Where do most care home enquiries come from – and what are customers searching for? We’ve published some new research in a useful infographic which provides answers that may surprise you, with Google My Business emerging as a star performer.
The insights are essential reading for care home marketers looking to optimise their spend, connect with customers and maximise occupancy.
“This research underlines the critical importance of every care home’s Google profile. Fortunately, there are ways to sharpen up your brand’s performance here, and see a positive impact on your enquiries,” says Harry Bott, Director at Mediahawk.