Understanding which of your care home’s marketing activities are generating enquiries and which aren’t can be a real headache. Mediahawk gives you instant visibility into where these valuable enquiries come from with 100% marketing attribution.
Mediahawk makes it quick and easy for you to see which of your campaigns are driving not only enquiries, but actual residential move-ins. We have an in-depth understanding of the sector to provide you with relevant advice and support. Plus, our care sector specific templates are tailored to your account so it is set-up in a way that suits the needs of your care home, or care home group.
Reduce your PPC cost by focusing on the keywords responsible for enquiries and move-ins. Uncover the activities that work and those that don’t, for complete optimisation.
Segment your enquiries by region, campaign, or even by individual home, and use the insight to tweak your marketing activities for specific audiences.
Get a complete picture of your prospect’s online and offline journey, including the things that influence their decision-making at every stage.
Automatically detect keywords spoken in phone conversations, identify trends and adapt your strategy to improve conversions.
Google My Business
Each of your care home websites
Barchester Healthcare used call tracking to drive a significant uplift in care home occupancy through paid search. They now understand which marketing campaigns generate phone calls, as well as online enquiries, and are able to target their advertising more effectively.
“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Buy call tracking online and get started today, or speak to our team about bespoke pricing options.