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Marketing analytics tools for campaign optimisation and business growth
With Mediahawk’s marketing analytics platform, see which online and offline marketing activities bring the most leads and sales. Never miss a lead again with 100% marketing attribution across every channel.
Book your demo today
Leave us a few brief details and we’ll be in touch to arrange your free demo with a Mediahawk expert.How Mediahawk marketing analytics software helps you
Map the customer journey
Get an insight into your customers’ journeys so you can better optimise your campaigns and marketing strategies.
Optimise campaigns for growth
Use advanced call tracking to see which campaigns are performing well and invest more time and money into tactics that work.
Make budget go further
Cut spend on campaigns that don’t deliver results and get the most out of your marketing budget.
Drive up leads and sales
Use insights to improve customer service and customer experience, helping to boost conversions.
The only marketing insights and analytics tool you’ll need
Reporting
Know the real ROI of your marketing activities, with customised dashboards and reports, loaded with actionable insight.
Integrations
Mediahawk integrates with the rest of your marketing stack – including Google Analytics and Google Ads, Data Studio, Salesforce, HubSpot, Zapier and many more.
Attribution
Bring your online and offline marketing activities together and see which channels lead to conversions.
Simple set up
Mediahawk is quick to set up – no coding is required. And our support team is here for you if you need them, at no extra charge.
Speech analytics
Now you can categorise calls automatically using the words and phrases spoken by customers. Understand your customers in greater detail and improve your marketing messaging and tactics.
Get complete clarity on your marketing spend
You could be wasting precious spend on ineffective campaigns. Mediahawk identifies your best performing channels and campaigns, and the sources that assist them, so you can focus budget on what works best. Request a demo today to find out more.
What is marketing analytics?
As a marketer, you need a reliable way to measure the performance of your campaigns. Marketing analytics tools help you do this.
When you have accurate and reliable campaign performance insights, you can develop your marketing strategy for success, prove the value of your efforts and justify your marketing spend to the board.
How does Mediahawk marketing analytics work?
In Mediahawk, a unique tracking code is assigned to all your marketing sources, while unique phone numbers can be applied to your social channels, billboard ads, direct mail and more.
When a prospect or customer calls you, Mediahawk collects data, including the caller’s details and the marketing source where the call originated.
Mediahawk can also transcribe the content of your phone conversations using call recording and speech analytics. The recording is analysed to uncover any insights on whether the lead is a profitable one, as well as which product or service they are looking for.
The insights can then be presented in easy-to-build reports and dashboards. It allows you to visualise your data clearly so you can optimise future campaigns for success.
Why should you invest in marketing analytics?
With Mediahawk’s marketing analytics tools, you’ll see the full customer journey, across both online and offline journeys.
You’ll know all the touchpoints prospects and customers have – including at the middle stages of the buying journey, which can be notoriously difficult to track.
It means you can pinpoint areas to invest in, helping you achieve a greater number of conversions without increasing spend.
What’s more, it helps you make improvements to ROI. When you know which campaigns are underperforming, you can divert budget elsewhere, cutting waste and maximising your returns.
Our clients at a glance
We work with brands big and small to help them grow and succeed every day.
Read how businesses level up with Mediahawk
“Call tracking is crucial to any marketing strategy. Mediahawk is a vital part of Bamboo Nine’s strategy, because we are able to implement the data we receive and use it intelligently to make sure our campaigns yield the best results.”
Chris Rivera, Campaign Director, Bamboo Nine
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Mandy Macara, Head of Marketing, Barchester Healthcare
“In our Google Ads campaign we were able to identify the exact keywords which were driving calls from our potential and existing clients, enabling us to cut costs on the ineffective search terms and focus our efforts on those that were driving new enquiries. We saved around 22% of our spend from Ads. We now use this saving to advertise our profitable keywords more prominently.”
Tom Robinson, Marketing, Direct Collection Bailiffs Ltd
“We have been using Mediahawk’s call tracking for over five years to help us make better marketing decisions in our business. The introduction of call scoring and listening to our recorded calls, has raised the game even higher. The increased insight has put in place a series of changes that we would not necessarily have had the confidence to make. These changes are vital to the future of the business to ensure FJ Chalke thrives for another 80 years.”
Steve Fowler, Dealer Principal, FJ Chalke
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Justin Deaville, Managing Director, Receptional
“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”
Matthew Jackson, Digital Marketing Manager, Stowe Family Law
“Just wanted to say thank you for the Google Universal Analytics custom dimension integration. It’s working great, and I now have great visibility on where our spend is going on a daily basis. I love it!”
Michael Sheppard, Digital Marketing Manager, WorldPay
Mediahawk in numbers
2000+
Integrations completed
500+
Happy clients
1000+
Person hours saved
80+
Countries served
Google reviews
Kit Neill
MediaHawk have been fantastic when we have worked together – their call tracking system gives us an unparalleled view of the value our work creates for clients. The platform is really easy to use and the team have been really helpful and responsive throughout. We will definitely be working with them more in future.
Barchester Healthcare
Mediahawk are a fantastic company to work with. Their customer service is outstanding and nothing is ever too much trouble for them. Their platform is very easy to use and has allowed us to become even smarter with our marketing spend.
Richard Kadri-Langford
Mediahawk are a superbly run company. The product(s) are great and deliver a level of insight that is invaluable to any marketeer who wants to really know which of their activities are driving phone conversations. not only that, but integrations allow us to analyse the customer journey and tie that back into making UX decisions which increase conversion and deliver tangible results. The client service team are always friendly, helpful and supportive. Equally, they always act promptly and without delay which makes working with them, so much easier. Great product, great team, great service.
Ben Jamieson
We use Mediahawk across our group of websites, and it’s great. Delivers the insights we need that are easily reportable. But it’s the service we have had from Mediahawk which led me to leave the review. Their staff are fantastic, and they are the most helpful bunch you could ever work with. I wish every company we dealt with were so approachable and helpful.
Robi Chowdhury
We’ve been using MediaHawk in our company for just over a year now. Very happy with the service that we’ve received. Extremely helpful staff at the company. The data that we receive is absolutely invaluable. Would highly recommend.
Ready to learn more about Mediahawk?
Book a demo
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Read client success stories
Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.