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From forecourt to phone: what car buyers’ calls are really telling your Google Ads account

Car buyers compare constantly. They compare models, prices, finance deals, and dealerships, often across several tabs at once. Then, when they’re ready…

What the UK’s biggest Toyota dealer group can teach marketers about loyalty in the EV era

Electric vehicles are reshaping the car-buying journey. Buyers compare more brands. Ask more questions. Take longer to decide. For manufacturers and retailers…

Enquiries fill a spreadsheet. Sales fill a forecourt.

Two campaigns can generate the same number of enquiries and deliver very different results. One brings in buyers ready to walk away…

What your sales calls are really telling you: AI Speech Analytics for dealerships

Every day, your dealerships take hundreds of calls. A buyer comparing two models. A parent asking about finance for a first car.

Three ways automotive marketers are driving high-quality leads

Our latest data shows dealership enquiries are rising – but are sales up too? Here’s how to attract more high-intent leads, not…

What the data says about automotive marketing in 2026 and what to do about it

If you work in automotive marketing, you’ll know 2026 has started strongly. But strong call volumes and rising web traffic don’t automatically…

Trends shaping the automotive industry | Spring 2026 [on-demand webinar]

Watch our on-demand webinar and discover the key marketing trends for automotive from spring 2026.

Automotive trends report: marketing trends spring 2026

New car enquiries are rising. Call volumes are up. And yet automotive marketers are under more pressure than ever to prove their…

Automotive trends report: Autumn 2025

The automotive market has transformed. New entrants are reshaping competition, buyers are doing more research before making contact, and the channels driving…