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Boost occupancy for your care home with Mediahawk
We know how complex marketing your care homes are, and that occupancy rates are a top priority. We use our detailed knowledge and experience of your sector to tailor our solution to meet your care groups’ needs. Read on to discover how Mediahawk call tracking and marketing attribution can help boost enquiries and move-ins.
We know care homes
We have an in-depth understanding of the sector to provide you with relevant solutions, advice, and support to not only drive enquiries but also fill beds.
Tailored solutions
We help you get the right calls, link together complex journeys, justify large spend, deal with calls promptly and professionally, and understand the sources of calls.
Care home partners
We partner with your membership bodies, agencies, and directory partners to provide our clients with seamless experiences and expert knowledge.
Care home resources
We produce bi-annual sector trend reports that enables our clients to benchmark their marketing performance against the came home market, plus post regular blogs and guides.
Care home events
We host webinars and invite-only seminars exclusively for care home marketers to share unique challenges in the sector and learn what’s new in marketing analytics.
Tailored solutions for care
Generate enquiries
Attribute calls to sources to find out what campaigns and channels work and what doesn’t. Segment your enquiries by region, campaign, or by individual home, and use the insight to shape your marketing activities.
Boost move-ins
Sales Matching allows you to match your move-in data with phone calls and visitor data, and then use the insight to replicate the results.
Plus, our AI-driven Speech Analytics solution harnesses every conversation to automatically identify trends so you can adapt your strategy to improve conversions.
Link together complex journeys
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different care homes to pinpoint areas for improvement and what’s working well.
Manage large budgets
With rising operational costs, every penny counts. Uncover the activities that work and those that don’t for complete budget optimisation. For example, reduce your PPC cost by focusing on the keywords responsible for enquiries and move-ins, and use our Google integrations to remarket to those about to make a decision.
Deal with calls
Our Advanced IVR feature is perfect to get your care home enquiries to your sales team fast instead of getting lost in the operations of your care home.
Our client successes
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Mandy Macara, Head of Marketing, Barchester Healthcare
“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Director of Sales and Marketing, Dormy Care Communities
Hear directly from care home marketers that use Mediahawk
Sophie Middleton
Marketing Manager
Tom Holloway
Digital Marketing Manager
Care partners
We’ve connected with your key partners to provide care home groups with seamless experiences and expert knowledge.
Directories
We’ve teamed up with carehome.co.uk and Autumna to ensure that if someone calls from a directory, or visits your website from a directory, that we attribute that call back to source.
Membership bodies
We’ve partnered with Care England and the National Care Forum to support the sector by providing resources and talks to tackle the key challenges and opportunities currently facing care homes and care home groups.
Agencies
We partner with marketing agencies that specialise in care homes, such as Springup PR, providing them with the support and tools needed to improve your marketing performance.
Our latest trends report for the care sector
Report
Care home trends report: spring 2024
Our latest care home trends report delves into marketing performance across the sector, highlighting key areas care home marketers need to be aware of.
Latest care webinar
Webinar
Trends shaping the care sector | Spring 2024
Learn the latest marketing trends for the care sector and how to leverage this insight to improve your marketing performance and increase occupancy and move-ins.
Care home groups trust Mediahawk. Discover how we can help you succeed
By listening to care home marketers, we understand and tailor our solution to your specific requirements. From the outset we set-up your account to suit the needs of your care home, or care home group, and partner with you to support you every step of the way.
Get a demo customised to your specific needs, and learn how Mediahawk can help you…
- Increase enquiries and move-ins
- Link together complex user journeys
- Manage your budgets and improve ROI
- Handle calls promptly and professionally
Book a care home demo