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Call tracking

Mediahawk, leading call tracking software, helps you get the most out of every conversation 

Understand customer behaviour, elevate your experience, and improve your conversion rates.

Graphic representing call tracking software

Trusted and used by

Mediahawk is trusted by businesses across all sectors around the globe

Call tracking built for businesses who want to do better

Mediahawk has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Pioneers in advanced call tracking software and insight into customer conversations, Mediahawk is an essential component within a marketers martech stack.

Get more leads

Increase your lead generation by seeing which online and offline campaigns are driving calls.

Increase conversions

Improve your website conversion rate by identifying which pages your callers are visiting and calling from.

Max your PPC strategy

Know which keywords drive calls, and convert more paid ads by spotting trends through conversations.

Sell more, spend less

Spot hidden opportunities to grow revenue and cut wasted spend.

Dormy Care Communities logo.

What our clients say about Mediahawk

“Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Director of Sales and Marketing, Dormy Care Communities

Key call tracking features for performance-driven marketers

Mediahawk provides trackable phone numbers for your online and offline campaigns, and unsurpassed in-depth data analytics for you to understand the performance of your marketing at any level. Here, we take a look at some of our powerful features.

Graphic representing Mediahawk call tracking conversion path report

Improve your digital strategy with visitor level call tracking

Mediahawk’s website call tracking shows you which marketing sources and keywords callers use to find your website, helping you improve your digital marketing strategy.

Mediahawk captures all interactions (including page visits, downloads, live chats, form-fills, and more) with your website before, during, and after a phone call. Every visit and visitor action is tracked – even when they don’t make a call.

Graphic representing Mediahawk call tracking paid ad analytics report

Boost the performance of your paid ads

PPC call tracking from Mediahawk helps you see conversions from calls as well as clicks, giving you a more accurate view of your pay-per-click ad performance.

Quickly and easily compare paid campaign response from Google Ads, Microsoft Advertising, Facebook ads and more in one report – or send call data from Mediahawk back to them – with our seamless integrations.

Increase your international reach with global numbers

Mediahawk provides call tracking across more than 80 countries worldwide, giving you the complete picture of your global marketing campaign performance – all in one place.

Increase call volume and build customer trust with local numbers. What’s more, all calls route through to your existing numbers, so there’s no need to change your telephone system.

30-day money-back guarantee

There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.

Your call tracking questions answered

It is a tool that gives marketers data on which campaigns and channels drive phone calls. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.

By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked and the keywords used. This will give you a more accurate view on how your campaigns are performing.

It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.

Each type offers a different level of performance. These are:

  • Basic – This involves assigning one number per channel in order to see where calls come from. The insights are limited
  • Campaign-level – When a business buys phone numbers and assigns each ‘static’ number to a campaign. The main issue with this type of tracking is that it only features last click attribution, meaning it doesn’t consider the full customer journey
  • Session-level – Individual users are assigned a phone number whenever they visit your website. However, these numbers only last the length of a session; if a customer leaves the website, you’ll lose information on their journey
  • Visitor-level – View the customer journey in full and trace visitor activity back to the first time they accessed your website.

Mediahawk offers visitor-level tracking so you can see all customer interactions, no matter how many times they leave your site.

Mediahawk can trace back from the outcome of a call to its source and all the touchpoints in-between. Each phone conversation you have with a client or potential client is packed with information that can be used to categorise calls, send data into your CRM, or take action. Also, our speech analytics software helps you mine each call for deeper insight so you can implement changes that will make your marketing smarter and win more business.

Mediahawk integrates quickly and easily with industry leading martech tools, such as Google’s suite, Facebook, HubSpot and more. Plus, our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis. Learn more about our integrations.

You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Mediahawk provides you with even more detailed insight than you get from Google, including:

  • Call start and end times
  • Call duration
  • The caller’s area code
  • Whether the call was answered or not, and
  • Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

  • Call recordings
  • The caller line identity (CLI)
  • Their journey through your website, IP address, the page they were on when they called
  • All historical interactions (previous calls, website visits and any scoring notes), and
  • Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Smiling lady wearing a headset for outbound call tracking

Uncover hidden insights using outbound call tracking

Mediahawk’s outbound call tracking software enables marketing and sales teams to conduct telemarketing whilst also capturing data and insight to analyse the outcome of each call and high-level metrics.

Get more insightful data than VOIP or desk phones, with no extra software required. Better understand the value of your outbound calls, and prove that they generate leads and revenue.

Graphic to represent user behaviour linking to customer journey for call tracking and marketing attribution

Why choose Mediahawk for call tracking?

There are many reasons companies around the world trust Mediahawk for call tracking and marketing attribution software.

  • We provide a quality product that will help you get the most out of your budget, find a successful marketing mix and plan future campaigns that will drive sales
  • We’re renowned for our supportive and friendly service, and enjoy building relationships with clients from day one
  • We run a Client Excellence Programme which empowers all clients to get the best out of Mediahawk

Read more about why you should choose Mediahawk. And don’t just take our word for it – our case studies are full of success stories for you to read.

Ready to learn more about Mediahawk?

Book a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

30-day money-back guarantee

There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.