One of the most frequent questions we’re asked is “how can I track which keywords people use to find us?”
By integrating your Google Ads account with Mediahawk, you can fill in the missing gaps in your marketing analytics:
- Attribute calls to individual keywords, campaigns, and ad groups
- Extract Ad Group and Campaign data from Ads to build new reports in Mediahawk
- Ensure Auto-tagging and Tracking templates are setup for Mediahawk to track correctly
- Send call conversions straight to Google Ads.
It’s quick and easy to edit your ads in Google Ads to ensure that you’re capturing the keywords that are driving both online and offline conversions from your display advertising.