Call tracking for high performance marketing

It is a tool that gives marketers data on which campaigns and channels drive phone calls, along with insight on the caller and call. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.

By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked, the keywords used and more. This will give you a more accurate view on how your campaigns are performing.

It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.

There are multiple types of call tracking. Each type offers a different level of performance. These are:

• Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited
• Campaign-level – When a business buys phone numbers and assigns each individual ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey. It’s used predominantly offline such as on flyers, business cards, and billboards.
• Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey
• Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website.

Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site.

Read our brief guide on the difference between static and dynamic call tracking.

Mediahawk uses AI and speech recogition technology to analyse phone conversations at both an indivudal call and macro level. It allows teams to identify the purpose and outcome of each call, whilst better understanding customers interests and needs. This is essential for optimising marketing campaigns with data-driven strategies, enhancing the customer experience and improving ROI.

Mediahawk are pioneers in the call tracking industry and specialise in tracking and analysing calls. Therefore, Mediahawk provides you with even more detailed insight than you get from Google, including:

• Call start and end times
• Call duration
• The caller’s area code
• Whether the call was answered or not, and
• Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

• Call recordings
• The caller line identity (CLI)
• Their journey through your website, IP address, the page they were on when they called
• All historical interactions (previous calls, website visits and any scoring notes), and
• Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Mediahawk integrates with Google, and so data can we both pushed into Google and/or pulled into Mediahawk so you can see your key metrics in one place.

Investing in and using call tracking allows you to see the full picture of a campaign, connecting online and offline journeys.

It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call. The majority of these touchpoints won’t show on mainstream marketing source reports.

Mediahawk’s inbound call tracking allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.

Arguably the most important benefit of call tracking is that it can improve ROI. Call tracking gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming and why. This means less wasted spend on campaigns that aren’t working, and improving performance on those that are working, ultimately contributing to greater revenues.

See why our clients choose Mediahawk for call tracking, and view our case studies for real-life success stories.

Yes it can. Mediahawk can trace back from the outcome of a call to its source and all the touchpoints in-between.

Each phone conversation you have with a client or potential client is packed with information that can be used to categorise calls, send data into your CRM, or take action.

Also, our speech analytics software helps you mine each call for deeper insight so you can implement changes that improve your marketing performance and win more business.

Inbound call analytics provides marketers with actionable insights into customer behaviour, helping you make more informed marketing decisions. By identifying which campaigns, keywords, or channels drive phone calls, inbound call tracking allows you to:

• Enhance customer experience: Understand how callers interact with your business, identify common queries, and improve call processes to better meet customer needs.
• Attribute revenue accurately: Link phone calls directly to marketing efforts, ensuring you know exactly which channels contribute to sales and ROI.
• Increase lead quality: Track and analyse which campaigns deliver high-intent leads, enabling you to refine your targeting strategies for better results.
• Achieve better marketing alignment: Use real-time data to align online and offline marketing activities, ensuring your strategy is cohesive and cost-effective.

Mediahawk integrates quickly and easily with industry leading martech tools, including Google’s suite, Facebook, HubSpot, Salesforce and more.

Our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis.

Plus, you can access real-time data via our webhooks.

Learn more about our integrations, or contact us to discuss your requirements.

Yes you can. Mediahawk works with businesses all over the world and provide phone numbers across the globe. Speak to us about your international phone number requirements.

By tracking your international call performance you can gain a comprehensive understanding of your global and local-market campaigns. You can also increase call volume and build customer trust by using local numbers that seamlessly route to your existing system. With Mediahawk’s software there’s no need to change your telephone setup.

No. You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Our pricing is competitive, simple and clear. We have three great plans to choose from to meet every business need, and each are some of the most inclusive on the market.

View our call tracking pricing for more information.

Website call tracking (also known as dynamic number insertion (DNI) or dynamic call tracking), is designed to avoid common concerns about trust, behaviour, and call volumes. Visitors to your website don’t notice the number changing because it’s seamless, and each visitor sees one consistent number during their session. With Mediahawk call tracking you can specify exactly what type of number you want, for example, a local presence number, an 08 number, or an 03 number, so this will look no different to the number you currently use on your website.

Your customers typically notice your phone number only when they intend to make a call; otherwise, it often goes unnoticed. It’s equally important to deliver an exceptional experience when they do phone you. This means answering calls promptly, ensuring your call handlers are well-informed, and focusing on building rapport to establish trust with your customers.

Dynamic call tracking also improves your ability to understand and increase call volumes. By tracking the marketing activities that drive calls, you can make smarter decisions about your advertising and optimise campaigns – all with the aim of increasing your inbound calls and improving your marketing performance and return on marketing investment.