Multichannel call tracking and marketing attribution

Track, analyse and attribute leads across online and offline marketing campaigns with Mediahawk.

Be confident in your marketing decisions

Marketers love Mediahawk for its effortless lead tracking, powerful marketing attribution and in-depth audience insight features.

Call and lead tracking

  • Put in-depth lead insights at your fingertips, with easy-to-digest, customisable dashboards and reports
  • Track leads in real-time, across phone calls, website forms, PPC, live chat, physical events and more
  • Categorise leads automatically based on the words and phrases they use during phone calls
  • Get trackable phone numbers to use across your campaigns. They’re never re-used, so data is always accurate

Marketing attribution

  • Quickly and easily attribute leads to their original source and assisted sources with multichannel attribution
  • See the true ROI of your marketing activities, by connecting Mediahawk insights directly with your CRM data
  • Discover trends over time for every marketing channel – both online and offline
  • Report on over 50 different marketing data points, including the source, medium, keyword and originating campaign

Audience insight

  • Get a complete picture of the customer journey, across digital channels and phone calls
  • Automatically spot keywords in phone conversations to categorise customers and analyse buying intent
  • Score prospects to identify and prioritise hot leads and high-performing campaigns
  • See when your audience is most active and where they are based, to help you better target campaigns

Integrations

Connect data from other tools in your martech stack with Mediahawk for complete marketing attribution and analysis

See call details from Mediahawk directly in Google Analytics, Ads, Data Studio, Salesforce, Microsoft Power BI and more

Use Zapier to link Mediahawk with your web applications

Build your own integrations with our API – pulling 80+ data points from Mediahawk to any system

See Mediahawk in action

Join Faye Thomassen, Mediahawk’s Head of Marketing, and discover the call tracking and marketing attribution features that marketers love.

Learn how to increase conversions by 25% and improve ROI

Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.

Frequently asked questions

You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.

Not at all. You can apply dynamic numbers to your website in four different ways, using Google Tag Manager, applying the code to your website HTML, or using our WordPress plugin. 

To track your offline marketing, you just need to place your static numbers on your newspaper, magazine, leaflet, or out-of-home advertising. It’s as easy as that. You don’t need to change your phones or install any additional hardware to get started.

Call tracking does not adversely affect your SEO. Implemented properly, it enables you to attribute leads and revenue more accurately, allowing you to see the true impact of your SEO spend on your ROI. You can do this in two ways using both dynamic and static call tracking solutions. 

Dynamic call tracking for your website shows you the calls, conversions, and visits from all your marketing channels – including organic. You’ll see exactly what pages and content your prospects are interacting with. With this insight, you can optimise, or create more content, to drive more calls and conversions.

Google My Business is often overlooked as an organic source because businesses don’t track it effectively. Using a unique static number on your Google My Business listing means prospects who contact you directly from the search results page can still be attributed correctly to organic, and you can accurately gauge how important it is in the customer journey.

Mediahawk provides you with even more detailed insight than you get from Google, including:

  • Call start and end times
  • Call duration
  • The caller’s area code
  • Whether the call was answered or not, and
  • Conversions.

Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:

  • Call recordings
  • The caller line identity (CLI)
  • Their journey through your website, IP address, the page they were on when they called
  • All historical interactions (previous calls, website visits and any scoring notes), and
  • Advanced call handling and call management features.

You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.

Yes we do. All our clients join our Client Excellence Programme, which means we’re here to support you from day one. From full onboarding for new clients, to ongoing training and assistance with integrations, we’re on hand to make sure get the most out of your Mediahawk account. There are no extra costs – it’s all included in your account. We also provide a support portal with detailed instructions and training videos. To get in touch with Client Services, you can call, email or use the live chat option on our website.

Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.

Yes we do. We provide local numbers for Europe, the Middle East, Africa, Asia Pacific, United States and the Americas. We also provide toll free numbers for the US and Canada. More information on the countries we support is here. If you are looking for call tracking for a country not on our list, please get in touch.

Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:

Mediahawk is committed to security and compliance. We are an OFCOM registered and regulated and PECR regulated, telecoms provider, ICO registered and Cyber Essentials certified. Our information security is continuously risk assessed, and we adhere to regulatory compliance with strong controls, supported and maintained by robust incident management systems. Find out more:

Request a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

30-day money-back guarantee, and first 1,000 minutes free!

There’s no risk trying Mediahawk. If you’re not satisfied with Mediahawk after 30 days, we’ll refund your subscription and the first 1,000 minutes are on us! We take pride in making our client’s lives easier.