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News and blogs

Three ways automotive marketers are driving high-quality leads

Three ways automotive marketers are driving high-quality leads
Our latest data shows dealership enquiries are rising – but are sales up too? Here’s how to attract more high-intent leads, not…
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What the data says about automotive marketing in 2026 and what to do about it

What the data says about automotive marketing in 2026 and what to do about it
If you work in automotive marketing, you’ll know 2026 has started strongly. But strong call volumes and rising web traffic don’t automatically…
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Three steps to track the car buyer journey from source to sale

Three steps to track the car buyer journey from source to sale
As car buyer behaviour shifts, marketers need to find ways to fill the gaps in their attribution model, so they can understand…
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How to prove your marketing drives vehicle sales

How to prove your marketing drives vehicle sales
Linking marketing to revenue is notoriously difficult. But what if you could prove – and increase – the impact of your marketing…
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AM Live 2025: Key takeaways from the day

AM Live 2025: Key takeaways from the day
You could sum-up the general mood at Automotive Management Live 2025 in one word: Uncertainty, a state of not…
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Capture more enquiries with call tracking: A quick-start guide for car dealerships

Capture more enquiries with call tracking: A quick-start guide for car dealerships
Most automotive dealers know phone calls matter, but few can tell you which marketing efforts actually drive them – or what happens…
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Learning resources

Trends shaping the automotive industry | Spring 2026 [on-demand webinar]

Trends shaping the automotive industry | Spring 2026 [on-demand webinar]
Watch our on-demand webinar and discover the key marketing trends for automotive from spring 2026.
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Automotive trends report: marketing trends spring 2026

Automotive trends report: marketing trends spring 2026
New car enquiries are rising. Call volumes are up. And yet automotive marketers are under more pressure than ever to prove their…
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Automotive trends report: Autumn 2025

Automotive trends report: Autumn 2025
The automotive market has transformed. New entrants are reshaping competition, buyers are doing more research before making contact, and the channels driving…
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Case studies and testimonials

Prospecting Dynamics

Prospecting Dynamics
Prospecting Dynamics share how they combine their expertise with Mediahawk's Speech Analytics to turn phone calls into car sales.
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AvailableCar

AvailableCar
AvailableCar share how they increase sales by using Mediahawk to track the full customer journey
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Caffyns | Tom Wickham

Caffyns

Caffyns | Tom Wickham
"Mediahawk gives us a lot more data than we ever will get from GA4. Looking at actual customer journey's, it's much more…
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Allen Motor Group | Craig Herbert

Allen Motor Group

Allen Motor Group | Craig Herbert
"Call tracking has helped the business in a number of different ways... it has made a difference already to what the business…
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Birchwood Group | Ryan Boorman

Birchwood Group

Birchwood Group | Ryan Boorman
“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it…
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Steven Eagell | Chris Hooker

Steven Eagell

Steven Eagell | Chris Hooker
“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each…
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Allen Scott

Allen Scott

Allen Scott
"I'm the hugest believe in call tracking, Mediahawk in particular... to anybody who's just thinking about [call tracking]... dive in, sign up,…
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Dick Lovett

Dick Lovett
How Dick Lovett made marketing attribution and lead management woes a thing of the past
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Platinum Wave Campers

Platinum Wave Campers
How Mediahawk helped Platinum Wave Campers better understand where leads are coming from, improve sales processes, and automate phone call data entry.
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Latest event

Key trends shaping the automotive sector.
Webinar

Trends shaping the automotive industry | Spring 2025 [on-demand webinar]

Watch our on-demand webinar and discover the key marketing trends for automotive: Spring 2025

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Find out more about our automotive offering