More insightful analytics with secondary dimensions

Anything that helps you get the job done faster or better helps. Marketers and agency Account Managers are notoriously low on time.

Mediahawk’s call tracking features are designed to make your work easier so you spend more time using your data – rather than trying to find it.

You’re already familiar with using secondary dimensions in Google Analytics – and how it provides a fast and powerful way to ‘pivot’ reports in different ways.

Mediahawk enables you to use exactly the same feature to view your call analytics.

Take, for example, a typical cross-channel campaign you’re implementing for a client – or for the business you work for.

You probably already use ad campaign tags to bring together all of your telephone response in one convenient place.

Secondary dimensions allow you to bring this information together quickly and easily. Simply select the secondary dimension dropdown and highlight the campaign tag that you’ve pre-defined.

The screen capture below shows what this will look like. In this example we’ve also used in-page filtering to remove other data lines.

For a marketing manager or agency account manager this is a great way to filter out other advertising noise created on the target website and drill solely into the area you are reporting on.

More secondary dimensions

There are many other ways to couple our call analytics with your digital advertising. If you haven’t used it yet, try the following:

  • Use tagging and secondary dimensions to pull together call responses from your Google Ads account. Insight you can get includes ad position, ad group,utm_keyword and more.
  • Use Mediahawk in-call or post-call attribution features to show revenue by advertising source and then any other ad tag, such as advertising creative.
  • Allocate call categories to calls using our call scoring feature and see what type of enquiries you’re receiving: real sales leads or less revenue-significant support calls.

I hope that has whet your appetite. We have many more features in our pipeline that will ensure Mediahawk remains the most fully-featured, usable, and powerful call tracking platform.

About the author - Natalia Selby

Marketing Executive at Mediahawk, with 20 years experience in analytics and content management.

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