Boost residential move-ins with call tracking and marketing attribution for care homes

Understanding which of your care home’s marketing activities are generating enquiries and which aren’t can be a real headache. Mediahawk gives you instant visibility into where these valuable enquiries come from with 100% marketing attribution.

Care home resident.

How Mediahawk call tracking helps care home groups

Mediahawk makes it quick and easy for you to see which of your campaigns are driving not only enquiries, but actual residential move-ins. We have an in-depth understanding of the sector to provide you with relevant advice and support. Plus, our care sector specific templates are tailored to your account so it is set-up in a way that suits the needs of your care home, or care home group.

Cut your marketing costs

Reduce your PPC cost by focusing on the keywords responsible for enquiries and move-ins. Uncover the activities that work and those that don’t, for complete optimisation.

Fine tune your campaigns

Segment your enquiries by region, campaign, or even by individual home, and use the insight to tweak your marketing activities for specific audiences.

Get to know your audience

Get a complete picture of your prospect’s online and offline journey, including the things that influence their decision-making at every stage.

Discover actionable insights

Automatically detect keywords spoken in phone conversations, identify trends and adapt your strategy to improve conversions.

Learn how to increase conversions and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

You're in good company

Care home businesses using Mediahawk to succeed every day

Get attribution insights on all of your key channels, and more

Google My Business

carehome.co.uk

Facebook

Each of your care home websites

Our clients love Mediahawk

Tom Holloway

Barchester Healthcare

Barchester Healthcare used call tracking to drive a significant uplift in care home occupancy through paid search. They now understand which marketing campaigns generate phone calls, as well as online enquiries, and are able to target their advertising more effectively.

See how care home marketers benefit from Mediahawk

“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”

Wendy Westbury, Director of Sales and Marketing, Dormy Care Communities
Dormy Care Communities

“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”

Mandy Macara, Head of Marketing, Barchester Healthcare
Care home residents.

Some care home resources you may find useful

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Care homes: 7 marketing tactics for a new era

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Care home enquiries: Top sources revealed in infographic

Where do most care home enquiries come from – and what are customers searching for? We’ve published some new research in a…

Ready to learn more about Mediahawk?

Book a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

See our pricing packages

Buy call tracking online and get started today, or speak to our team about bespoke pricing options.