How smarter attribution helps agencies prove ROI – and win more business

Do you have the data and insights you need to prove the value of your services to your clients?

With so many moving parts in every strategy, marketing agencies often struggle to demonstrate return on investment (ROI) as clearly as clients demand. This kind of data doesn’t always come easily; it can be complex and time consuming, especially if you’re using a wide range of paid channels.

Mediahawk delivers the perfect mix of tracking and analysis, to help you understand which activities are delivering the biggest returns and how to optimise your strategy.

Our call tracking and marketing attribution tools capture the insights you need to show clients just how effective your work is for meeting their goals – so they keep coming back. And by joining our Agency Partner Programme, you can extract even more value from your activities.

Here’s how it works.

Are you missing out on PPC attribution?

Even though many customer service channels have shifted towards digital, nearly 80% of consumers still believe the phone channel is important for communicating with businesses.

So, if you don’t have eyes on whether your pay-per-click (PPC) strategy is driving high-intent prospects to call your clients, there could be a significant hole in your attribution model. Here’s how to fill it.

Track the journey from click to call

For a 360-degree view of PPC performance, you and your clients need visitor-level call tracking.

Mediahawk helps you measure how many calls come directly from your paid media and enables you to track the customer journey in detail.

It works by assigning a unique number to each web visitor. Mediahawk logs actions – such as which pages they interacted with before calling, and how many visits they made – as well as the marketing source.

Learn more from every call with Speech Analytics

Using conversational AI, Speech Analytics automatically analyses themes and outcomes of calls. It also categorises calls by keywords.

By drilling down into this level of detail for each of your clients’ calls, you can discover more about your target audiences, and use this insight to reach more of those prospects.

Connect revenue to activities with Sales Matching

With better data, you can build a clearer, more complete picture of how your strategy is performing – helping clients see the full value you deliver.

In Mediahawk, our Sales Matching feature lets you link revenue directly to marketing channels and activities, giving you definitive proof of ROI.

“We often find our clients are performing better than they thought – especially when they’d previously focused only on tracking clicks,” says Faye Thomassen, Head of Marketing at Mediahawk.

“Call tracking and analysis adds the missing puzzle piece, linking phone calls back to their true source – not just the last page or resource – and revealing extra insights from the conversation itself.”

“We often find our clients are performing better than they thought – especially when they’d previously focused only on tracking clicks,” says Faye Thomassen, Head of Marketing at Mediahawk.

“We often find our clients are performing better than they thought – especially when they’d previously focused only on tracking clicks. Call tracking and analysis adds the missing puzzle piece, linking phone calls back to their true source – not just the last page or resource – and revealing extra insights from the conversation itself.”
– Faye Thomassen, Head of Marketing, Mediahawk

Every piece of relevant data. Exactly where you need it.

Mediahawk is built to fit effortlessly into your agency’s workflow, delivering insights from every activity – without the need for time-consuming manual analysis.

You can automatically push data from Mediahawk into all your essential tools, including…

• Looker Studio
• Google Ads
• Meta Ads Manager
• HubSpot

…and many more, for a simpler way to optimise activities across all your campaigns.

This delivers stronger, more detailed insights to pass on to your clients, adding value to your partnership and making it easier to show progress towards your clients’ goals. “The reason we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns,” explains Raife Wieland, Founder and Director of digital agency Promote Online.

“The reason we partner with Mediahawk is the fact that we can actually prove beyond doubt the success of our campaigns.”
– Raife Wieland, Founder and Director, Promote Online

Achieve more with Mediahawk’s Agency Partner Programme

Every Mediahawk client benefits from powerful features like call tracking, marketing attribution, and speech analysis to understand the customer journey. But for marketing agencies, there’s an added layer of tools that make Mediahawk an essential part of your analytics toolkit.

By joining our Agency Partner Programme, you’ll have access to our Partner Portal, alongside other exclusive benefits. This dashboard offers both in-depth and at-a-glance views of your client accounts for:

• Effortless management
• Easier reporting, and
• Full visibility of your client results.

“We’re here to help our agency clients succeed,” adds Colin Hudson, Head of Client Services at Mediahawk. “On top of Mediahawk’s core features and tools, we offer comprehensive onboarding, technical support, and even routes to help you expand your client base, including listing your agency in our Partner Directory, posting guest blogs, and collaborating on webinars.”

“We’re here to help our agency clients succeed. On top of Mediahawk’s core features and tools, we offer comprehensive onboarding, technical support, and even routes to help you expand your client base, including listing your agency in our Partner Directory, posting guest blogs, and collaborating on webinars.”
– Colin Hudson, Head of Client Services, Mediahawk

Summary

As part of Mediahawk’s Agency Partner programme, you’ll have everything you need to:

• Maximise PPC performance
• Track all the calls your activities generate
• Clearly link your strategy to client revenue

Partnering with Mediahawk means you can have more confident conversations with clients, get sign-off on case studies more easily, and make it simpler to win new work. It’s all about helping you show the value you deliver – without adding extra hassle.

“We now use call tracking for every one of our clients as standard,” says Raife. “Because, ultimately, it means that they get the best performance from our digital marketing.”