When people enquire about legal advice, they often prefer a phone call to an online form. Legal queries can be complex, personal, and difficult to explain in a few short lines in a text box; a conversation is easier, more reassuring, and can get clients on the path to resolution faster. But is your marketing driving those calls? Discover how Mediahawk call tracking and marketing attribution can help boost enquiries.
Uncover the marketing strategy and tactics that will increase relevant traffic, improve your inbound lead quality and quantity, and connect clients with the right lawyers and solicitors.
Understand the full client journey, from keywords through to conversion, including phone calls and online touchpoints.
Focus on the marketing activities and sources that bring in high-value clients that are ready to engage your services.
Attribute calls to sources to find out which channels and campaigns attract the right clientele, such as PPC and social media. Segment your enquiries by region, campaign, or by individual office, and use the insight to shape your marketing activities.
For example, you can use our Google integration to create custom audiences and translate those into positive signals for your Performance Max campaigns.
Sales Matching links your sales data to phone calls and website visitor data, so you can pinpoint which activities bring in the highest-value clients. For example, send the data into Google Ads to remarket for returning clients, and create similar audiences to source new enquiries.
Plus, our AI-driven Speech Analytics solution automatically assesses every conversation to help you understand the type of people who call you, the legal support they’re looking for, and the keywords they use to describe their query.
Parameter Connect automatically ties offline and online call and visitor data for a complete view of your marketing performance and to easily compare different offices, campaigns, and channels, to pinpoint what’s working well and areas for improvement.
If you’re dealing with rising costs and a flat or even reduced budget, return on investment is key. Uncover the activities that work and those that don’t for complete budget optimisation.
For example, reduce your PPC cost by focusing on the keywords responsible for enquiries, and use our Google integrations to remarket to those about to make a decision.
Our Advanced IVR feature is perfect for routing new enquiries and client calls to the right teams fast to reduce caller frustration. Plus, you can use your most profitable IVR outcomes to create custom audiences for further advertising.
Speech Analytics also uncovers valuable insights into how effectively your team supports potential clients. It establishes an important feedback loop to improve sales performance and increase client loyalty.
Speech Analytics automatically transcribes calls and identifies outcomes while protecting sensitive data, and our API can send potential clients’ data straight into your CRM, so you don’t have to.
“Speech Analytics has enabled us to streamline the process of listening to calls and analysing the data from those calls. It now takes half the time (half a day instead of one full day) it took prior to subscribing to this service, freeing up a member of the team to concentrate on other tasks. We would thoroughly recommend Mediahawk to other organisations, particularly those who have limited staff resource.”
We’ve connected with key partners in your sector to provide legal firms with a seamless experience and expert knowledge.
We partner with marketing agencies that specialise in legal services, providing them with the support and tools they need to improve your marketing performance.
Mediahawk seamlessly integrates across Google’s marketing suite to deliver a complete view of your data, so you can optimise your channels and campaigns.
We integrate with popular and sector-specialist CRMs so you can join up your client, sales, and marketing data for a 360-degree view of all clients and prospects.
We work closely with legal marketers to understand the sector’s unique challenges and tailor our solutions to meet those needs. Every step of the way, we’ll match your call tracking and marketing attribution strategy to your firm’s goals.
Book your custom demo now, and learn how Mediahawk can help you…
"*" indicates required fields
Every law firm and marketing strategy is different, so it’s wise to choose a call tracking and marketing attribution solution that can adapt to your approach. Having a clear idea of your KPIs can help you streamline your marketing analytics and start seeing results quickly.
Mediahawk draws insights from your law firm’s marketing strategy to help you understand your online and offline ROI, improve PPC performance, reach more clients, and find ways to differentiate from your competitors.
Mediahawk integrates extensively with law firms’ marketing technologies, including customer relationship managers (CRMs), marketing automation tools, and other analytics platforms – both directly and through APIs. Our tools connect with Google, Hubspot, Meta, Salesforce, and more.
Call tracking, conversational analytics, and sales matching can help you create a comprehensive picture of a client’s journey from the first marketing activity they interacted with, to the moment they convert. This helps you draw a clear line between your strategy and client spend to measure return on investment.
The legal sector is highly competitive and complex to navigate for clients. Call tracking can help you understand their needs in more depth and adjust your legal marketing strategy to reach the right people and drive more conversions.
There are two types of call tracking: static and dynamic. With static call tracking you can assign a number to each of your channels, campaigns, or ads, so you can see which marketing activities drive enquiries from prospective clients. Dynamic call tracking assigns a unique number to each prospective client, which helps you track their full individual journey and the touchpoints they interact with.
