A 360-degree customer view is a complete, unified profile of every customer that brings together data from every touchpoint – online and offline. This includes website visits, phone calls, emails, form fills, purchases, ad clicks, and other interactions.
Mediahawk’s marketing analytics tool connects these data points to show a single customer view across omni-channel journeys. That means you can see how someone found you, what campaigns they engaged with, and what actions they took – right through to conversion and beyond.
This level of insight helps marketers:
- Deliver more personalised, relevant campaigns
- Understand what’s really driving leads and sales
- Improve targeting and segmentation
- Align marketing and sales around shared data
Ultimately, it empowers you to make smarter, data-driven decisions that improve results and customer experience.