for deeper insight so you can implement changes that improve your marketing performance and win more business.

Mediahawk integrates quickly and easily with industry leading martech tools, including Google’s suite, Facebook, HubSpot, Salesforce and more.

Our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis.

Plus, you can access real-time data via our webhooks.

Learn more about our integrations, or contact us to discuss your requirements.

Yes you can. Mediahawk works with businesses all over the world and provide phone numbers across the globe. Speak to us about your international phone number requirements.

By tracking your international call performance you can gain a comprehensive understanding of your global and local-market campaigns. You can also increase call volume and build customer trust by using local numbers that seamlessly route to your existing system. With Mediahawk’s software there’s no need to change your telephone setup.

No. You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Our pricing is competitive, simple and clear. We have three great plans to choose from to meet every business need, and each are some of the most inclusive on the market.

View our call tracking pricing for more information.


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Over 4,000 marketers trust Mediahawk. Discover why today

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5 out of 5 stars from a Google Review

“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.

Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services.

Fabulous all round. Thank you!”

Toni Farrington, Promote Online

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Proud to be a Google Cloud Partner

Seamlessly integrate Mediahawk’s data across Google’s suite of marketing products and more, so vital call tracking insights are with you where ever you need it.