Increase enquiries to your law firm

When people enquire about legal advice, they often prefer a phone call to an online form. Legal queries can be complex, personal, and difficult to explain in a few short lines in a text box; a conversation is easier, more reassuring, and can get clients on the path to resolution faster. But is your marketing driving those calls? Discover how Mediahawk call tracking and marketing attribution can help boost enquiries.

Ashtons Legal logo. DCB Legal logo. Harrison Clark Rickerbys Law logo. Lupton Fawcett logo. Royds Withy King logo. Herrington Carmichael logo. IMD Solicitors logo. Scott Rees and Co logo. TM Solicitors logo. Ashtons Legal logo. DCB Legal logo. Harrison Clark Rickerbys Law logo. Lupton Fawcett logo. Royds Withy King logo. Herrington Carmichael logo. IMD Solicitors logo. Scott Rees and Co logo. TM Solicitors logo.

How Mediahawk call tracking helps law firms

Optimised marketing strategies

Uncover the marketing strategy and tactics that will increase relevant traffic, improve your inbound lead quality and quantity, and connect clients with the right lawyers and solicitors.

Comprehensive client journeys

Understand the full client journey, from keywords through to conversion, including phone calls and online touchpoints.

High-value call drivers

Focus on the marketing activities and sources that bring in high-value clients that are ready to engage your services.

Our client successes

“Speech Analytics has enabled us to streamline the process of listening to calls and analysing the data from those calls. It now takes half the time (half a day instead of one full day) it took prior to subscribing to this service, freeing up a member of the team to concentrate on other tasks. We would thoroughly recommend Mediahawk to other organisations, particularly those who have limited staff resource.”

Vicki Clover, Digital Marketing Manager (Associate), Ashtons Legal
Ashtons Legal contact centre.

Legal firms trust Mediahawk. Discover how we can help you succeed

We work closely with legal marketers to understand the sector’s unique challenges and tailor our solutions to meet those needs. Every step of the way, we’ll match your call tracking and marketing attribution strategy to your firm’s goals.

Book your custom demo now, and learn how Mediahawk can help you…

  • Increase enquiries and client conversions
  • Manage your budgets and improve ROI
  • Enhance phone call performance
  • Save time on repetitive tasks
Book a legal services demo

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Frequently asked questions

Every law firm and marketing strategy is different, so it’s wise to choose a call tracking and marketing attribution solution that can adapt to your approach. Having a clear idea of your KPIs can help you streamline your marketing analytics and start seeing results quickly.

Mediahawk draws insights from your law firm’s marketing strategy to help you understand your online and offline ROI, improve PPC performance, reach more clients, and find ways to differentiate from your competitors.

Mediahawk integrates extensively with law firms’ marketing technologies, including customer relationship managers (CRMs), marketing automation tools, and other analytics platforms – both directly and through APIs. Our tools connect with Google, Hubspot, Meta, Salesforce, and more.

Call tracking, conversational analytics, and sales matching can help you create a comprehensive picture of a client’s journey from the first marketing activity they interacted with, to the moment they convert. This helps you draw a clear line between your strategy and client spend to measure return on investment.

The legal sector is highly competitive and complex to navigate for clients. Call tracking can help you understand their needs in more depth and adjust your legal marketing strategy to reach the right people and drive more conversions.

There are two types of call tracking: static and dynamic. With static call tracking you can assign a number to each of your channels, campaigns, or ads, so you can see which marketing activities drive enquiries from prospective clients. Dynamic call tracking assigns a unique number to each prospective client, which helps you track their full individual journey and the touchpoints they interact with.