Xchange Analytics 2024
Marketing Xchange Analytics is an annual event bringing together influential speakers and marketing professionals to meet, learn, and discuss the latest in marketing analytics.
It’s an exclusive opportunity to listen to and engage with established speakers who are recognised for their marketing expertise. This year we were thrilled to have Katie King, leading Artificial Intelligence (AI) strategist, join us us as our keynote speaker.
Marketing Xchange Analytics 2024
The theme for this years’ conference was ‘From data to decisions‘. We delved into AI applications for marketing, strategies for optimising the customer journey through data, and the changing landscape of marketing analytics.
Katie King, leading Artificial Intelligence (AI) strategist, joined us as our keynote speaker and shared case studies such as Volkswagen who implemented an automated system that analyzes real-time data to identify the most effective ad placements and target audiences. This enabled them to reduce ad spend by 20% while increasing sales. Also BMW who partnered with an advertising agency to project AI-generated art onto their 8 Series Gran Coupé. This innovative campaign aimed to connect with BMW’s target audience on an emotional level and highlight the brand’s creativity and innovation.
From data to decisions
Following the keynote, Murray Picton, Head of Development, and Colin Hudson, Head of Client Services, presented a Mediahawk masterclass on ‘Understanding your leads’.
This was followed in the afternoon with practical sessions focused on strategies and tactics for kickstarting your AI adoption, including a workshop with Katie, interactive roundtables, and finally a panel discussion.
Keynote speaker: Katie King
Voted the leading AI strategist and 'Top 10 influencer in AI' in 2023
Katie King is a published author, keynote speaker, and consultant on Artificial Intelligence (AI), generative AI, and business transformation.
Voted the leading AI strategist and ‘Top 10 influencer in AI’ in 2023, Katie has over 30 years of consulting experience across a range of sectors.
She has advised many of the world’s leading business leaders and organisations, as well as schools, colleges, and universities, has delivered two TEDx talks, and is a regular speaker worldwide.