Event

Xchange Analytics 2025

Mediahawk’s exclusive annual conference empowers marketers with insight and debate to tackle today’s key issues and opportunities.

The theme for this year was ‘Navigating the changing landscape’.

Thursday, 19 June 2025
Michael Morrell CEO presenting at Mediahawk's Marketing Xchange Analytics event.

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What to expect for 2025

Navigating the changing landscape

With the amount of change in technology and consumer behaviour recently, marketers are facing a massive challenge to stay ahead. This is what we looked to tackle at our 2025 Marketing Xchange Analytics conference.

We examined the impact that zero-click searches, AI, and complex customer journeys are having on marketing performance, and how analytics is key to helping your marketing thrive in this shifting world.

Practical, in-depth talks from experts and interactive roundtables inspired actionable change for marketers seeking to harness the power of data-driven decision-making.

Take a look at some of the highlights from our 2024 event.

Dex Hunter-Torricke.

Keynote speaker: Dex Hunter-Torricke

Dex Hunter-Torricke is a renowned emerging technologies expert and communications leader. With more than a decade working at the heart of the technology industry, he has managed communications for some of the most-influential and admired Silicon Valley leaders and corporations of our day.

From 2012-2016, he led the executive communications team at Facebook, where he served as personal speechwriter to Mark Zuckerberg. He then went on to join SpaceX as Senior Director of Communications. He later served as the VP Global Communications and Public Engagement for the Oversight Board for Meta, the independent body that makes decisions on Facebook and Instagram’s most challenging content issues.

Dex brings a front-row perspective on how AI and emerging technologies are reshaping business, communication, and marketing. As keynote speaker at Marketing Xchange Analytics, Dex will explore how marketers can navigate a fast-changing landscape – from AI and search, to social and analytics – to better connect with customers and create future-ready strategies. His session will offer real-world insights, practical takeaways, and inspiration to help marketers evolve with confidence.

Here's what our previous attendees have said about Xchange Analytics

“The event today has been great, especially the speeches around AI technology. It’s great to see familiar faces from previous events, meeting and talking with other sectors. Overall, the day’s been great so far.”

Tom Wickham - attended June 2024

“Marketing Xchange Analytics has been great. Having the opportunity to learn what is going on in the AI world, see the latest features coming out with Mediahawk, and finally, just being able to have open-ended discussion on multiple different topics across the Mediahawk platform, analytics, AI, and so on. It’s been a great day.”

Ryan Boorman - attended June 2024

“Events like this are really essential, all marketing professionals are having to keep up with the latest insights, legislation, tools, and I think events like this give you that in one place, but also give you the peer to peer learning that you get from sessions like the roundtable. So events like this are invaluable.”

Katie King - Keynote speaker June 2024

“Marketing Xchange Analytics has been fantastic. It’s been great to speak to like-minded marketing professionals, to see the latest AI developments and of course see the latest Mediahawk products as well.”

Chris Hooker, attendee June 2024

“Marketing Xchange Analytics has been fantastic today. Katie King has been fantastic as a keynote speaker. It’s been so informative, to understand some of the capabilities of AI, what the tool can do, and to see the new product release coming imminently. I’m actually excited to get back to the office so that we can start to implement some of these ideas and get hands on with the tech.”

Connor Jones - attended June 2024

“The event today has been really good. I’ve learned some interesting information around the AI process. We now need to find a way to bring that into our business, what that looks like, what our next steps are and I’m looking forward to the rest of the day.”

Craig Herbert - attended June 2024

“Excellent day, very insightful, and a great atmosphere.”

Xchange Analytics attendee, June 2024

“Great venue, brilliant speaker, great planning of day.”

Xchange Analytics attendee, June 2024

“I liked hearing from other marketing professionals from different industries and meeting more of the Mediahawk team.”

Xchange Analytics attendee, June 2024

“Very friendly atmosphere and great insight.”

Xchange Analytics attendee, June 2024

“The event today – absolutely fantastic. The calibre of people in the room. Everyone here is here to learn, and I think everyone is really engaging and open-minded to share their experiences. It’s been great fun.”

George Davies, attendee June 2023

“I found the event really, really insightful today. Really good keynote speakers. Lots of like-minded people. Really enjoyable as a whole. I highly recommend it.”

Raife Wieland, attendee June 2023

“Meeting with like-minded people who are using the platform. I’m learning new tricks. There’s really good keynote speakers. It’s been really fab.”

Sophie Middleton, attendee June 2023

“Some really insightful conversations so far. I particularly enjoyed the workshop, hearing views of other people from other industries has been really insightful and really helpful.”

Allen Scott, attendee June 2023

“It’s nice to have a mix of sectors. I think that all the challenges we are facing are the same or similar in other sectors, other marketplaces. It’s a great fun day.”

Barbara Fogden, attendee June 2023

“Wonderful location, wonderful people, wonderful presentations. What’s not to like? It’s been absolutely fantastic!”

Allen Scott, attendee June 2023

“Great presentations providing strong food for thought.”

Xchange Analytics attendee, June 2023

“An excellent, informative and inspiring day. Some great nuggets to take away.”

Xchange Analytics attendee, June 2023

“It was nicely informal and very friendly. The talks and information provided were hugely interesting.”

Xchange Analytics attendee, June 2023

“Without a doubt, I’ve learnt more today than I have from other marketing events I’ve attended.”

Xchange Analytics attendee, October 2019

“Very interesting guest speakers and inspiring discussions… this forum is a great opportunity to exchange ideas.”

Xchange Analytics attendee, October 2019

“I really enjoyed listening to the presentations and the open discussion was really eye opening.”

Xchange Analytics attendee, October 2019

Register your interest for Marketing Xchange Analytics 2026

This is an invite-only event. If you are interested in attending, please complete this form and we'll be in touch.

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