Your latest automotive resources

News and blogs

Proven tactics for car dealerships to drive more phone enquiries

Our Automotive trends report: Spring 2025 uncovers numerous insights into the changing face of automotive marketing, highlighting what’s working and where…

Selling a new automotive brand? Here’s how to build a detailed, accurate customer persona – fast

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the…

Mediahawk announces integration with Dealerweb to enhance lead management and data accuracy

Mediahawk is thrilled to announce a first-of-its-kind integration with Dealerweb, a leading automotive enquiry management provider. This collaboration…

Tapping into the Chinese car boom: A dealer’s guide

According to AutoTrader’s The Road to 2030 report, two in five UK car buyers are open to considering a…

3 ways car dealers drive more sales with dynamic call tracking

When you’re investing good money in your prospective buyer’s journey, you need confidence that your approach is delivering strong results and helping…

How automotive dealers use call tracking to boost lead generation

The ZEV mandate means that manufacturers will reduce the number of new sales they make of internal combustion engine (ICE) cars. As…

Learning resources

Mastering Google Vehicle Ads: From setup to success [on-demand webinar]

Watch the on-demand recording of our exclusive webinar with Google and Localise on mastering Google Vehicle Ads.

Automotive trends report: Spring 2025

We’ve analysed real data from the automotive sector and distilled all the key insights into this report to uncover what’s working across…

Trends shaping the automotive industry | Spring 2025 [on-demand webinar]

Watch our on-demand webinar and discover the key marketing trends for automotive: Spring 2025

Case studies and testimonials

Caffyns | Tom Wickham

"Mediahawk gives us a lot more data than we ever will get from GA4. Looking at actual customer journey's, it's much more…

Allen Motor Group | Craig Herbert

"Call tracking has helped the business in a number of different ways... it has made a difference already to what the business…

Birchwood Group | Ryan Boorman

“Our experience with Mediahawk has been really great…constantly checking in with us as a company, making sure that everything is as it…

Steven Eagell | Chris Hooker

“Call tracking has been transformational for our business. It’s been amazing to compare the different channels that we have…to see how each…

Dick Lovett

How Dick Lovett made marketing attribution and lead management woes a thing of the past

Platinum Wave Campers

How Mediahawk helped Platinum Wave Campers better understand where leads are coming from, improve sales processes, and automate phone call data entry.

Latest event

Trends shaping the automotive industry | Spring 2025 [on-demand webinar]

Watch our on-demand webinar and discover the key marketing trends for automotive: Spring 2025