With Mediahawk, you can continuously assess the performance of your marketing strategy in deep detail, combining various metrics to help you understand which activities lead to the most promising inquiries. You can then optimise your strategy to prioritise the channels and campaigns that lead to the highest number of move-ins, improving your occupancy rates.

Potential residents and their families are taking longer than ever to research and select the right care home, which makes their journey more complicated and harder for marketers to track. Call tracking helps you build a detailed picture of every prospective move-in’s journey, and make sure you’re engaging with them at the right time to encourage enquiries.

To measure ROI, you need to know how your care home marketing strategy is performing. Mediahawk’s tracking and reporting features give you deep insight into which channels and campaigns are delivering enquiries, and how effectively your website, resources, and team are converting those enquiries into move-ins. When you know which sources and activities are increasing care resident volumes, you’ll have a clear picture of your ROI.

You can assign individual numbers to each of your care home directory listings. That way, when a call comes in from the directory, or a prospective resident continues their journey on your website, you know exactly which listing prompted their call. That means you can prioritise your spend and focus on the directories that provide the most traffic.

Yes. As an OFCOM registered and regulated, PECR regulated telecoms provider, Mediahawk is also ICO registered and Cyber Essentials certified, giving care providers confidence in how their data is handled. Our information security undergoes continuous risk assessment, backed by strong controls and a robust incident management system. Using our redaction tool, sensitive personal details, such as credit card information, are automatically removed from call recordings and transcripts, and multi-factor authentication adds an extra layer of protection for your users and data.

Call tracking for care homes is a marketing tool, not a resident call system. It records and analyses inbound phone enquiries, tracking which marketing channels (e.g. PPC, SEO, referrals etc) generate calls from care seekers, so care homes can measure return on investment (ROI) and improve their marketing spend. It has no connection to nurse call or emergency alert systems used within a care facility.