See the leads and sales your website generates
Mediahawk’s visitor level call tracking (also known as website call tracking) shows you which keywords and marketing sources callers use to find your website, helping you improve your marketing strategy and boost ROI.
Visitor level call tracking (or website call tracking) helps you maximise the performance of your website and your digital marketing campaigns. It means you can know which of your phone leads come through your website and what interests them along the way.
The phone is often one of your biggest sources of business, so it’s essential that you track it. If you don’t have website call tracking software in place, you’re missing out on key analytics that can boost your conversions.
Tracking calls helps you build a successful marketing strategy. You’ll know what campaigns perform well – and where to improve – while gaining a valuable understanding of your customer journeys. This gives you the best chance to boost your return on investment.
Visitor level call tracking allows you to track phone calls made as a result of your digital marketing campaigns and website experience. It can give you several helpful insights: who’s calling, where they’re located, how they found your site and what they did on it. Build detailed profiles of customers and their journeys, helping you create more successful marketing strategies.
We provide great-looking, easy-to-use call tracking reports to fully understand where your phone calls came from. You’ll see:
When a website visitor makes a call, the actions are linked in Mediahawk. This allows you to see the source the visitor originated from (including keywords if they came from PPC), the pages they viewed on your website, calls they made to your business, and any subsequent visits to your site.
It’s easier than ever to deploy website call tracking by using dynamic call tracking numbers. Using Google Tag Manager, you don’t even need to touch your HTML. By linking your Mediahawk account to your Google Tag Manager account, your call tracking software can be set up automatically.
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Read our client case studies and see how marketers uncover hidden customer insights and drive campaign success with Mediahawk.