Google Business Profile integration
See the real impact of your Google Business Profile on customer journeys and revenue
Mediahawk’s integration with Google Business Profile (GBP) enables you to effortlessly and accurately:
- Understand the influence of Google Business Profile on the full customer journey
- Prove how many calls and how much revenue your profile generates
- Optimise local search presence for high-intent phone leads
- Track and compare performance across locations
- Eliminate wasted ad spend by attributing enquiries to the right source
Why Google Business Profile matters to marketers
First stop for customers
Google Business Profile is where your customers and prospects check (and leave) reviews, maps, directions, and opening hours. Calls from your Google Business Profile tend to be high-intent.
A key part of organic search
Your profile sits alongside organic results, but for many people it’s the first thing they engage with. Reviews, directions, opening hours, and click-to-call buttons make Google Business Profile the fastest route to action.
The attribution gap
Without the right tracking, you can’t tell whether calls or website came from GBP directly or organic search results - making it impossible to accurately optimise your marketing activities and prove ROI.
Proud to be a Google Cloud Partner
Easily integrate Mediahawk with Google’s suite of marketing products, so your call tracking data and insights are always where you need them.
Turn Google Business Profile into a performance channel
Track every call and see the bigger picture
- Track website clicks to calls: Dynamic call tracking shows the full online journey before the phone rings, so you know what drove the enquiry.
- Calls direct from your Google Business Profile: Unique static numbers on your listings capture high-intent leads, even if they never visit your website.
- Website traffic from your profile: Use UTM-tagged links on your profile to compare traffic acquisition and user journeys from GBP against your paid and other activities.
- Gain detailed insight with Parameter Connect: Understand the true performance of all your organic channels and see how they stack up against each other.
Understand your customers and improve their experience
- Fine-tune the journey with Speech Analytics data: Uncover intent, buying signals, and trends straight from customer conversations.
- Identify common questions: Spot recurring customer queries to refine your messaging and web content.
- Measure call quality: Differentiate genuine sales opportunities from customer service or low-value calls.
- Improve the customer experience: Use insights from calls to streamline interactions, reduce friction, and make it easier for customers to get the information or help they need.
- Customer journey insight: See how Google Business Profile interactions connect to calls and enquiries, giving you a clearer view of the full path to conversion.
Maximise and prove the impact of every call
- Marketing attribution: Connect calls and conversions directly to each GBP listing to understand which are driving the most value for your business.
- Multi-location comparison: Benchmark performance across locations to spot growth opportunities and prioritise marketing investment.
- Track outcomes, not just calls: Track which enquiries actually convert into customers, not just the number of calls, so you can focus on what truly drives revenue.
Mediahawk integrations
Read how businesses level up with Mediahawk
“Mediahawk’s reporting features map the entire customer journey and provide insights to shape future campaigns – particularly useful when considering whether or not to tweak a campaign.”
“With Mediahawk, marketing attribution reporting is now much more comprehensive than it’s ever been before.”
Ready to learn more about Mediahawk?
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.
